{"id":14457,"date":"2022-06-02T12:56:23","date_gmt":"2022-06-02T12:56:23","guid":{"rendered":"http:\/\/sprint.ontwikkelsite.com\/?page_id=14457"},"modified":"2024-03-01T13:03:17","modified_gmt":"2024-03-01T13:03:17","slug":"innovation","status":"publish","type":"page","link":"https:\/\/sprint-insights.com\/en\/solutions\/innovation\/","title":{"rendered":"Innovation"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"14457\" class=\"elementor elementor-14457 elementor-10627\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-22173f72 elementor-section-full_width qodef-elementor-content-grid elementor-section-height-default elementor-section-height-default\" data-id=\"22173f72\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1ece061a\" data-id=\"1ece061a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5fb2cd44 elementor-widget__width-initial elementor-widget elementor-widget-deston_core_section_title\" data-id=\"5fb2cd44\" data-element_type=\"widget\" data-widget_type=\"deston_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--left  \">\n\t<div class=\"qodef-m-image\">\n\t<\/div>\n\t<div class=\"qodef-m-text-holder\">\n\t\t\t<h6 class=\"qodef-m-subtitle\" >\n\t\t\tSolutions\t<\/h6>\n\t\t\t<h1 class=\"qodef-m-title\" >\n\t\t\t\t\t<a itemprop=\"url\" href=\"\/solutions\/innovation\" target=\"\">\n\t\t\t\t\tInnovation\t\t\t\t\t<\/a>\n\t\t\t<\/h1>\n\t\t\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5216511f elementor-widget elementor-widget-text-editor\" data-id=\"5216511f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 15-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>For many organisations, innovation is the key to success. But how can you innovate successfully? The real answer lies in understanding your consumers. Are your new concepts relevant; is the packaging attractive; what is the perfect pricing point? By testing all these aspects in advance with SPRINT, you will increase the likelihood of successful innovation.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7e0be5e elementor-section-full_width qodef-elementor-content-grid elementor-section-height-default elementor-section-height-default\" data-id=\"7e0be5e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7c746e6\" data-id=\"7c746e6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-446f444 elementor-widget elementor-widget-deston_core_single_image\" data-id=\"446f444\" data-element_type=\"widget\" data-widget_type=\"deston_core_single_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-single-image qodef-layout--default    \">\n\t\n<div class=\"qodef-m-image\"  ><\/div>\n\n\t<img decoding=\"async\" src=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/07\/box-circle-check-thin-90x80.png\" alt=\"\" width=\"90\" height=\"80\" data-ratio=\"1.125\" \/>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8c72f3 elementor-widget elementor-widget-deston_core_section_title\" data-id=\"b8c72f3\" data-element_type=\"widget\" data-widget_type=\"deston_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--left  \">\n\t<div class=\"qodef-m-image\">\n\t<\/div>\n\t<div class=\"qodef-m-text-holder\">\n\t\t\t\t\t<h2 class=\"qodef-m-title\" >\n\t\t\t\t\t<a itemprop=\"url\" href=\"\/en\/solutions\/innovation\/concepttest\" target=\"\">\n\t\t\t\t\tConcept Test\t\t\t\t\t<\/a>\n\t\t\t<\/h2>\n\t\t\t<div class=\"qodef-m-text\" style=\"margin-top: -10px\"><p>Discover how promising your new product or service really is.<\/p><\/div>\n\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7a93743\" data-id=\"7a93743\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fac9272 elementor-widget elementor-widget-deston_core_single_image\" data-id=\"fac9272\" data-element_type=\"widget\" data-widget_type=\"deston_core_single_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-single-image qodef-layout--default    \">\n\t\n<div class=\"qodef-m-image\"  ><\/div>\n\n\t<img decoding=\"async\" src=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/07\/jar-thin-50x80.png\" alt=\"\" width=\"50\" height=\"80\" data-ratio=\"0.625\" \/>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86ca0b0 elementor-widget elementor-widget-deston_core_section_title\" data-id=\"86ca0b0\" data-element_type=\"widget\" data-widget_type=\"deston_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--left  \">\n\t<div class=\"qodef-m-image\">\n\t<\/div>\n\t<div class=\"qodef-m-text-holder\">\n\t\t\t\t\t<h2 class=\"qodef-m-title\" >\n\t\t\t\t\t<a itemprop=\"url\" href=\"\/en\/solutions\/innovation\/packagingtest\" target=\"\">\n\t\t\t\t\tPackaging Test\t\t\t\t\t<\/a>\n\t\t\t<\/h2>\n\t\t\t<div class=\"qodef-m-text\" style=\"margin-top: -10px\"><p>Test the influence of packaging on the intention to buy and learn how you could improve your new packaging.