{"id":14361,"date":"2022-07-05T11:30:56","date_gmt":"2022-07-05T11:30:56","guid":{"rendered":"http:\/\/sprint.ontwikkelsite.com\/?page_id=14361"},"modified":"2024-02-15T14:25:43","modified_gmt":"2024-02-15T14:25:43","slug":"agile-brandtracker-danerolles","status":"publish","type":"page","link":"https:\/\/sprint-insights.com\/en\/projects\/agile-brandtracker-danerolles\/","title":{"rendered":"Agile Brandtracking Danerolles"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"14361\" class=\"elementor elementor-14361 elementor-11813\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7932bb53 qodef-elementor-content-grid elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7932bb53\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1c938111\" data-id=\"1c938111\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2fabe2b7 elementor-widget__width-initial elementor-widget elementor-widget-deston_core_section_title\" data-id=\"2fabe2b7\" data-element_type=\"widget\" data-widget_type=\"deston_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--left  \">\n\t<div class=\"qodef-m-image\">\n\t<\/div>\n\t<div class=\"qodef-m-text-holder\">\n\t\t\t<p class=\"qodef-m-subtitle\" >\n\t\t\tAGILE BRAND TRACKER\t<\/p>\n\t\t\t<h1 class=\"qodef-m-title\" >\n\t\t\t\t\t Are the new marketing campaigns of Danerolles boosting the awareness of the brand?\t\t\t<\/h1>\n\t\t\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a14953d elementor-widget elementor-widget-text-editor\" data-id=\"a14953d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 15-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<div class=\"content-block--heading__date-and-expertise\"><span style=\"color: var(--qode-text-color);\">Put those smartphones away. Let\u2019s bake a tasty treat together and have a good old conversation with the whole family around the table. That\u2019s the mission Danerolles is seeking to bring to life with its pre-packaged dough products. But how familiar are consumers in the Netherlands and her other countries with the Danerolles brand? Danerolles uses the Agile Brand Tracker of SPRINT to discover whether its marketing campaigns are effectively boosting its brand profile in different countries.<\/span><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39b1e6a elementor-widget elementor-widget-image\" data-id=\"39b1e6a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 15-04-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1300\" height=\"650\" src=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/10\/Danerolles-1300-x-650-1.png\" class=\"attachment-deston_core_image_size_landscape size-deston_core_image_size_landscape wp-image-13724\" alt=\"\" srcset=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/10\/Danerolles-1300-x-650-1.png 1300w, https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/10\/Danerolles-1300-x-650-1-300x150.png 300w, https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/10\/Danerolles-1300-x-650-1-1024x512.png 1024w, https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/10\/Danerolles-1300-x-650-1-768x384.png 768w\" sizes=\"(max-width: 1300px) 100vw, 1300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b5c1155 qodef-elementor-content-grid elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b5c1155\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89bfb14\" data-id=\"89bfb14\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8e08189 elementor-widget elementor-widget-text-editor\" data-id=\"8e08189\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Without a recent baseline measurement you, as an organisation, do not know to what extent a specific marketing campaign contributes towards your brand awareness. That\u2019s why Danerolles turned to SPRINT for an Agile Brand Tracker. This lets you monitor how your campaigns are doing and whether your brand strategy is on course.<\/p><h2>Baseline measurement &amp; marketing campaigns<\/h2><p>By starting a baseline measurement of its brand awareness Danerolles can obtain valuable insights and takeaways for setting up an effective marketing campaign. Danerolles already made use of the SPRINT platform for other research so we only needed to adapt the standard Brand Tracker questionnaire specifically to the brand. Accordingly, the questionnaire was rapidly rolled out to 500 respondents with all results being made available to Danerolles within 24 hours.