Packaging test

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Packaging test 2018-10-24T13:49:27+00:00

 PACKAGING TEST WITHIN 24 HOURS

The packaging test is the solution to quickly and easily test a new or existing packaging.

We present your packaging online to 100 consumers from your target group. We translate the feedback into concrete recommendations. With these recommendations you can immediately adapt and improve your packaging.

The project team at SPRINT has provided us with key insights in multiple countries. The insights have greatly benefitted us in our innovation cycle.”

FAST

Real-time insights

EASY

Best user Experience

AFFORDABLE

FROM €995

 THE PACKAGING TEST

Thanks to  years of experience in market research, our packaging test has been fully optimized. You don’t have to worry about our methods or about our processes.

You can test your packaging from € 995.

DEMO

TEST AMONG YOUR TARGET GROUP

De SPRINT Packaging Test is the ideal way to conduct a sanity check before launch.

Whether you are launching a brand new pack design or you want to update your existing packaging, the test will answer your main question: what is the purchase intent for my (new) pack? (and how can I improve it?)

We test your packaging against 5 KPI’s.

What’s in it for you?

KPI’s

Get a clear overview of how your packaging scores on attractiveness, relevance, uniqueness, credibility and fit with the brand. In addition to our standard questions, it’s possible to add three custom questions. We compare the KPIs with to our benchmarks, which gives insight in how well your packaging scores. 
KPI's overview

 HEATMAP

The heatmap immediately gives insight in which aspects of your packaging are doing well and which aspects are less appealing. Respondents provide an explanation, so it’s made clear what causes their opinion. This also makes it possible to immediately adjust and improve the packaging.

PURCHASE INTENTIONS AND WISDOM OF CROWDS

The packaging test gives quick and easy insight into the purchase or use intention of the customer. Your consumers argue why they would or would not use or buy the product or service. In addition, they indicate whether they think your packaging will be a success and clarify their rating.

DEMO

The advantages 

QUICK ACCESS TO YOUR TARGET GROUP

We select the right people from your target group. You can choose from our standard target groups, but it is also possible to request a specific target group.

Respondents assess the packaging on a number of criteria, which gives insight in how the packaging scores, whether they would buy the product and where they still see improvement.

demo

REAL-TIME FEEDBACK

As soon as the first respondents provide their responses, it’s possibl to directly follow the results online and start with the improvements.

We translate the insights into concrete tips.

Demo

DIFFERENT CONCEPTS

It is possible to test different packages or multiple variants of a package. We compare the results between the different variants. We also compare them with our benchmarks. In addition, we can easily compare the results with previous research.

Demo