<\/p><\/div>\n\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-aaa1ff8\" data-id=\"aaa1ff8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c1dea7b elementor-widget elementor-widget-deston_core_single_image\" data-id=\"c1dea7b\" data-element_type=\"widget\" data-widget_type=\"deston_core_single_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-single-image qodef-layout--default    \">\n\t\n<div class=\"qodef-m-image\"  ><\/div>\n\n\t<img decoding=\"async\" src=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/07\/shelves-thin-100x80.png\" alt=\"\" width=\"100\" height=\"80\" data-ratio=\"1.25\" \/>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d46f546 elementor-widget elementor-widget-deston_core_section_title\" data-id=\"d46f546\" data-element_type=\"widget\" data-widget_type=\"deston_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--left  \">\n\t<div class=\"qodef-m-image\">\n\t<\/div>\n\t<div class=\"qodef-m-text-holder\">\n\t\t\t\t\t<h2 class=\"qodef-m-title\" >\n\t\t\t\t\t<a itemprop=\"url\" href=\"\/en\/solutions\/innovation\/shelftest\" target=\"\">\n\t\t\t\t\tShelf Test\t\t\t\t\t<\/a>\n\t\t\t<\/h2>\n\t\t\t<div class=\"qodef-m-text\" style=\"margin-top: -10px\"><p>We can provide you with a realistic picture of your product on the shelf. See for yourself how well it stands out and how easy it is to find.<\/p><p>\u00a0<\/p><\/div>\n\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7b755ec elementor-section-full_width qodef-elementor-content-grid elementor-section-height-default elementor-section-height-default\" data-id=\"7b755ec\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-9c52ccc\" data-id=\"9c52ccc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-55f009a elementor-widget elementor-widget-deston_core_single_image\" data-id=\"55f009a\" data-element_type=\"widget\" data-widget_type=\"deston_core_single_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-single-image qodef-layout--default    \">\n\t\n<div class=\"qodef-m-image\"  ><\/div>\n\n\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/07\/highlighter-line-thin-90x80.png\" alt=\"\" width=\"90\" height=\"80\" data-ratio=\"1.125\" \/>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-874356e elementor-widget elementor-widget-deston_core_section_title\" data-id=\"874356e\" data-element_type=\"widget\" data-widget_type=\"deston_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--left  \">\n\t<div class=\"qodef-m-image\">\n\t<\/div>\n\t<div class=\"qodef-m-text-holder\">\n\t\t\t\t\t<h2 class=\"qodef-m-title\" >\n\t\t\t\t\t<a itemprop=\"url\" href=\"\/en\/solutions\/innovation\/claims-test\/\" target=\"\">\n\t\t\t\t\tClaims Test\t\t\t\t\t<\/a>\n\t\t\t<\/h2>\n\t\t\t<div class=\"qodef-m-text\" style=\"margin-top: -10px\"><p>Follow the fast track to winning claims that are distinctive, appropriate to your brand and encourage the intention to buy.<\/p><\/div>\n\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-b7a3b7c\" data-id=\"b7a3b7c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bc19ebb elementor-widget elementor-widget-deston_core_single_image\" data-id=\"bc19ebb\" data-element_type=\"widget\" data-widget_type=\"deston_core_single_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-single-image qodef-layout--default    \">\n\t\n<div class=\"qodef-m-image\"  ><\/div>\n\n\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/07\/circle-dollar-thin-80x80.png\" alt=\"\" width=\"80\" height=\"80\" data-ratio=\"1\" \/>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2aa8ce0 elementor-widget