{"id":15390,"date":"2022-06-02T13:19:55","date_gmt":"2022-06-02T13:19:55","guid":{"rendered":"http:\/\/sprint.ontwikkelsite.com\/?page_id=15390"},"modified":"2024-02-12T13:22:15","modified_gmt":"2024-02-12T13:22:15","slug":"claims-test","status":"publish","type":"page","link":"https:\/\/sprint-insights.com\/en\/solutions\/innovation\/claims-test\/","title":{"rendered":"Claims test"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"15390\" class=\"elementor elementor-15390 elementor-10682\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7932bb53 qodef-elementor-content-grid elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7932bb53\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1c938111\" data-id=\"1c938111\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2fabe2b7 elementor-widget__width-initial elementor-widget elementor-widget-deston_core_section_title\" data-id=\"2fabe2b7\" data-element_type=\"widget\" data-widget_type=\"deston_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--left  \">\n\t<div class=\"qodef-m-image\">\n\t<\/div>\n\t<div class=\"qodef-m-text-holder\">\n\t\t\t<p class=\"qodef-m-subtitle\" >\n\t\t\tINNOVATION\t<\/p>\n\t\t\t<h1 class=\"qodef-m-title\" >\n\t\t\t\t\tClaims test\t\t\t<\/h1>\n\t\t\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a14953d elementor-widget elementor-widget-text-editor\" data-id=\"a14953d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 15-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>The claims in marketing material and on packaging play a key role in consumer perception of your brand. Claims can boost the intention to buy, but can also work against a brand if they are not credible or if they evoke a negative emotional response.<\/p><p>With a claims test, you discover the consumer score for your claims and learn what feelings they generate. The test outcomes also give you an insight into the score achieved by your claim in terms of:<\/p><ul><li>attractiveness<\/li><li>relevance<\/li><li>credibility<\/li><li>packaging\/brand match<\/li><li>intention to buy<\/li><\/ul><p>You can compare the results of the claims test with other claims via our benchmark to reveal the best-scoring KPIs for your claim.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4211aca9 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"4211aca9\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-779eba87\" data-id=\"779eba87\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d5fe463 elementor-widget elementor-widget-deston_core_call_to_action\" data-id=\"5d5fe463\" data-element_type=\"widget\" data-widget_type=\"deston_core_call_to_action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-call-to-action qodef-layout--standard qodef-style--centered\">\n\t<div class=\"qodef-m-inner\">\n\t\t\t<div class=\"qodef-m-content\"><h3>Interested in a claims test?<\/h3><\/div>\n\t\t\t<div class=\"qodef-m-button\">\n\t\t<a class=\"qodef-shortcode qodef-m  qodef-button button qodef-layout--filled  qodef-html--link\" href=\"\/en\/demo-request\/\" target=\"_blank\"  >\t<span class=\"qodef-m-text\">\t\t<span class=\"qodef-m-text--real\">Request a demo<\/span>\t\t<span class=\"qodef-m-text--fake\">Request a demo<\/span>\t<\/span>\t<span class=\"qodef-m-icon\">\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\"\t\t     width=\"10px\" height=\"10px\" viewBox=\"0 0 10 10\" enable-background=\"new 0 0 10 10\" xml:space=\"preserve\">\t\t\t<line fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" x1=\"6.052\" y1=\"3.933\" x2=\"0.953\" y2=\"9.031\"\/>\t\t\t<line fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" x1=\"2.312\" y1=\"1.241\" x2=\"9.313\" y2=\"1.241\"\/>\t\t\t<line fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" x1=\"8.609\" y1=\"0.501\" x2=\"8.609\" y2=\"7.5\"\/>\t\t<\/svg>\t<\/span><\/a>\t<\/div>\n\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5313a28f elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"5313a28f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5d39a905\" data-id=\"5d39a905\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-41686f8b elementor-widget elementor-widget-deston_core_split_content_section\" data-id=\"41686f8b\" data-element_type=\"widget\" data-widget_type=\"deston_core_split_content_section.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-split-content-section    qodef--has-appear\">\n\t<div class=\"qodef-m-content\">\n\t\t<div class=\"qodef-m-content-left\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"23145\" class=\"elementor elementor-23145\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-50a5226 elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"50a5226\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f066dcd\" data-id=\"f066dcd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3295d32 elementor-widget elementor-widget-deston_core_section_title\" data-id=\"3295d32\" data-element_type=\"widget\" data-widget_type=\"deston_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--left  \">\n\t<div class=\"qodef-m-image\">\n\t<\/div>\n\t<div class=\"qodef-m-text-holder\">\n\t\t\t<p class=\"qodef-m-subtitle\" >\n\t\t\tCLAIMS TEST\t<\/p>\n\t\t\t<h4 class=\"qodef-m-title\" >\n\t\t\t\t\tWhat sort of promise<br \/> would best express Vattenfall's commitment to delivering ever-greener electricity?