{"id":14642,"date":"2022-07-05T11:23:16","date_gmt":"2022-07-05T11:23:16","guid":{"rendered":"http:\/\/sprint.ontwikkelsite.com\/?page_id=14642"},"modified":"2024-02-16T09:48:30","modified_gmt":"2024-02-16T09:48:30","slug":"digital-ad-test-tui","status":"publish","type":"page","link":"https:\/\/sprint-insights.com\/en\/projects\/digital-ad-test-tui\/","title":{"rendered":"Digital Ad Test TUI"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"14642\" class=\"elementor elementor-14642\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7932bb53 qodef-elementor-content-grid elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7932bb53\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1c938111\" data-id=\"1c938111\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2fabe2b7 elementor-widget__width-initial elementor-widget elementor-widget-deston_core_section_title\" data-id=\"2fabe2b7\" data-element_type=\"widget\" data-widget_type=\"deston_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--left  \">\n\t<div class=\"qodef-m-image\">\n\t<\/div>\n\t<div class=\"qodef-m-text-holder\">\n\t\t\t<p class=\"qodef-m-subtitle\" >\n\t\t\tDIGITAL AD TEST\t<\/p>\n\t\t\t<h1 class=\"qodef-m-title\" >\n\t\t\t\t\tHow does TUI manage to increase awareness of the best sustainable holidays?\t\t\t<\/h1>\n\t\t\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a14953d elementor-widget elementor-widget-text-editor\" data-id=\"a14953d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 15-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<div class=\"content-block--heading__date-and-expertise\"><span style=\"color: var(--qode-text-color);\">For many consumers, the coronavirus measures made travel difficult last year. And yet, TUI had the desire to keep expanding its travel and holiday range. Including sustainable holidays, no less; after all TUI is keen to make a contribution to people and the environment at the holiday destinations it serves. In order to ensure that future generations can also enjoy a holiday, TUI is introducing fair travel; a package deal that allows both you and TUI to contribute to a &#8216;fair&#8217; holiday with a positive impact. But how can TUI best get its fair travel message across? What is important to holidaymakers when they think about sustainability? SPRINT conducted research on two different TUI fair travel banners within 24 hours. Armed with the results, TUI could immediately improve its approach.<\/span><\/div><div class=\"content-block\"><div class=\"container\"><div class=\"content-block--text\"><p>Planet Earth, fragile as it is, is currently a hot topic for many people, one which inspires them to live a fair and sustainable life. TUI also wants to make a contribution to this with fair travel: a range of holidays that takes into account the welfare of the local population and economy, includes a stay in a &#8216;green&#8217; hotel and helps to make mobility more sustainable. With fair travel, TUI is aiming to convince a wider target group to travel more consciously and sustainably by making such holidays increasingly accessible. Fair travel holidays are not &#8216;survival holidays&#8217;; rather, they are standard and, to some extent, de luxe holidays. In order to raise awareness of this sort of holiday, TUI designed two different advertising banners. So the question is: which banner most motivates people to book these fair travel holidays?<\/p><h2>TUI fair travel digital ad test<\/h2><p>The first of TUI&#8217;s advertising banners focuses primarily on support for the local economy and population. The second one has the intention of clearing up misconceptions consumers might have and removing any reluctance about sustainable holidays, so that they can see that sustainable travel opens up many opportunities. SPRINT investigated which banner would have the greatest impact by distributing an on-line questionnaire for both banners. Both questionnaires were completed by around 100 residents of the Netherlands in next to no time.<\/p><h2>SPRINT on-line questionnaire<\/h2><p>We used our standard advertisement test for the TUI banner test. It has tried and tested questions such as:<\/p><ul><li>How much does this advertisement appeal to you?<\/li><li>If you were to see the advertisement on a website, would you stop to look at it or keep on scrolling?<\/li><li>What mark out of ten would you give this advertisement, and why?<\/li><li>Is it clear to you that this is an advertisement for TUI?<\/li><li>Is this the sort of advertisement that might make you think about booking a sustainable package holiday or other travel?