<\/p><h2>Agile Brand Tracker gives the answers<\/h2><p>Danerolles now knows where it stands in terms of brand awareness. This knowledge will be very useful for developing new marketing campaigns. As well as being easy to arrange, the Tracker is also an efficient way of carrying out follow-up measurements. After the campaign is deployed, a measurement is performed four times a year to get the most reliable results and continue tracking the impacts of the marketing efforts.<\/p><p>The questionnaire template of the SPRINT Agile Brand Tracker takes account of competitors, non-users and concrete points for improvement for the brand. Reporting takes place on the basis of a visually attractive online dashboard where the data are always available for making further analyses.<\/p><h2>How did the measurement benefit Danerolles?<\/h2><p>Danerolles received insight into its brand awareness in all her countries. Even more important: the brand now has a concrete starting point. It knows where it stands versus the competitors and where to go from here. The results also offer tangible ways for boosting the awareness of Danerolles with targeted marketing campaigns.<\/p><h2>Want to know more about the Brand Tracker or have a measurement performed by SPRINT straightaway? <a href=\"\/en\/solutions\/brand\/agile-brandtracking\/\">Read more here<\/a><\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3db02b98 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"3db02b98\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-76f558e6\" data-id=\"76f558e6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21327fc9 elementor-widget elementor-widget-deston_core_call_to_action\" data-id=\"21327fc9\" data-element_type=\"widget\" data-widget_type=\"deston_core_call_to_action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-call-to-action qodef-layout--standard qodef-style--stretched\">\n\t<div class=\"qodef-m-inner\">\n\t\t\t<div class=\"qodef-m-content\"><h3>Interested in our Brand Tracker?<\/h3><\/div>\n\t\t\t<div class=\"qodef-m-button\">\n\t\t<a class=\"qodef-shortcode qodef-m  qodef-button button qodef-layout--filled  qodef-html--link\" href=\"\/en\/demo-request\/\" target=\"_blank\"  >\t<span class=\"qodef-m-text\">\t\t<span class=\"qodef-m-text--real\">Request a demo<\/span>\t\t<span class=\"qodef-m-text--fake\">Request a demo<\/span>\t<\/span>\t<span class=\"qodef-m-icon\">\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\"\t\t     width=\"10px\" height=\"10px\" viewBox=\"0 0 10 10\" enable-background=\"new 0 0 10 10\" xml:space=\"preserve\">\t\t\t<line fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" x1=\"6.052\" y1=\"3.933\" x2=\"0.953\" y2=\"9.031\"\/>\t\t\t<line fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" x1=\"2.312\" y1=\"1.241\" x2=\"9.313\" y2=\"1.241\"\/>\t\t\t<line fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" x1=\"8.609\" y1=\"0.501\" x2=\"8.609\" y2=\"7.5\"\/>\t\t<\/svg>\t<\/span><\/a>\t<\/div>\n\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9d2e2c2 elementor-section-full_width qodef-elementor-content-grid elementor-section-height-default elementor-section-height-default\" data-id=\"9d2e2c2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d344cba\" data-id=\"d344cba\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e6ea1d5 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"e6ea1d5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 15-04-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h4 class=\"elementor-heading-title elementor-size-default\">View other projects<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e8d1598 elementor-section-full_width qodef-elementor-content-grid elementor-section-height-default elementor-section-height-default\" data-id=\"4e8d1598\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-465bef2b\" data-id=\"465bef2b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d9def9 elementor-widget elementor-widget-deston_core_single_image\" data-id=\"5d9def9\" data-element_type=\"widget\" data-widget_type=\"deston_core_single_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-single-image qodef-layout--default    \">\n\t\n<div class=\"qodef-m-image\"  ><\/div>\n\n\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/06\/Danone-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/06\/Danone-150x150.png 150w, https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/06\/Danone.png 250w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1017ea74 elementor-widget elementor-widget-deston_core_section_title\" data-id=\"1017ea74\" data-element_type=\"widget\" data-widget_type=\"deston_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--left  \">\n\t<div class=\"qodef-m-image\">\n\t<\/div>\n\t<div class=\"qodef-m-text-holder\">\n\t\t\t\t\t<h5 class=\"qodef-m-title\" >\n\t\t\t\t\t<a itemprop=\"url\" href=\"\/en\/projects\/danone\" target=\"\">\n\t\t\t\t\tShelf test\t\t\t\t\t<\/a>\n\t\t\t<\/h5>\n\t\t\t<div class=\"qodef-m-text\" style=\"margin-top: -10px\"><p>Which product sells best?