{"id":14682,"date":"2022-07-04T14:31:38","date_gmt":"2022-07-04T14:31:38","guid":{"rendered":"http:\/\/sprint.ontwikkelsite.com\/?page_id=14682"},"modified":"2024-02-16T09:52:09","modified_gmt":"2024-02-16T09:52:09","slug":"world-animal-protection","status":"publish","type":"page","link":"https:\/\/sprint-insights.com\/en\/projects\/world-animal-protection\/","title":{"rendered":"World Animal Protection"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"14682\" class=\"elementor elementor-14682 elementor-11758\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7932bb53 qodef-elementor-content-grid elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7932bb53\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1c938111\" data-id=\"1c938111\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2fabe2b7 elementor-widget__width-initial elementor-widget elementor-widget-deston_core_section_title\" data-id=\"2fabe2b7\" data-element_type=\"widget\" data-widget_type=\"deston_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--left  \">\n\t<div class=\"qodef-m-image\">\n\t<\/div>\n\t<div class=\"qodef-m-text-holder\">\n\t\t\t<p class=\"qodef-m-subtitle\" >\n\t\t\tCONCEPT TEST\t<\/p>\n\t\t\t<h1 class=\"qodef-m-title\" >\n\t\t\t\t\t Is the World Animal Protection campaign convincing enough to bring a halt to the sale of kangaroo products?\t\t\t<\/h1>\n\t\t\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a14953d elementor-widget elementor-widget-text-editor\" data-id=\"a14953d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 15-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<div class=\"article-detail__introduction\"><p>World Animal Protection is dedicated to the welfare of animals throughout the world. The organisation is currently pursuing action against the sale of kangaroo products in the Netherlands. In its campaign, World Animal Protection makes it clear that the manufacture of these kangaroo products involves plenty animal suffering. But is the campaign credible? And to what extent are people in the Netherlands prepared to support the campaign? SPRINT looked to find answers to this within 24 hours with a concept test.<\/p><\/div><p>The World Animal Protection organisation has a campaign that illustrates precisely that commercial kangaroo hunting in Australia is highly profitable, but leads to a lot of suffering in the animals themselves. The kangaroos are sold to companies that use the meat and hide for such uses as kangaroo steaks, dog food or sports footwear. The Netherlands is one of the largest importers. The organisation is calling for a halt to the import and sale of the products, to ensure better living conditions for kangaroos. But is the campaign convincing enough to stop sales? To be sure that the campaign has the desired result, World Animal Protection asked SPRINT to test the concepts.<\/p><div class=\"content-block\"><div class=\"container\"><div class=\"content-block--text\"><h2>World Animal Protection concept testing<\/h2><p>World Animal Protection completed an on-line application form for a concept test simply and quickly. That way, our market research experts were able to distribute an on-line questionnaire to a sample group of 100 people who believe that animals and animal protection are important. The on-line questionnaire showed the campaign and prompted the respondents with a number of relevant questions.<\/p><h2>SPRINT on-line questionnaire<\/h2><p>SPRINT has a standard questionnaire that it uses for each concept test. In consultation with the organisation we then modify the questionnaire on a number of points. We tailored the questionnaire for World Animal Protection specifically to a number of the organisation&#8217;s KPIs. The following KPI questions were put to respondents:<\/p><ul><li>To what extent does the campaign appeal to you?<\/li><li>To what extent does this campaign stand out from other animal-welfare organisations&#8217; campaigns?<\/li><li>How credible do you believe this campaign is?<\/li><li>To what extent do you think this campaign is consistent with what you expect from World Animal Protection?<\/li><li>To what extent does this campaign inspire you to support the organisation?<\/li><\/ul><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b5f612a elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"b5f612a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c76d74c\" data-id=\"c76d74c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37a6b6b elementor-widget elementor-widget-image\" data-id=\"37a6b6b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 15-04-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"650\" height=\"650\" src=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/10\/WAP-case-650x650.png\" class=\"attachment-deston_core_image_size_square size-deston_core_image_size_square wp-image-13710\" alt=\"\" srcset=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/10\/WAP-case-650x650.png 650w, https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/10\/WAP-case-300x300.png 300w, https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/10\/WAP-case-150x150.png 150w, https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/10\/WAP-case-768x768.png 