<\/li><\/ul><p>We added a few other questions, such as which aspects of sustainability respondents found important and whether the message of the individual banners came over clearly or not. We also asked whether the respondents would be prepared to say which specific aspects of the advertisements they did or didn&#8217;t find appealing.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-07b6325 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"07b6325\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-103aa57\" data-id=\"103aa57\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8bfd4f0 elementor-widget elementor-widget-image\" data-id=\"8bfd4f0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 15-04-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"650\" height=\"650\" src=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/09\/TUI-case-650x650.png\" class=\"attachment-deston_core_image_size_square size-deston_core_image_size_square wp-image-12977\" alt=\"\" srcset=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/09\/TUI-case-650x650.png 650w, https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/09\/TUI-case-300x300.png 300w, https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/09\/TUI-case-150x150.png 150w, https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/09\/TUI-case-768x768.png 768w, https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/09\/TUI-case.png 1000w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2729f0b\" data-id=\"2729f0b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bcde8fd elementor-widget elementor-widget-image\" data-id=\"bcde8fd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"650\" height=\"650\" src=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/11\/TUI-quote-650x650.png\" class=\"attachment-deston_core_image_size_square size-deston_core_image_size_square wp-image-14925\" alt=\"\" srcset=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/11\/TUI-quote-650x650.png 650w, https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/11\/TUI-quote-300x300.png 300w, https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/11\/TUI-quote-150x150.png 150w, https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/11\/TUI-quote-768x768.png 768w, https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/11\/TUI-quote.png 1000w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1c96feb qodef-elementor-content-grid elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1c96feb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d2da2b1\" data-id=\"d2da2b1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a186193 elementor-widget elementor-widget-text-editor\" data-id=\"a186193\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"content-block\"><div class=\"container\"><div class=\"content-block--text\"><h2>What did TUI fair travel learn from this study?<\/h2><p>SPRINT had gathered all the results from the banner test within 24 hours, and handed them over to TUI. The results revealed that the respondents were enthusiastic about the idea of sustainable travel and package holidays. And on the basis of the respondents&#8217; preferences TUI was then able to make a choice on which of the two potential banner designs to use and to improve that design where necessary. This process enables TUI to design the best possible banner while, at the same time, ensuring that its customers will book &#8216;fair&#8217; holidays which have a positive impact. In that way, future generations will also be able to enjoy all the beauty our planet has to of<span style=\"color: inherit; font-family: inherit; font-size: inherit; font-style: inherit; font-weight: inherit; letter-spacing: inherit; text-transform: inherit;\"> is and where tweaks can be made. And on the basis of the respondents&#8217; preferences TUI was then able to make a choice on which of the two potential banner designs to use and to improve that design where necessary. This process enables TUI to design the best possible banner while, at the same time, ensuring that its customers will book &#8216;fair&#8217; holidays which have a positive impact. In that way, future generations will also be able to enjoy all the beauty our planet has to offer.