\t\t\t<\/h4>\n\t\t\t<div class=\"qodef-m-text\" style=\"margin-top: 30px\"><div class=\"content-block--heading__date-and-expertise\">Vattenfall is an energy company which has a clear objective in mind: to make life without fossil fuels possible. That starts with Vattenfall itself; the energy company is slowly but surely phasing out use of fossil fuels, such as coal, and making significant investment in generating green solar and wind energy. Within the next few years, 100% green electricity from sources in the Netherlands must be available to all its customers.<\/div><div class=\"content-block\"><div class=\"container\"><div class=\"content-block--text\"><p>The company wants to notify its customers of this change. But which of the three messages it has drafted to do this would Vattenfall best be advised to use to communicate this to its customers? Which message best conveys its plans, and which scenario ensures that its current customers will stick with Vattenfall? SPRINT investigated the matter for Vattenfall within 24 hours.<\/p><\/div><\/div><\/div><\/div>\n\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bb2091 elementor-widget elementor-widget-deston_core_button\" data-id=\"6bb2091\" data-element_type=\"widget\" data-widget_type=\"deston_core_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<a class=\"qodef-shortcode qodef-m  qodef-button button qodef-layout--filled  qodef-html--link\" href=\"\/en\/projects\/vattenfall\/\" target=\"_blank\"  >\n\t<span class=\"qodef-m-text\">\n\t\t<span class=\"qodef-m-text--real\">Read more<\/span>\n\t\t<span class=\"qodef-m-text--fake\">Read more<\/span>\n\t<\/span>\n\t<span class=\"qodef-m-icon\">\n\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\"\n\t\t     width=\"10px\" height=\"10px\" viewBox=\"0 0 10 10\" enable-background=\"new 0 0 10 10\" xml:space=\"preserve\">\n\t\t\t<line fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" x1=\"6.052\" y1=\"3.933\" x2=\"0.953\" y2=\"9.031\"\/>\n\t\t\t<line fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" x1=\"2.312\" y1=\"1.241\" x2=\"9.313\" y2=\"1.241\"\/>\n\t\t\t<line fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" x1=\"8.609\" y1=\"0.501\" x2=\"8.609\" y2=\"7.5\"\/>\n\t\t<\/svg>\n\t<\/span>\n<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"qodef-m-content-right\">\n\t\t\t<div class=\"qodef-m-image\">\n\t<img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/10\/Vattenfall-case-481x685.png\" alt=\"\" width=\"481\" height=\"685\" data-ratio=\"0.7021897810219\" \/><\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"qodef-background-image-left\">\n\t\t<img decoding=\"async\" width=\"800\" height=\"553\" src=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2021\/07\/main-home-img-3.png\" class=\"attachment-full size-full\" alt=\"L\" srcset=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2021\/07\/main-home-img-3.png 800w, https:\/\/sprint-insights.com\/wp-content\/uploads\/2021\/07\/main-home-img-3-300x207.png 300w, https:\/\/sprint-insights.com\/wp-content\/uploads\/2021\/07\/main-home-img-3-768x531.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t<\/div>\n\n\t<div class=\"qodef-background-image-right\">\n\t\t<img decoding=\"async\" width=\"800\" height=\"553\" src=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2021\/07\/main-home-img-3.png\" class=\"attachment-full size-full\" alt=\"L\" srcset=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2021\/07\/main-home-img-3.png 800w, https:\/\/sprint-insights.com\/wp-content\/uploads\/2021\/07\/main-home-img-3-300x207.png 300w, https:\/\/sprint-insights.com\/wp-content\/uploads\/2021\/07\/main-home-img-3-768x531.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-57b3bb0 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"57b3bb0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cf72b41\" data-id=\"cf72b41\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>INNOVATION Claims test The claims in marketing material and on packaging play a key role in consumer perception of your brand. Claims can boost the intention to buy, but can also work against a brand if they are not credible or if they evoke a negative emotional response. With a claims test, you discover the consumer score for your claims and learn what feelings they [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":14457,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-15390","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Claims test - SPRINT Agile Research Platform<\/title>\n<meta name=\"description\" content=\"With a Claims test, you discover the consumer score for your claims and learn what feelings they generate.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Claims test - SPRINT Agile Research Platform\" \/>\n<meta property=\"og:description\" content=\"With a Claims test, you discover the consumer score for your claims and learn what feelings they generate.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sprint-insights.com\/en\/solutions\/innovation\/claims-test\/\" \/>\n<meta property=\"og:site_name\" content=\"SPRINT Agile Research Platform\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-12T13:22:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2023\/02\/SPRINT-logo-250x250-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"250\" \/>\n\t<meta property=\"og:image:height\" content=\"250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2023\/02\/SPRINT-logo-250x250-1.png\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sprint-insights.com\\\/en\\\/solutions\\\/innovation\\\/claims-test\\\/\",\"url\":\"https:\\\/\\\/sprint-insights.com\\\/en\\\/solutions\\\/innovation\\\/claims-test\\\/\",\"name\":\"Claims test - 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