elementor-widget-deston_core_section_title\" data-id=\"2aa8ce0\" data-element_type=\"widget\" data-widget_type=\"deston_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--left  \">\n\t<div class=\"qodef-m-image\">\n\t<\/div>\n\t<div class=\"qodef-m-text-holder\">\n\t\t\t\t\t<h2 class=\"qodef-m-title\" >\n\t\t\t\t\t<a itemprop=\"url\" href=\"\/en\/solutions\/innovation\/optimal-price-test\" target=\"\">\n\t\t\t\t\tOptimal Price Test (Gabor Granger)\t\t\t\t\t<\/a>\n\t\t\t<\/h2>\n\t\t\t<div class=\"qodef-m-text\" style=\"margin-top: -10px\"><p>This test gives a quick insight into the price setting that will maximise your market share and turnover score. In a series of rounds, consumers give feedback on product pricing. The test is only conducted with a group of consumers who have already expressed the intention to buy.<\/p><\/div>\n\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-8a941a8\" data-id=\"8a941a8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-439e13d elementor-widget elementor-widget-deston_core_single_image\" data-id=\"439e13d\" data-element_type=\"widget\" data-widget_type=\"deston_core_single_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-single-image qodef-layout--default    \">\n\t\n<div class=\"qodef-m-image\"  ><\/div>\n\n\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/07\/euro-sign-thin-65x80.png\" alt=\"\" width=\"65\" height=\"80\" data-ratio=\"0.8125\" \/>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5b6d6a elementor-widget elementor-widget-deston_core_section_title\" data-id=\"d5b6d6a\" data-element_type=\"widget\" data-widget_type=\"deston_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--left  \">\n\t<div class=\"qodef-m-image\">\n\t<\/div>\n\t<div class=\"qodef-m-text-holder\">\n\t\t\t\t\t<h2 class=\"qodef-m-title\" >\n\t\t\t\t\t<a itemprop=\"url\" href=\"\/en\/solutions\/innovation\/price-sensitivity-meter\" target=\"\">\n\t\t\t\t\tPrice Sensitivity Meter (van Westendorp)\t\t\t\t\t<\/a>\n\t\t\t<\/h2>\n\t\t\t<div class=\"qodef-m-text\" style=\"margin-top: -10px\"><p>The test quickly identifies the ideal price range for placing your product on the market. Based on 4 questions, you determine which price consumers consider too cheap, cheap, expensive and too expensive.<\/p><\/div>\n\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5033f98 elementor-section-full_width qodef-elementor-content-grid elementor-section-height-default elementor-section-height-default\" data-id=\"5033f98\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-f7d334b\" data-id=\"f7d334b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ff2afab elementor-widget elementor-widget-deston_core_single_image\" data-id=\"ff2afab\" data-element_type=\"widget\" data-widget_type=\"deston_core_single_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-single-image qodef-layout--default    \">\n\t\n<div class=\"qodef-m-image\"  ><\/div>\n\n\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/07\/list-timeline-thin-90x80.png\" alt=\"\" width=\"90\" height=\"80\" data-ratio=\"1.125\" \/>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1238283 elementor-widget elementor-widget-deston_core_section_title\" data-id=\"1238283\" data-element_type=\"widget\" data-widget_type=\"deston_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--left  \">\n\t<div class=\"qodef-m-image\">\n\t<\/div>\n\t<div class=\"qodef-m-text-holder\">\n\t\t\t\t\t<h2 class=\"qodef-m-title\" >\n\t\t\t\t\t<a itemprop=\"url\" href=\"\/en\/solutions\/innovation\/max-diff-test\" target=\"\">\n\t\t\t\t\tMax Diff Test\t\t\t\t\t<\/a>\n\t\t\t<\/h2>\n\t\t\t<div class=\"qodef-m-text\" style=\"margin-top: -10px\"><p>With this test, you can have a direct and clear insight into what your customers prefer or value the most in the given context.<\/p><\/div>\n\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-48c6e54\" data-id=\"48c6e54\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-58f0d3e\" data-id=\"58f0d3e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7970ce5a elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"7970ce5a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5280285f\" data-id=\"5280285f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-78321d14 elementor-widget elementor-widget-deston_core_split_content_section\" data-id=\"78321d14\" data-element_type=\"widget\" data-widget_type=\"deston_core_split_content_section.