768w, https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/10\/WAP-case.png 1000w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5b6bcdf\" data-id=\"5b6bcdf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c1d8d6a elementor-widget elementor-widget-image\" data-id=\"c1d8d6a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"650\" height=\"650\" src=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/11\/WAP-quote-650x650.png\" class=\"attachment-deston_core_image_size_square size-deston_core_image_size_square wp-image-14929\" alt=\"\" srcset=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/11\/WAP-quote-650x650.png 650w, https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/11\/WAP-quote-300x300.png 300w, https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/11\/WAP-quote-150x150.png 150w, https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/11\/WAP-quote-768x768.png 768w, https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/11\/WAP-quote.png 1000w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8954d3e qodef-elementor-content-grid elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8954d3e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-17417f4\" data-id=\"17417f4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c5286c elementor-widget elementor-widget-text-editor\" data-id=\"9c5286c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>What is it about the wording of the advertisement that prompts or does not prompt you to take action?<\/h2><p>We also asked a number of questions aimed at finding out why the respondents gave particular answers; for instance, why people (having seen the campaign) were or were not inclined to support the organisation&#8217;s action and donate money. And what amount of money they would deem acceptable as a contribution to World Animal Protection&#8217;s campaign. Or were respondents prepared to support the organisation in another way?<\/p><h2>What did World Animal Protection learn from the SPRINT study?<\/h2><p>In next to no time we were able to collate all the answers. We analysed the results to visualise them. Then SPRINT presented all the valuable insights in an interactive dashboard. All that, within 24 hours! As a result, World Animal Protection could immediately identify the advertisment&#8217;s KPIs which are likely to appeal to a wider audience and the points that maybe need some more fine tuning.World Animal Protection took action straight away, not without success! In response to the campaign, web store Bol.com decided to stop selling kangaroo products. This means that articles containing kangaroo products are no longer allowed to be sold via Bol.com. Ice skate manufacturer Viking is also going to stop using kangaroo leather for its skates. Clearly a campaign that made an impact!<\/p><h2>Do you, too, want the reassurance that your campaign is going to hit the spot? <a href=\"https:\/\/sprint-insights.com\/en\/solutions\/innovation\/concepttest\/\">Read more about our concept test<\/a><\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7d61ed9b elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"7d61ed9b\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-579ccc9d\" data-id=\"579ccc9d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-264339a0 elementor-widget elementor-widget-deston_core_call_to_action\" data-id=\"264339a0\" data-element_type=\"widget\" data-widget_type=\"deston_core_call_to_action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-call-to-action qodef-layout--standard qodef-style--centered\">\n\t<div class=\"qodef-m-inner\">\n\t\t\t<div class=\"qodef-m-content\"><h3>Interested in a concept test?<\/h3><\/div>\n\t\t\t<div class=\"qodef-m-button\">\n\t\t<a class=\"qodef-shortcode qodef-m  qodef-button button qodef-layout--filled  qodef-html--link\" href=\"\/en\/demo-request\/\" target=\"_self\"  >\t<span class=\"qodef-m-text\">\t\t<span class=\"qodef-m-text--real\">Request a demo<\/span>\t\t<span class=\"qodef-m-text--fake\">Request a demo<\/span>\t<\/span>\t<span class=\"qodef-m-icon\">\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\"\t\t     width=\"10px\" height=\"10px\" viewBox=\"0 0 10 10\" enable-background=\"new 0 0 10 10\" xml:space=\"preserve\">\t\t\t<line fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" x1=\"6.052\" y1=\"3.933\" x2=\"0.953\" y2=\"9.031\"\/>\t\t\t<line fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" x1=\"2.312\" y1=\"1.241\" x2=\"9.313\" y2=\"1.241\"\/>\t\t\t<line fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" x1=\"8.609\" y1=\"0.501\" x2=\"8.609\" y2=\"7.5\"\/>\t\t<\/svg>\t<\/span><\/a>\t<\/div>\n\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9d2e2c2 elementor-section-full_width qodef-elementor-content-grid elementor-section-height-default elementor-section-height-default\" data-id=\"9d2e2c2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d344cba\" data-id=\"d344cba\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e6ea1d5 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"e6ea1d5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 15-04-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h4 class=\"elementor-heading-title elementor-size-default\">View other