<\/span><\/p><\/div><\/div><\/div><div class=\"content-block content-block--quote\"><div class=\"container\"><hr class=\"tiny content-block--quote__bottom-hr animate\" \/><\/div><\/div><div class=\"content-block\"><div class=\"container\"><div class=\"content-block--text\"><h2>Which advertising campaign is it most worthwhile for you to continue developing? Have your advertisement(s) tested by SPRINT and get the answer within 24 hours. <a href=\"\/en\/solutions\/communication\/digital-ad-test\/\">Read more here<\/a><\/h2><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-58017868 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"58017868\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-20a6771d\" data-id=\"20a6771d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d6ace6 elementor-widget elementor-widget-deston_core_call_to_action\" data-id=\"5d6ace6\" data-element_type=\"widget\" data-widget_type=\"deston_core_call_to_action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-call-to-action qodef-layout--standard qodef-style--centered\">\n\t<div class=\"qodef-m-inner\">\n\t\t\t<div class=\"qodef-m-content\"><h3>Interested in our digital ad test?\u00a0<\/h3><\/div>\n\t\t\t<div class=\"qodef-m-button\">\n\t\t<a class=\"qodef-shortcode qodef-m  qodef-button button qodef-layout--filled  qodef-html--link\" href=\"\/en\/demo-request\/\" target=\"_self\"  >\t<span class=\"qodef-m-text\">\t\t<span class=\"qodef-m-text--real\">Request a demo<\/span>\t\t<span class=\"qodef-m-text--fake\">Request a demo<\/span>\t<\/span>\t<span class=\"qodef-m-icon\">\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\"\t\t     width=\"10px\" height=\"10px\" viewBox=\"0 0 10 10\" enable-background=\"new 0 0 10 10\" xml:space=\"preserve\">\t\t\t<line fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" x1=\"6.052\" y1=\"3.933\" x2=\"0.953\" y2=\"9.031\"\/>\t\t\t<line fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" x1=\"2.312\" y1=\"1.241\" x2=\"9.313\" y2=\"1.241\"\/>\t\t\t<line fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" x1=\"8.609\" y1=\"0.501\" x2=\"8.609\" y2=\"7.5\"\/>\t\t<\/svg>\t<\/span><\/a>\t<\/div>\n\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-208be5b elementor-section-full_width qodef-elementor-content-grid elementor-section-height-default elementor-section-height-default\" data-id=\"208be5b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2aa8ee6a\" data-id=\"2aa8ee6a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66913526 elementor-widget elementor-widget-deston_core_section_title\" data-id=\"66913526\" data-element_type=\"widget\" data-widget_type=\"deston_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--left  \">\n\t<div class=\"qodef-m-image\">\n\t<\/div>\n\t<div class=\"qodef-m-text-holder\">\n\t\t\t\t\t<h4 class=\"qodef-m-title\" >\n\t\t\t\t\tView other projects\t\t\t<\/h4>\n\t\t\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-30527a74 elementor-section-full_width qodef-elementor-content-grid elementor-section-height-default elementor-section-height-default\" data-id=\"30527a74\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-70fc992\" data-id=\"70fc992\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-162084fb elementor-widget elementor-widget-deston_core_single_image\" data-id=\"162084fb\" data-element_type=\"widget\" data-widget_type=\"deston_core_single_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-single-image qodef-layout--default    \">\n\t\n<div class=\"qodef-m-image\"  ><\/div>\n\n\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/06\/Schiphol-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/06\/Schiphol-150x150.png 150w, https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/06\/Schiphol.png 250w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d691c85 elementor-widget elementor-widget-deston_core_section_title\" data-id=\"7d691c85\" data-element_type=\"widget\" data-widget_type=\"deston_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--left  \">\n\t<div class=\"qodef-m-image\">\n\t<\/div>\n\t<div class=\"qodef-m-text-holder\">\n\t\t\t\t\t<h5 class=\"qodef-m-title\" >\n\t\t\t\t\t<a itemprop=\"url\" href=\"\/en\/projects\/schiphol\" target=\"\">\n\t\t\t\t\tPrint\/outdoor ad test\t\t\t\t\t<\/a>\n\t\t\t<\/h5>\n\t\t\t<div class=\"qodef-m-text\" style=\"margin-top: -10px\"><p>How can Schiphol airport make the best banner to wish Chinese travellers a Happy New Year?