The packaging test is the solution to quickly and easily test a new or existing packaging.
We present your packaging online to 100 consumers from your target group. We translate the feedback into concrete recommendations. With these recommendations you can immediately adapt and improve your packaging.
“The project team at SPRINT has provided us with key insights in multiple countries. The insights have greatly benefitted us in our innovation cycle.”
De SPRINT Packaging Test is the ideal way to conduct a sanity check before launch.
Whether you are launching a brand new pack design or you want to update your existing packaging, the test will answer your main question: what is the purchase intent for my (new) pack? (and how can I improve it?)
We test your packaging against 5 KPI’s.
What’s in it for you?
The packaging test gives quick and easy insight into the purchase or use intention of the customer. Your consumers argue why they would or would not use or buy the product or service. In addition, they indicate whether they think your packaging will be a success and clarify their rating.
We select the right people from your target group. You can choose from our standard target groups, but it is also possible to request a specific target group.
Respondents assess the packaging on a number of criteria, which gives insight in how the packaging scores, whether they would buy the product and where they still see improvement.