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-split-content-section    qodef--has-appear\">\n\t<div class=\"qodef-m-content\">\n\t\t<div class=\"qodef-m-content-left\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"16067\" class=\"elementor elementor-16067 elementor-12191 elementor-12191\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-50a5226 elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"50a5226\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f066dcd\" data-id=\"f066dcd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3295d32 elementor-widget elementor-widget-deston_core_section_title\" data-id=\"3295d32\" data-element_type=\"widget\" data-widget_type=\"deston_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--left  \">\n\t<div class=\"qodef-m-image\">\n\t<\/div>\n\t<div class=\"qodef-m-text-holder\">\n\t\t\t<p class=\"qodef-m-subtitle\" >\n\t\t\tPRICE SENSITIVITY METER\t<\/p>\n\t\t\t<h4 class=\"qodef-m-title\" >\n\t\t\t\t\tWhat should the optimal<br \/> price be for Grolsch Herstbier 0.0%?\t\t\t<\/h4>\n\t\t\t<div class=\"qodef-m-text\" style=\"margin-top: 30px\"><p>Character defines the Grolsch beer brand, embodying the spirit of forging your own path and standing by your beliefs with confidence. True to its convictions, Grolsch pioneers as the first brewer to introduce an alcohol-free autumn beer. However, it encountered two pivotal questions: what pricing strategy to adopt and what name to bestow upon its new beer?<\/p><p>Grolsch turned to SPRINT to carry out pricing research and set up a standard questionnaire to find an appealing name.<\/p><\/div>\n\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bb2091 elementor-widget elementor-widget-deston_core_button\" data-id=\"6bb2091\" data-element_type=\"widget\" data-widget_type=\"deston_core_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<a class=\"qodef-shortcode qodef-m  qodef-button button qodef-layout--filled  qodef-html--link\" href=\"\/en\/projects\/grolsch\/\" target=\"_blank\"  >\n\t<span class=\"qodef-m-text\">\n\t\t<span class=\"qodef-m-text--real\">Read more<\/span>\n\t\t<span class=\"qodef-m-text--fake\">Read more<\/span>\n\t<\/span>\n\t<span class=\"qodef-m-icon\">\n\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\"\n\t\t     width=\"10px\" height=\"10px\" viewBox=\"0 0 10 10\" enable-background=\"new 0 0 10 10\" xml:space=\"preserve\">\n\t\t\t<line fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" x1=\"6.052\" y1=\"3.933\" x2=\"0.953\" y2=\"9.031\"\/>\n\t\t\t<line fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" x1=\"2.312\" y1=\"1.241\" x2=\"9.313\" y2=\"1.241\"\/>\n\t\t\t<line fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" x1=\"8.609\" y1=\"0.501\" x2=\"8.609\" y2=\"7.5\"\/>\n\t\t<\/svg>\n\t<\/span>\n<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"qodef-m-content-right\">\n\t\t\t<div class=\"qodef-m-image\">\n\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/09\/Grolsch-481-x-685-481x685.png\" alt=\"\" width=\"481\" height=\"685\" data-ratio=\"0.7021897810219\" \/><\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"qodef-background-image-left\">\n\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"553\" src=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2021\/07\/main-home-img-3.png\" class=\"attachment-full size-full\" alt=\"L\" srcset=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2021\/07\/main-home-img-3.png 800w, https:\/\/sprint-insights.com\/wp-content\/uploads\/2021\/07\/main-home-img-3-300x207.png 300w, https:\/\/sprint-insights.com\/wp-content\/uploads\/2021\/07\/main-home-img-3-768x531.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t<\/div>\n\n\t<div class=\"qodef-background-image-right\">\n\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"553\" src=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2021\/07\/main-home-img-3.png\" class=\"attachment-full size-full\" alt=\"L\" srcset=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2021\/07\/main-home-img-3.png 800w, https:\/\/sprint-insights.com\/wp-content\/uploads\/2021\/07\/main-home-img-3-300x207.png 300w, https:\/\/sprint-insights.com\/wp-content\/uploads\/2021\/07\/main-home-img-3-768x531.