<\/p><\/div>\n\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6631fb35\" data-id=\"6631fb35\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-26a1dad8 elementor-widget elementor-widget-deston_core_single_image\" data-id=\"26a1dad8\" data-element_type=\"widget\" data-widget_type=\"deston_core_single_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-single-image qodef-layout--default    \">\n\t\n<div class=\"qodef-m-image\"  ><\/div>\n\n\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/06\/Bolletje-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/06\/Bolletje-150x150.png 150w, https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/06\/Bolletje.png 250w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b4ae73b elementor-widget elementor-widget-deston_core_section_title\" data-id=\"2b4ae73b\" data-element_type=\"widget\" data-widget_type=\"deston_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--left  \">\n\t<div class=\"qodef-m-image\">\n\t<\/div>\n\t<div class=\"qodef-m-text-holder\">\n\t\t\t\t\t<h5 class=\"qodef-m-title\" >\n\t\t\t\t\t<a itemprop=\"url\" href=\"\/en\/projects\/bolletje\" target=\"\">\n\t\t\t\t\tPackaging test\t\t\t\t\t<\/a>\n\t\t\t<\/h5>\n\t\t\t<div class=\"qodef-m-text\" style=\"margin-top: -10px\"><p>Which elements of its packaging would Bolletje be wise to retain?<\/p><\/div>\n\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-48ad1655\" data-id=\"48ad1655\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7813bf8 elementor-widget elementor-widget-deston_core_single_image\" data-id=\"7813bf8\" data-element_type=\"widget\" data-widget_type=\"deston_core_single_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-single-image qodef-layout--default    \">\n\t\n<div class=\"qodef-m-image\"  ><\/div>\n\n\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2023\/09\/Stoov-1-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Stoov brand tracker research\" srcset=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2023\/09\/Stoov-1-150x150.png 150w, https:\/\/sprint-insights.com\/wp-content\/uploads\/2023\/09\/Stoov-1.png 250w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11aeaa8a elementor-widget elementor-widget-deston_core_section_title\" data-id=\"11aeaa8a\" data-element_type=\"widget\" data-widget_type=\"deston_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--left  \">\n\t<div class=\"qodef-m-image\">\n\t<\/div>\n\t<div class=\"qodef-m-text-holder\">\n\t\t\t\t\t<h5 class=\"qodef-m-title\" >\n\t\t\t\t\t<a itemprop=\"url\" href=\"\/en\/projects\/stoov\" target=\"\">\n\t\t\t\t\tBrand tracker\t\t\t\t\t<\/a>\n\t\t\t<\/h5>\n\t\t\t<div class=\"qodef-m-text\" style=\"margin-top: -10px\"><p>Valuable output to monitor the brand\u2019s tremendous growth of Stoov.<\/p><\/div>\n\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>AGILE BRAND TRACKER Are the new marketing campaigns of Danerolles boosting the awareness of the brand? Put those smartphones away. Let\u2019s bake a tasty treat together and have a good old conversation with the whole family around the table. That\u2019s the mission Danerolles is seeking to bring to life with its pre-packaged dough products. But how familiar are consumers in the Netherlands and her other [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":14614,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-14361","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Agile Brandtracking Danerolles - SPRINT Agile Research Platform<\/title>\n<meta name=\"description\" content=\"Danerolles uses the Agile Brand Tracker to discover whether its marketing campaigns are impacting brand awareness in different countries.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Agile Brandtracking Danerolles - 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