{"id":14687,"date":"2022-07-05T11:58:18","date_gmt":"2022-07-05T11:58:18","guid":{"rendered":"http:\/\/sprint.ontwikkelsite.com\/?page_id=14687"},"modified":"2024-02-15T14:22:28","modified_gmt":"2024-02-15T14:22:28","slug":"packagingtest-flora","status":"publish","type":"page","link":"https:\/\/sprint-insights.com\/en\/projects\/packagingtest-flora\/","title":{"rendered":"Packagingtest Flora"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"14687\" class=\"elementor elementor-14687 elementor-11845\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7932bb53 qodef-elementor-content-grid elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7932bb53\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1c938111\" data-id=\"1c938111\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2fabe2b7 elementor-widget__width-initial elementor-widget elementor-widget-deston_core_section_title\" data-id=\"2fabe2b7\" data-element_type=\"widget\" data-widget_type=\"deston_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--left  \">\n\t<div class=\"qodef-m-image\">\n\t<\/div>\n\t<div class=\"qodef-m-text-holder\">\n\t\t\t<p class=\"qodef-m-subtitle\" >\n\t\t\tPACKAGING TEST\t<\/p>\n\t\t\t<h1 class=\"qodef-m-title\" >\n\t\t\t\t\t Will Flora\u2019s new spread packaging boost sales in Finland?\t\t\t<\/h1>\n\t\t\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a14953d elementor-widget elementor-widget-text-editor\" data-id=\"a14953d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 15-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<div class=\"content-block--heading__date-and-expertise\"><span style=\"color: var(--qode-text-color);\">Upfield was spun off from Unilever in 2018 and is the largest plant-based consumer products company in the world owning multiple brands of plant-based spreads, cheeses and cream including Flora, Violife, Rama, ProActiv, Becel and Blue Band. To take the next step in this plant-based revolution, Upfield intends to place a new packaging for the plant-based Flora spread on the Finnish market. However, to avoid this becoming a costly investment that does not lead to greater sales at the end of the day, Upfield contacted SPRINT.<\/span><\/div><p>Within 24 hours, SPRINT investigated whether both existing and new Flora consumers would be willing to purchase the new packaging. And if so, can Upfield merge two different looking Flora brands into one in Finland and Sweden or does Upfield need to create a new one for the Finnish market?<\/p><p>Flora believes that plant based (vegan) food is the key to the future. According to Flora, every small step taken by an individual towards achieving that revolution can make a major difference. The brand came up with a new packaging design for its spread in Finland, in the hope that existing consumers will use Flora spreads on their bread more often, and that new consumers will be convinced to opt for the new plant-based spread. However, once placed on supermarket shelves, if the new packaging does not sell better, then the investment would have been a costly one. Against that background SPRINT investigated whether both current and new consumers would be willing to purchase the product, as well as discovering their overall opinion of the packaging. Based on the outcome, Upfield would be able to make a well-considered choice of whether or not to continue with the new packaging.<\/p><h2>Testing the new Flora packaging<\/h2><p>SPRINT operates a standard questionnaire for all packaging surveys. The list of questions can be adapted where necessary, so that the answers all apply to a specific brand. The questionnaire for Flora was completed online by 400 respondents in Finland, including 200 existing Flora consumers and 200 new consumers.<\/p><p>On behalf of Upfield, SPRINT tested two different packaging design options: current in-market and the new packaging design. The purpose of the survey was to answer the following questions:<\/p><ul><li>Does the new packaging design appeal to new buyers?<\/li><li>Does the packaging design still appeal to existing Flora buyers?<\/li><li>Or does it alienate them because they no longer recognise the product?<\/li><li>Or would they in fact still prefer to buy the spread in the current packaging design?<\/li><\/ul><h2>Results within 24 hours<\/h2><p>Via the SPRINT platform, companies can simply request a test within 5 minutes. SPRINT then ensures that they have the results of the survey at their disposal within 24 hours.<\/p><h2>What specific questions can you expect in the standard questionnaire presented by SPRINT to your target group for this rapid product test?<\/h2><p>A number of example questions:<\/p><ul><li>How attractive do you find the product?<\/li><li>What score would you give this product (scale of 1 to 10)?<\/li><li>Do you consider the description of the product credible?<\/li><li>Would you buy the product?<\/li><li>Why would you (not) buy the product?<\/li><li>Which elements of the product do you find attractive, and which are unattractive?