Concept test

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Concept test 2018-10-24T13:53:27+00:00

 BIG IDEA? TRIAL IT WITHIN 24 HOURS

The Concept Test is an easy, speedy way to see how people respond to a new idea. Within just 24 hours, we survey 100 individuals from your target audience and convert their feedback into practical recommendations you can move confidently forward with.

”We are able to make the right decisions because of the speed, expertise and the quality of work the SPRINT team provide us with” 

FOOLPROOF YOUR CONCEPT

Follow feedback from your chosen target group

ENHANCE ENGAGEMENT AND IMPACT

Guarantee your concept will generate the right reaction

SAVE CRUCIAL TIME AND RESOURCE

Gain invaluable insight within 24-hours

 GUARANTEED ACCURACY

Our team have extensive experience working with a variety of unique customer groups, so the Concept Test is easily tailored to your desired audience. Our methods and processes strictly adhere to industry standards to ensure quality results, every time.

Start testing your concept from €995.

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Weergave van het dashboard van de online agile onderzoeksapplicatie van SPRINT.

 PERFECT YOUR MARKET FIT

Launching a new product? Great. Updating an existing product? No problem. The Concept Test shows you exactly where, and how, to progress.

Most importantly, we identify the market fit of your concept to confirm if it answers or overlooks your customers’ problems.

 TAILOR YOUR TARGETS

We expertly test your concept against five standard universal KPIs:

  • Attractiveness
  • Brand fit
  • Distinctiveness
  • Credibility
  • Use intent / Purchase intent

To sharpen results, we invite you to add your own KPIs too.

KPI's overview

What’s in it for me?

Weergave van het dashboard van de online agile onderzoeksapplicatie van SPRINT.

ACCESS YOUR TARGET GROUP

We create a unique target group matching your actual audience.

In 24-hours, these individuals judge your concept based on specific criteria we provide. Their detailed feedback confirms their positive and negative responses, giving you instant insight on how to make your big idea even better.

REAL-TIME FEEDBACK

Follow live results from respondents and gain instant knowledge on elements of your concept that need reshaping.

We translate all final feedback into solid points of improvement to help optimise your concept and prep it for launch!

Demo
Weergave van de heatmap die in kaart brengt welke onderdelen van je concept goed en minder goed zijn. Van deze heatmap wordt gebruik gemaakt bij de concepttest, campagnetest, brieventest en contenttest van SPRINT.

BENCHMARK RESULTS

Compare quantitative insights from one Concept Test with specific business benchmarks. The flexibility of this test allows you to compare multiple concepts to keep results relevant and see the bigger picture.

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