{"id":14367,"date":"2022-07-19T12:39:56","date_gmt":"2022-07-19T12:39:56","guid":{"rendered":"http:\/\/sprint.ontwikkelsite.com\/?page_id=14367"},"modified":"2024-02-16T09:53:42","modified_gmt":"2024-02-16T09:53:42","slug":"concepttest-de-lijn","status":"publish","type":"page","link":"https:\/\/sprint-insights.com\/en\/projects\/concepttest-de-lijn\/","title":{"rendered":"Concepttest De Lijn"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"14367\" class=\"elementor elementor-14367 elementor-12273\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7932bb53 qodef-elementor-content-grid elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7932bb53\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1c938111\" data-id=\"1c938111\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2fabe2b7 elementor-widget__width-initial elementor-widget elementor-widget-deston_core_section_title\" data-id=\"2fabe2b7\" data-element_type=\"widget\" data-widget_type=\"deston_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--left  \">\n\t<div class=\"qodef-m-image\">\n\t<\/div>\n\t<div class=\"qodef-m-text-holder\">\n\t\t\t<p class=\"qodef-m-subtitle\" >\n\t\t\tCONCEPT TEST\t<\/p>\n\t\t\t<h1 class=\"qodef-m-title\" >\n\t\t\t\t\tThe 50-journey card for bus and tram in Flanders\t\t\t<\/h1>\n\t\t\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a14953d elementor-widget elementor-widget-text-editor\" data-id=\"a14953d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 15-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Thinking of taking the bus or tram? Thanks to today&#8217;s high fuel prices and urban low-emissions zones, public transport is a more interesting and relevant proposition than ever. And it&#8217;s no different for our neighbours to the South, in Flanders. Public transport services there are operated by De Lijn. SPRINT explored new pricing concepts on behalf of De Lijn in a bid to make services even more appealing to travellers.<\/p><p>Want to take a bus or tram in Flanders? Then you will, of course, be needing a ticket for your journey. De Lijn offers several different types of individual journey or period tickets. This means you can buy the sort of travel pass that best suits your needs, such as a ticket for an individual journey or a pre-paid card for a series of return journeys. The organisation is determined to continuously tailor its range of products to its target group, so it wanted to test out a new type of travel pass, called the 50-journey card, that offers greater flexibility to people who work from home, for example. SPRINT carried out a concept test to explore this new idea quickly and simply.<\/p><h2>Rehabilitation after COVID-19<\/h2><p>The idea for a new type of travel pass didn&#8217;t appear out of nothing. Since the lifting of a number of coronavirus restrictions, working from home on a regular basis has become a reality for a lot of people in Flanders. For that reason, De Lijn expects that in the wake of the coronavirus pandemic part of its target group will only make the journey into work a few days a week, rather than 5 days a week before the pandemic. Users of public transport of this kind therefore need a travel pass which lets them travel frequently and flexibly to and from work.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b1cdc4c elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"b1cdc4c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a363fe7\" data-id=\"a363fe7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2684059 elementor-widget elementor-widget-deston_core_single_image\" data-id=\"2684059\" data-element_type=\"widget\" data-widget_type=\"deston_core_single_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-single-image qodef-layout--default    \">\n\t\n<div class=\"qodef-m-image\"  ><\/div>\n\n\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/07\/Case_De_Lijn_1.png\" class=\"attachment-full size-full\" alt=\"Concept test de Lijn\" srcset=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/07\/Case_De_Lijn_1.png 1000w, https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/07\/Case_De_Lijn_1-300x300.png 300w, https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/07\/Case_De_Lijn_1-150x150.png 150w, https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/07\/Case_De_Lijn_1-768x768.png 768w, https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/07\/Case_De_Lijn_1-650x650.png 650w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-24ec2a6\" data-id=\"24ec2a6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cc486e3 elementor-widget elementor-widget-deston_core_single_image\" data-id=\"cc486e3\" data-element_type=\"widget\" data-widget_type=\"deston_core_single_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-single-image qodef-layout--default    \">\n\t\n<div class=\"qodef-m-image\"  ><\/div>\n\n\t<img decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/07\/Case_De_Lijn_2.png\" class=\"attachment-full size-full\" alt=\"Concept test voor De Lijn\" srcset=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/07\/Case_De_Lijn_2.png 1000w, https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/07\/Case_De_Lijn_2-300x300.png 300w, https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/07\/Case_De_Lijn_2-150x150.png 150w, https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/07\/Case_De_Lijn_2-768x768.png 