<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3fc2e3f qodef-elementor-content-grid elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3fc2e3f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a64a428\" data-id=\"a64a428\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1597a2e elementor-widget elementor-widget-image\" data-id=\"1597a2e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 15-04-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"650\" height=\"650\" src=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/10\/Flora-case-650x650.png\" class=\"attachment-deston_core_image_size_square size-deston_core_image_size_square wp-image-13696\" alt=\"\" srcset=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/10\/Flora-case-650x650.png 650w, https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/10\/Flora-case-300x300.png 300w, https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/10\/Flora-case-150x150.png 150w, https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/10\/Flora-case-768x768.png 768w, https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/10\/Flora-case.png 1000w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-773aa2f elementor-widget elementor-widget-text-editor\" data-id=\"773aa2f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>The outcome of the survey for Upfield<\/h2><p>Within 24 hours, SPRINT gathered and analysed all the survey results for Upfield . The results offered them the certainty the company sought. In this way, Upfield was able to discover whether it was a good idea to launch a new packaging on the Finnish market, or whether the risks they were taking were too great. In other words, the result answered the questions whether the new packaging design for Flora would or would not boost sales in Finland, and whether it would attract new consumers, and would retain or lose existing consumers. At the same time, Upfield was given an insight into the overall feedback from consumers. This enabled Upfield to improve certain elements of the new packaging design before it ends up on the supermarket shelves.<\/p><p>All in all, the rapid packaging test helped Upfield make a smart and data driven choice in deciding whether to place the new packaging design on the Finnish market.<\/p><h2>Are you curious as to what SPRINT could do for your packaging? <a href=\"\/en\/solutions\/innovation\/packagingtest\/\">Read more here<\/a><\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1a01f2bf elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"1a01f2bf\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-25f83657\" data-id=\"25f83657\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35923ce9 elementor-widget elementor-widget-deston_core_call_to_action\" data-id=\"35923ce9\" data-element_type=\"widget\" data-widget_type=\"deston_core_call_to_action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-call-to-action qodef-layout--standard qodef-style--stretched\">\n\t<div class=\"qodef-m-inner\">\n\t\t\t<div class=\"qodef-m-content\"><h3>Interested in our packaging test?<\/h3><\/div>\n\t\t\t<div class=\"qodef-m-button\">\n\t\t<a class=\"qodef-shortcode qodef-m  qodef-button button qodef-layout--filled  qodef-html--link\" href=\"\/en\/demo-request\/\" target=\"_self\"  >\t<span class=\"qodef-m-text\">\t\t<span class=\"qodef-m-text--real\">Request a demo<\/span>\t\t<span class=\"qodef-m-text--fake\">Request a demo<\/span>\t<\/span>\t<span class=\"qodef-m-icon\">\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\"\t\t     width=\"10px\" height=\"10px\" viewBox=\"0 0 10 10\" enable-background=\"new 0 0 10 10\" xml:space=\"preserve\">\t\t\t<line fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" x1=\"6.052\" y1=\"3.933\" x2=\"0.953\" y2=\"9.031\"\/>\t\t\t<line fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" x1=\"2.312\" y1=\"1.241\" x2=\"9.313\" y2=\"1.241\"\/>\t\t\t<line fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" x1=\"8.609\" y1=\"0.501\" x2=\"8.609\" y2=\"7.5\"\/>\t\t<\/svg>\t<\/span><\/a>\t<\/div>\n\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-528e9c5 elementor-section-full_width qodef-elementor-content-grid elementor-section-height-default elementor-section-height-default\" data-id=\"528e9c5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2548480\" data-id=\"2548480\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b417e38 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"b417e38\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 15-04-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h4 class=\"elementor-heading-title elementor-size-default\">View other projects<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-63dee9fb elementor-section-full_width qodef-elementor-content-grid elementor-section-height-default elementor-section-height-default\" data-id=\"63dee9fb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-2553ab38\" data-id=\"2553ab38\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f2a5f7 elementor-widget elementor-widget-deston_core_single_image\" data-id=\"f2a5f7\" data-element_type=\"widget\" data-widget_type=\"deston_core_single_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-single-image qodef-layout--default    \">\n\t\n<div class=\"qodef-m-image\"  ><\/div>\n\n\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/06\/Grolsch-1-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/06\/Grolsch-1-150x150.png 150w, https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/06\/Grolsch-1.png 250w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22dc3af2 elementor-widget elementor-widget-deston_core_section_title\" data-id=\"22dc3af2\" data-element_type=\"widget\" data-widget_type=\"deston_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--left  \">\n\t<div class=\"qodef-m-image\">\n\t<\/div>\n\t<div class=\"qodef-m-text-holder\">\n\t\t\t\t\t<h5 class=\"qodef-m-title\" >\n\t\t\t\t\t<a itemprop=\"url\" href=\"\/en\/projects\/grolsch\" target=\"\">\n\t\t\t\t\tPrice sensitivity meter\t\t\t\t\t<\/a>\n\t\t\t<\/h5>\n\t\t\t<div class=\"qodef-m-text\" style=\"margin-top: -10px\"><p>What is the ideal price for Grolsch Herfstbier 0.0%?