<\/p><\/div>\n\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-39d85501\" data-id=\"39d85501\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7aa4a886 elementor-widget elementor-widget-deston_core_single_image\" data-id=\"7aa4a886\" data-element_type=\"widget\" data-widget_type=\"deston_core_single_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-single-image qodef-layout--default    \">\n\t\n<div class=\"qodef-m-image\"  ><\/div>\n\n\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/06\/mcdonalds-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/06\/mcdonalds-150x150.png 150w, https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/06\/mcdonalds.png 250w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59c99832 elementor-widget elementor-widget-deston_core_section_title\" data-id=\"59c99832\" data-element_type=\"widget\" data-widget_type=\"deston_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--left  \">\n\t<div class=\"qodef-m-image\">\n\t<\/div>\n\t<div class=\"qodef-m-text-holder\">\n\t\t\t\t\t<h5 class=\"qodef-m-title\" >\n\t\t\t\t\t<a itemprop=\"url\" href=\"\/en\/projects\/mcdonalds\" target=\"\">\n\t\t\t\t\tVideo ad test \t\t\t\t\t<\/a>\n\t\t\t<\/h5>\n\t\t\t<div class=\"qodef-m-text\" style=\"margin-top: -10px\"><p>McDonald's campaign video tested within 24 hours<\/p><\/div>\n\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3da8f8bf\" data-id=\"3da8f8bf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-76b798f9 elementor-widget elementor-widget-deston_core_single_image\" data-id=\"76b798f9\" data-element_type=\"widget\" data-widget_type=\"deston_core_single_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-single-image qodef-layout--default    \">\n\t\n<div class=\"qodef-m-image\"  ><\/div>\n\n\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/06\/WAP-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/06\/WAP-150x150.png 150w, https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/06\/WAP.png 250w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3642a64a elementor-widget elementor-widget-deston_core_section_title\" data-id=\"3642a64a\" data-element_type=\"widget\" data-widget_type=\"deston_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--left  \">\n\t<div class=\"qodef-m-image\">\n\t<\/div>\n\t<div class=\"qodef-m-text-holder\">\n\t\t\t\t\t<h5 class=\"qodef-m-title\" >\n\t\t\t\t\t<a itemprop=\"url\" href=\"\/en\/projects\/world-animal-protection\" target=\"\">\n\t\t\t\t\tContent test\t\t\t\t\t<\/a>\n\t\t\t<\/h5>\n\t\t\t<div class=\"qodef-m-text\" style=\"margin-top: -10px\"><p>Is the World Animal Protection campaign convincing enough to bring a halt to the sale of kangaroo products?<\/p><\/div>\n\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>DIGITAL AD TEST How does TUI manage to increase awareness of the best sustainable holidays? For many consumers, the coronavirus measures made travel difficult last year. And yet, TUI had the desire to keep expanding its travel and holiday range. Including sustainable holidays, no less; after all TUI is keen to make a contribution to people and the environment at the holiday destinations it serves. [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":14614,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-14642","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital Ad Test TUI - SPRINT Agile Research Platform<\/title>\n<meta name=\"description\" content=\"Within 24 hours, SPRINT tested two different TUI fair travel banners. With the results, TUI was able to immediately improve its strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Ad Test TUI - SPRINT Agile Research Platform\" \/>\n<meta property=\"og:description\" content=\"Within 24 hours, SPRINT tested two different TUI fair travel banners. With the results, TUI was able to immediately improve its strategy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sprint-insights.com\/en\/projects\/digital-ad-test-tui\/\" \/>\n<meta property=\"og:site_name\" content=\"SPRINT Agile Research Platform\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-16T09:48:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/06\/TUI.png\" \/>\n\t<meta property=\"og:image:width\" content=\"250\" \/>\n\t<meta property=\"og:image:height\" content=\"250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/06\/TUI.png\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sprint-insights.com\\\/en\\\/projects\\\/digital-ad-test-tui\\\/\",\"url\":\"https:\\\/\\\/sprint-insights.com\\\/en\\\/projects\\\/digital-ad-test-tui\\\/\",\"name\":\"Digital Ad Test TUI - SPRINT Agile Research Platform\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sprint-insights.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sprint-insights.com\\\/en\\\/projects\\\/digital-ad-test-tui\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sprint-insights.com\\\/en\\\/projects\\\/digital-ad-test-tui\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sprint-insights.com\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/TUI-case-650x650.png\",\"datePublished\":\"2022-07-05T11:23:16+00:00\",\"dateModified\":\"2024-02-16T09:48:30+00:00\",\"description\":\"Within 24 hours, SPRINT tested two different TUI fair travel banners. 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