768w, https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/07\/Case_De_Lijn_2-650x650.png 650w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c005c1 elementor-widget elementor-widget-text-editor\" data-id=\"9c005c1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>SPRINT&#8217;s concept test: test KPIs and generate an at-a-glance report<\/h2><p>By opting for a concept test, De Lijn could be assured of a clear overview of how the 50-journey card scored in terms of <strong>attractiveness, relevance, distinctiveness, credibility, brand coherence and intention to purchase<\/strong>. An on-line questionnaire was presented to working people aged 25 and over, who had used the services of De Lijn at least once in the previous 12 months. The respondents were also divided into two groups, each with 400 people. Thanks to these two groups and matching versions of the questionnaire, De Lijn was able to obtain an in-depth overview of the needs of the respondents.<\/p><p>In addition, the questionnaires contained a heat map that charted the target group&#8217;s likes and dislikes. The following principal questions were included in the concept test to get a more detailed assessment:<\/p><ul><li>The number of days per week on which the respondent used the bus or tram once the coronavirus restrictions had been lifted<\/li><li>Distinctiveness of the new travel ticket in relation to the current range<\/li><li>Mark out of ten for the new multiple-journey card<\/li><li>Relevance of the travel ticket at individual level<\/li><li>Attractiveness of possible season tickets for a specific period and discounts<\/li><\/ul><h2>Is the 50-journey card a success waiting to happen?<\/h2><p>A total of 800 respondents completed the questionnaires, which were made up of both multiple-choice and open questions. Via an interactive dashboard, De Lijn was able to view the responses and answers. As the questions in the questionnaire were linked to relevant KPIs, the dashboard was a reliable source of data.<\/p><p>On the basis of this feedback, the organisation opted to go ahead with development of the 50-journey card. So if, in future, you want to take the bus or tram in Flanders, don&#8217;t hesitate to consider the brand new 50-journey card.<\/p><h2>Do you have a new product that you want to test on your target group? <a href=\"https:\/\/sprint-insights.com\/en\/solutions\/innovation\/concepttest\/\">Read more here<\/a><\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2a54c35a elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"2a54c35a\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-25904b9f\" data-id=\"25904b9f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e7a1a24 elementor-widget elementor-widget-deston_core_call_to_action\" data-id=\"6e7a1a24\" data-element_type=\"widget\" data-widget_type=\"deston_core_call_to_action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-call-to-action qodef-layout--standard qodef-style--centered\">\n\t<div class=\"qodef-m-inner\">\n\t\t\t<div class=\"qodef-m-content\"><h3>Interested in our concept test?<\/h3><\/div>\n\t\t\t<div class=\"qodef-m-button\">\n\t\t<a class=\"qodef-shortcode qodef-m  qodef-button button qodef-layout--filled  qodef-html--link\" href=\"\/en\/demo-request\/\" target=\"_self\"  >\t<span class=\"qodef-m-text\">\t\t<span class=\"qodef-m-text--real\">Request demo<\/span>\t\t<span class=\"qodef-m-text--fake\">Request demo<\/span>\t<\/span>\t<span class=\"qodef-m-icon\">\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\"\t\t     width=\"10px\" height=\"10px\" viewBox=\"0 0 10 10\" enable-background=\"new 0 0 10 10\" xml:space=\"preserve\">\t\t\t<line fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" x1=\"6.052\" y1=\"3.933\" x2=\"0.953\" y2=\"9.031\"\/>\t\t\t<line fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" x1=\"2.312\" y1=\"1.241\" x2=\"9.313\" y2=\"1.241\"\/>\t\t\t<line fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" x1=\"8.609\" y1=\"0.501\" x2=\"8.609\" y2=\"7.5\"\/>\t\t<\/svg>\t<\/span><\/a>\t<\/div>\n\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9d2e2c2 elementor-section-full_width qodef-elementor-content-grid elementor-section-height-default elementor-section-height-default\" data-id=\"9d2e2c2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d344cba\" data-id=\"d344cba\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e6ea1d5 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"e6ea1d5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 15-04-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h4 class=\"elementor-heading-title elementor-size-default\">View other projects<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-602cc9a elementor-section-full_width qodef-elementor-content-grid elementor-section-height-default elementor-section-height-default\" data-id=\"602cc9a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-53021e41\" data-id=\"53021e41\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63fc02c elementor-widget elementor-widget-deston_core_single_image\" data-id=\"63fc02c\" data-element_type=\"widget\" data-widget_type=\"deston_core_single_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-single-image qodef-layout--default    \">\n\t\n<div class=\"qodef-m-image\"  ><\/div>\n\n\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/06\/Danone-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/06\/Danone-150x150.png 150w, https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/06\/Danone.png 250w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bb5a77e elementor-widget elementor-widget-deston_core_section_title\" data-id=\"5bb5a77e\" data-element_type=\"widget\" data-widget_type=\"deston_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--left  \">\n\t<div class=\"qodef-m-image\">\n\t<\/div>\n\t<div class=\"qodef-m-text-holder\">\n\t\t\t\t\t<h5 class=\"qodef-m-title\" >\n\t\t\t\t\t<a itemprop=\"url\" href=\"\/en\/projects\/shelftest-danone\/\" target=\"\">\n\t\t\t\t\tShelftest\t\t\t\t\t<\/a>\n\t\t\t<\/h5>\n\t\t\t<div class=\"qodef-m-text\" style=\"margin-top: -10px\"><p>Which product sells best?