<\/p><\/div>\n\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-1ebc1a29\" data-id=\"1ebc1a29\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0061a71 elementor-widget elementor-widget-deston_core_single_image\" data-id=\"0061a71\" data-element_type=\"widget\" data-widget_type=\"deston_core_single_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-single-image qodef-layout--default    \">\n\t\n<div class=\"qodef-m-image\"  ><\/div>\n\n\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/06\/Danone-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/06\/Danone-150x150.png 150w, https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/06\/Danone.png 250w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-675d340c elementor-widget elementor-widget-deston_core_section_title\" data-id=\"675d340c\" data-element_type=\"widget\" data-widget_type=\"deston_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--left  \">\n\t<div class=\"qodef-m-image\">\n\t<\/div>\n\t<div class=\"qodef-m-text-holder\">\n\t\t\t\t\t<h5 class=\"qodef-m-title\" >\n\t\t\t\t\t<a itemprop=\"url\" href=\"\/en\/projects\/danone\" target=\"\">\n\t\t\t\t\tShelf test\t\t\t\t\t<\/a>\n\t\t\t<\/h5>\n\t\t\t<div class=\"qodef-m-text\" style=\"margin-top: -10px\"><p>Which product sells best?<\/p><\/div>\n\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-10a945a9\" data-id=\"10a945a9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7937944b elementor-widget elementor-widget-deston_core_single_image\" data-id=\"7937944b\" data-element_type=\"widget\" data-widget_type=\"deston_core_single_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-single-image qodef-layout--default    \">\n\t\n<div class=\"qodef-m-image\"  ><\/div>\n\n\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2023\/01\/Azerion-grijs-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2023\/01\/Azerion-grijs-150x150.png 150w, https:\/\/sprint-insights.com\/wp-content\/uploads\/2023\/01\/Azerion-grijs.png 250w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eea5b32 elementor-widget elementor-widget-deston_core_section_title\" data-id=\"eea5b32\" data-element_type=\"widget\" data-widget_type=\"deston_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--left  \">\n\t<div class=\"qodef-m-image\">\n\t<\/div>\n\t<div class=\"qodef-m-text-holder\">\n\t\t\t\t\t<h5 class=\"qodef-m-title\" >\n\t\t\t\t\t<a itemprop=\"url\" href=\"\/en\/projects\/agile-brandtracker-azerion\/\" target=\"\">\n\t\t\t\t\tBrand tracker\t\t\t\t\t<\/a>\n\t\t\t<\/h5>\n\t\t\t<div class=\"qodef-m-text\" style=\"margin-top: -10px\"><p>What was the outcome for Azerion of the awareness measurement?<\/p><\/div>\n\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>PACKAGING TEST Will Flora\u2019s new spread packaging boost sales in Finland? Upfield was spun off from Unilever in 2018 and is the largest plant-based consumer products company in the world owning multiple brands of plant-based spreads, cheeses and cream including Flora, Violife, Rama, ProActiv, Becel and Blue Band. To take the next step in this plant-based revolution, Upfield intends to place a new packaging for [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":14614,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-14687","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Packagingtest Flora - SPRINT Agile Research Platform %<\/title>\n<meta name=\"description\" content=\"SPRINT used the packagingtest to investigate whether both existing and new Flora consumers are willing to purchase the new packaging.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Packaging test Flora\" \/>\n<meta property=\"og:description\" content=\"SPRINT used the packagingtest to investigate whether both existing and new Flora consumers are willing to purchase the new packaging.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sprint-insights.com\/en\/projects\/packagingtest-flora\/\" \/>\n<meta property=\"og:site_name\" content=\"SPRINT Agile Research Platform\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-15T14:22:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/06\/Upfield.png\" \/>\n\t<meta property=\"og:image:width\" content=\"250\" \/>\n\t<meta property=\"og:image:height\" content=\"250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Packaging test Flora\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/06\/Upfield.png\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sprint-insights.com\\\/en\\\/projects\\\/packagingtest-flora\\\/\",\"url\":\"https:\\\/\\\/sprint-insights.com\\\/en\\\/projects\\\/packagingtest-flora\\\/\",\"name\":\"Packagingtest Flora - 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