projects<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e4f04f6 elementor-section-full_width qodef-elementor-content-grid elementor-section-height-default elementor-section-height-default\" data-id=\"4e4f04f6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7e9b4c29\" data-id=\"7e9b4c29\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4280a816 elementor-widget elementor-widget-deston_core_single_image\" data-id=\"4280a816\" data-element_type=\"widget\" data-widget_type=\"deston_core_single_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-single-image qodef-layout--default    \">\n\t\n<div class=\"qodef-m-image\"  ><\/div>\n\n\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/06\/TUI-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/06\/TUI-150x150.png 150w, https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/06\/TUI.png 250w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-430a4bf1 elementor-widget elementor-widget-deston_core_section_title\" data-id=\"430a4bf1\" data-element_type=\"widget\" data-widget_type=\"deston_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--left  \">\n\t<div class=\"qodef-m-image\">\n\t<\/div>\n\t<div class=\"qodef-m-text-holder\">\n\t\t\t\t\t<h5 class=\"qodef-m-title\" >\n\t\t\t\t\t<a itemprop=\"url\" href=\"\/en\/projects\/tui\" target=\"\">\n\t\t\t\t\tPrint\/outdoor ad test\t\t\t\t\t<\/a>\n\t\t\t<\/h5>\n\t\t\t<div class=\"qodef-m-text\" style=\"margin-top: -10px\"><p>How does TUI manage to increase awareness of the best sustainable holidays?<\/p><\/div>\n\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-28b52180\" data-id=\"28b52180\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c554cb4 elementor-widget elementor-widget-deston_core_single_image\" data-id=\"6c554cb4\" data-element_type=\"widget\" data-widget_type=\"deston_core_single_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-single-image qodef-layout--default    \">\n\t\n<div class=\"qodef-m-image\"  ><\/div>\n\n\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/06\/mcdonalds-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/06\/mcdonalds-150x150.png 150w, https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/06\/mcdonalds.png 250w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fadf522 elementor-widget elementor-widget-deston_core_section_title\" data-id=\"7fadf522\" data-element_type=\"widget\" data-widget_type=\"deston_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--left  \">\n\t<div class=\"qodef-m-image\">\n\t<\/div>\n\t<div class=\"qodef-m-text-holder\">\n\t\t\t\t\t<h5 class=\"qodef-m-title\" >\n\t\t\t\t\t<a itemprop=\"url\" href=\"\/en\/projects\/mcdonalds\" target=\"\">\n\t\t\t\t\tVideo ad test\t\t\t\t\t<\/a>\n\t\t\t<\/h5>\n\t\t\t<div class=\"qodef-m-text\" style=\"margin-top: -10px\"><p>McDonald's campaign video tested within 24 hours<\/p><\/div>\n\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-140b61de\" data-id=\"140b61de\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f18f3d6 elementor-widget elementor-widget-deston_core_single_image\" data-id=\"7f18f3d6\" data-element_type=\"widget\" data-widget_type=\"deston_core_single_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-single-image qodef-layout--default    \">\n\t\n<div class=\"qodef-m-image\"  ><\/div>\n\n\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/06\/vattenfall-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/06\/vattenfall-150x150.png 150w, https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/06\/vattenfall.png 250w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a90e046 elementor-widget elementor-widget-deston_core_section_title\" data-id=\"4a90e046\" data-element_type=\"widget\" data-widget_type=\"deston_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--left  \">\n\t<div class=\"qodef-m-image\">\n\t<\/div>\n\t<div class=\"qodef-m-text-holder\">\n\t\t\t\t\t<h5 class=\"qodef-m-title\" >\n\t\t\t\t\t<a itemprop=\"url\" href=\"\/en\/projects\/vattenfall\" target=\"\">\n\t\t\t\t\tClaims test\t\t\t\t\t<\/a>\n\t\t\t<\/h5>\n\t\t\t<div class=\"qodef-m-text\" style=\"margin-top: -10px\"><p>What sort of promise would best express Vattenfall's commitment to delivering ever-greener electricity?<\/p><\/div>\n\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>CONCEPT TEST Is the World Animal Protection campaign convincing enough to bring a halt to the sale of kangaroo products? World Animal Protection is dedicated to the welfare of animals throughout the world. The organisation is currently pursuing action against the sale of kangaroo products in the Netherlands. In its campaign, World Animal Protection makes it clear that the manufacture of these kangaroo products involves [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":14614,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-14682","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>World Animal Protection - SPRINT Agile Research Platform<\/title>\n<meta name=\"description\" content=\"SPRINT used a concept test to examine the credibility of a World Animal Protection campaign within 24 hours.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"World Animal Protection - 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