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1207bf71 elementor-section-full_width qodef-elementor-content-grid elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"1207bf71\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6d3ea7cf\" data-id=\"6d3ea7cf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ccb40b4 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"ccb40b4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 15-04-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h3 class=\"elementor-heading-title elementor-size-default\">Advantages of SPRINT<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-18869180 elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"18869180\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-4ad5d863\" data-id=\"4ad5d863\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16b629e7 elementor-widget elementor-widget-deston_core_single_image\" data-id=\"16b629e7\" data-element_type=\"widget\" data-widget_type=\"deston_core_single_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-single-image qodef-layout--default    \">\n\t\n<div class=\"qodef-m-image\"  ><\/div>\n\n\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/07\/persoonlijk-dashboard-67x60.png\" alt=\"\" width=\"67\" height=\"60\" data-ratio=\"1.1166666666667\" \/>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7354bb11 elementor-widget elementor-widget-deston_core_section_title\" data-id=\"7354bb11\" data-element_type=\"widget\" data-widget_type=\"deston_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--left  \">\n\t<div class=\"qodef-m-image\">\n\t<\/div>\n\t<div class=\"qodef-m-text-holder\">\n\t\t\t\t\t<h5 class=\"qodef-m-title\" >\n\t\t\t\t\tDynamic dashboard\t\t\t<\/h5>\n\t\t\t<div class=\"qodef-m-text\" style=\"margin-top: -10px\"><p>The online dashboards provide you with a complete overview of the results. They even allow the users to select their own filters and combinations.<\/p><\/div>\n\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-7eb080ea\" data-id=\"7eb080ea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-42b7acb2 elementor-widget elementor-widget-deston_core_single_image\" data-id=\"42b7acb2\" data-element_type=\"widget\" data-widget_type=\"deston_core_single_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-single-image qodef-layout--default    \">\n\t\n<div class=\"qodef-m-image\"  ><\/div>\n\n\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/07\/nauwe-samenwerking-70x60.png\" alt=\"\" width=\"70\" height=\"60\" data-ratio=\"1.1666666666667\" \/>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6382e520 elementor-widget elementor-widget-deston_core_section_title\" data-id=\"6382e520\" data-element_type=\"widget\" data-widget_type=\"deston_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--left  \">\n\t<div class=\"qodef-m-image\">\n\t<\/div>\n\t<div class=\"qodef-m-text-holder\">\n\t\t\t\t\t<h5 class=\"qodef-m-title\" >\n\t\t\t\t\tClose collaboration\t\t\t<\/h5>\n\t\t\t<div class=\"qodef-m-text\" style=\"margin-top: -10px\"><p>The SPRINT consultants are friendly, enthusiastic and experienced researchers who will be more than pleased to assist you in selecting and arranging your tests.<\/p><\/div>\n\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-144f1f2b\" data-id=\"144f1f2b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e64e9ad elementor-widget elementor-widget-deston_core_single_image\" data-id=\"7e64e9ad\" data-element_type=\"widget\" data-widget_type=\"deston_core_single_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-single-image qodef-layout--default    \">\n\t\n<div class=\"qodef-m-image\"  ><\/div>\n\n\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/07\/inzichten-60x60.png\" alt=\"\" width=\"60\" height=\"60\" data-ratio=\"1\" \/>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24c5fafd elementor-widget elementor-widget-deston_core_section_title\" data-id=\"24c5fafd\" data-element_type=\"widget\" data-widget_type=\"deston_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--left  \">\n\t<div class=\"qodef-m-image\">\n\t<\/div>\n\t<div class=\"qodef-m-text-holder\">\n\t\t\t\t\t<h5 class=\"qodef-m-title\" >\n\t\t\t\t\tAccess to insights\t\t\t<\/h5>\n\t\t\t<div class=\"qodef-m-text\" style=\"margin-top: -10px\"><p>Access to the platform is easily managed. Do you wish to focus only on your own tests, or do you want access to all the tests conducted within your organisation?