<\/p><\/div>\n\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-dc5490b\" data-id=\"dc5490b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6fbad9a2 elementor-widget elementor-widget-deston_core_single_image\" data-id=\"6fbad9a2\" data-element_type=\"widget\" data-widget_type=\"deston_core_single_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-single-image qodef-layout--default    \">\n\t\n<div class=\"qodef-m-image\"  ><\/div>\n\n\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/06\/Danerolles-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/06\/Danerolles-150x150.png 150w, https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/06\/Danerolles.png 250w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5121a7da elementor-widget elementor-widget-deston_core_section_title\" data-id=\"5121a7da\" data-element_type=\"widget\" data-widget_type=\"deston_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--left  \">\n\t<div class=\"qodef-m-image\">\n\t<\/div>\n\t<div class=\"qodef-m-text-holder\">\n\t\t\t\t\t<h5 class=\"qodef-m-title\" >\n\t\t\t\t\t<a itemprop=\"url\" href=\"\/en\/projects\/agile-brandtracker-danerolles\/\" target=\"\">\n\t\t\t\t\tBrand tracker\t\t\t\t\t<\/a>\n\t\t\t<\/h5>\n\t\t\t<div class=\"qodef-m-text\" style=\"margin-top: -10px\"><p>Are the new marketing campaigns of Danerolles boosting the awareness of the brand?<\/p><\/div>\n\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6f9f1edc\" data-id=\"6f9f1edc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-210f280a elementor-widget elementor-widget-deston_core_single_image\" data-id=\"210f280a\" data-element_type=\"widget\" data-widget_type=\"deston_core_single_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-single-image qodef-layout--default    \">\n\t\n<div class=\"qodef-m-image\"  ><\/div>\n\n\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/06\/Upfield-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/06\/Upfield-150x150.png 150w, https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/06\/Upfield.png 250w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5657a88c elementor-widget elementor-widget-deston_core_section_title\" data-id=\"5657a88c\" data-element_type=\"widget\" data-widget_type=\"deston_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--left  \">\n\t<div class=\"qodef-m-image\">\n\t<\/div>\n\t<div class=\"qodef-m-text-holder\">\n\t\t\t\t\t<h5 class=\"qodef-m-title\" >\n\t\t\t\t\t<a itemprop=\"url\" href=\"\/en\/projects\/packagingtest-flora\/\" target=\"\">\n\t\t\t\t\tPackagingtest\t\t\t\t\t<\/a>\n\t\t\t<\/h5>\n\t\t\t<div class=\"qodef-m-text\" style=\"margin-top: -10px\"><p>Will Flora\u2019s new spread packaging boost sales in Finland?<\/p><\/div>\n\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>CONCEPT TEST The 50-journey card for bus and tram in Flanders Thinking of taking the bus or tram? Thanks to today&#8217;s high fuel prices and urban low-emissions zones, public transport is a more interesting and relevant proposition than ever. And it&#8217;s no different for our neighbours to the South, in Flanders. Public transport services there are operated by De Lijn. SPRINT explored new pricing concepts [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":14614,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-14367","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Concepttest De Lijn - SPRINT Agile Research Platform<\/title>\n<meta name=\"description\" content=\"SPRINT explored new pricing concepts on behalf of De Lijn in a bid to make services even more appealing to travellers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Concepttest De Lijn - SPRINT Agile Research Platform\" \/>\n<meta property=\"og:description\" content=\"SPRINT explored new pricing concepts on behalf of De Lijn in a bid to make services even more appealing to travellers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sprint-insights.com\/en\/projects\/concepttest-de-lijn\/\" \/>\n<meta property=\"og:site_name\" content=\"SPRINT Agile Research Platform\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-16T09:53:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/06\/de-lijn.png\" \/>\n\t<meta property=\"og:image:width\" content=\"250\" \/>\n\t<meta property=\"og:image:height\" content=\"250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/06\/de-lijn.png\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sprint-insights.com\\\/en\\\/projects\\\/concepttest-de-lijn\\\/\",\"url\":\"https:\\\/\\\/sprint-insights.com\\\/en\\\/projects\\\/concepttest-de-lijn\\\/\",\"name\":\"Concepttest De Lijn - 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