<\/p><\/div>\n\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-426ce2aa\" data-id=\"426ce2aa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd00886 elementor-widget elementor-widget-deston_core_single_image\" data-id=\"fd00886\" data-element_type=\"widget\" data-widget_type=\"deston_core_single_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-single-image qodef-layout--default    \">\n\t\n<div class=\"qodef-m-image\"  ><\/div>\n\n\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/07\/consument-60x60.png\" alt=\"\" width=\"60\" height=\"60\" data-ratio=\"1\" \/>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2299bb33 elementor-widget elementor-widget-deston_core_section_title\" data-id=\"2299bb33\" data-element_type=\"widget\" data-widget_type=\"deston_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--left  \">\n\t<div class=\"qodef-m-image\">\n\t<\/div>\n\t<div class=\"qodef-m-text-holder\">\n\t\t\t\t\t<h5 class=\"qodef-m-title\" >\n\t\t\t\t\tConsumers within reach\t\t\t<\/h5>\n\t\t\t<div class=\"qodef-m-text\" style=\"margin-top: -10px\"><p>SPRINT helps research, marketing, communication, brand and UX teams to make faster, better and more consumer-oriented choices.<\/p><\/div>\n\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-145448b2\" data-id=\"145448b2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66acd4a9 elementor-widget elementor-widget-deston_core_single_image\" data-id=\"66acd4a9\" data-element_type=\"widget\" data-widget_type=\"deston_core_single_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-single-image qodef-layout--default    \">\n\t\n<div class=\"qodef-m-image\"  ><\/div>\n\n\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/07\/handvatten-75x60.png\" alt=\"\" width=\"75\" height=\"60\" data-ratio=\"1.25\" \/>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5613e141 elementor-widget elementor-widget-deston_core_section_title\" data-id=\"5613e141\" data-element_type=\"widget\" data-widget_type=\"deston_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--left  \">\n\t<div class=\"qodef-m-image\">\n\t<\/div>\n\t<div class=\"qodef-m-text-holder\">\n\t\t\t\t\t<h5 class=\"qodef-m-title\" >\n\t\t\t\t\tBenchmarks and action standards\t\t\t<\/h5>\n\t\t\t<div class=\"qodef-m-text\" style=\"margin-top: -10px\"><p>Thanks to the SPRINT benchmark, you are able to take data-driven decisions. With our assistance, you can even determine your own action standards.<\/p><\/div>\n\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Solutions Innovation For many organisations, innovation is the key to success. But how can you innovate successfully? The real answer lies in understanding your consumers. Are your new concepts relevant; is the packaging attractive; what is the perfect pricing point? By testing all these aspects in advance with SPRINT, you will increase the likelihood of successful innovation. Concept Test Discover how promising your new product [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":14422,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-14457","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Innovation - SPRINT Agile Research Platform<\/title>\n<meta name=\"description\" content=\"To innovate successfully, you need to understand the consumer. SPRINT helps you do this by testing your ideas in advance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Innovation - SPRINT Agile Research Platform\" \/>\n<meta property=\"og:description\" content=\"To innovate successfully, you need to understand the consumer. 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