{"id":15392,"date":"2022-06-02T13:45:12","date_gmt":"2022-06-02T13:45:12","guid":{"rendered":"http:\/\/sprint.ontwikkelsite.com\/?page_id=15392"},"modified":"2024-07-09T11:57:15","modified_gmt":"2024-07-09T11:57:15","slug":"digital-ad-test","status":"publish","type":"page","link":"https:\/\/sprint-insights.com\/en\/solutions\/communication\/digital-ad-test\/","title":{"rendered":"Digital ad test"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"15392\" class=\"elementor elementor-15392 elementor-10733\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7932bb53 qodef-elementor-content-grid elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7932bb53\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1c938111\" data-id=\"1c938111\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2fabe2b7 elementor-widget__width-initial elementor-widget elementor-widget-deston_core_section_title\" data-id=\"2fabe2b7\" data-element_type=\"widget\" data-widget_type=\"deston_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--left  \">\n\t<div class=\"qodef-m-image\">\n\t<\/div>\n\t<div class=\"qodef-m-text-holder\">\n\t\t\t<p class=\"qodef-m-subtitle\" >\n\t\t\tCOMMUNICATION\t<\/p>\n\t\t\t<h1 class=\"qodef-m-title\" >\n\t\t\t\t\tDigital Ad Test\t\t\t<\/h1>\n\t\t\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a14953d elementor-widget elementor-widget-text-editor\" data-id=\"a14953d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 15-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><strong>When developing new campaigns and commercials, ideally you would have access to a crystal ball. You want to know what the reactions are, and what feeling your communication evokes, in the target group. A live campaign launch is often not the ideal solution. Instead, try testing! Testing gives you an insight into the effect of the message, and what is and is not appealing. Let SPRINT help you with an ad test.<\/strong><\/p><p>You have conceived a campaign and decided on an advertisement test to measure the potential of your ad. SPRINT will assist you in testing 1 or more advertisements, by presenting them to the target group and measuring first impressions.<\/p><p>Our digital ad test generates a complete insight into the functioning of your campaign. Not only will you discover the level of target group appreciation but also the attention retention score, brand recognition and whether the campaign spurs people to action.<\/p><p><em>\u201cDirect insight into the potential of your campaign\u201d<\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e0189a elementor-section-full_width qodef-elementor-content-grid elementor-section-height-default elementor-section-height-default\" data-id=\"4e0189a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4df0f7d\" data-id=\"4df0f7d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d2e24d8 elementor-widget elementor-widget-text-editor\" data-id=\"d2e24d8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>Methodology for an digital ad test<\/h2><p>We select the perfect representatives from your target group and present your online advertisement or commercial to at least 100 respondents. They evaluate the advertisement according to a number of predetermined criteria and supply detailed feedback on the various elements.<\/p><h2>Viewing behaviour based on eye tracking<\/h2><p>Use the eye tracking method to support better decisions on the basis of actual figures. Eye movements are measured to help you identify what is or is not attractive or eye catching. Read more about the SPRINT eye tracking method here.<\/p><h2>Insights generated by the digital ad test<\/h2><p>Using an ad test, you develop more efficient and more effective campaigns. The test generates insights into the effect of the advertisement from the point of view of your intended target group and specific advice for improvements. The results will provide answers among others to the following questions:<\/p><ul><li>Does the advertisement achieve its aim?<\/li><li>Does the target group understand the message?<\/li><li>Which elements stand out?<\/li><li>How can you further focus the message?<\/li><li>How does the campaign score against the benchmark?<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1085261a elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"1085261a\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6feff0ba\" data-id=\"6feff0ba\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-22d8ab99 elementor-widget elementor-widget-deston_core_call_to_action\" data-id=\"22d8ab99\" data-element_type=\"widget\" data-widget_type=\"deston_core_call_to_action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-call-to-action qodef-layout--standard qodef-style--stretched\">\n\t<div class=\"qodef-m-inner\">\n\t\t\t<div class=\"qodef-m-content\"><h3>Interested? Request a demo here<\/h3><\/div>\n\t\t\t<div class=\"qodef-m-button\">\n\t\t<a class=\"qodef-shortcode qodef-m  qodef-button button qodef-layout--filled  qodef-html--link\" href=\"\/en\/demo-request\/\" target=\"_blank\"  >\t<span class=\"qodef-m-text\">\t\t<span class=\"qodef-m-text--real\">Request a demo<\/span>\t\t<span class=\"qodef-m-text--fake\">Request a demo<\/span>\t<\/span>\t<span class=\"qodef-m-icon\">\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\"\t\t     width=\"10px\" height=\"10px\" viewBox=\"0 0 10 10\" enable-background=\"new 0 0 10 10\" xml:space=\"preserve\">\t\t\t<line fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" x1=\"6.052\" y1=\"3.933\" x2=\"0.953\" y2=\"9.031\"\/>\t\t\t<line fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" x1=\"2.312\" y1=\"1.241\" x2=\"9.313\" y2=\"1.241\"\/>\t\t\t<line fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" x1=\"8.609\" y1=\"0.501\" x2=\"8.609\" y2=\"7.5\"\/>\t\t<\/svg>\t<\/span><\/a>\t<\/div>\n\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4ac45e19 elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"4ac45e19\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-60ad2076\" data-id=\"60ad2076\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a1000f7 elementor-widget elementor-widget-deston_core_split_content_section\" data-id=\"5a1000f7\" data-element_type=\"widget\" data-widget_type=\"deston_core_split_content_section.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-split-content-section    qodef--has-appear\">\n\t<div class=\"qodef-m-content\">\n\t\t<div class=\"qodef-m-content-left\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"22304\" class=\"elementor elementor-22304\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-50a5226 elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"50a5226\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f066dcd\" data-id=\"f066dcd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3295d32 elementor-widget elementor-widget-deston_core_section_title\" data-id=\"3295d32\" data-element_type=\"widget\" data-widget_type=\"deston_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--left  \">\n\t<div class=\"qodef-m-image\">\n\t<\/div>\n\t<div class=\"qodef-m-text-holder\">\n\t\t\t<p class=\"qodef-m-subtitle\" >\n\t\t\tDIGITAL AD TEST\t<\/p>\n\t\t\t<h4 class=\"qodef-m-title\" >\n\t\t\t\t\tWhat makes the perfect<br \/> digital ad for Black Friday?\t\t\t<\/h4>\n\t\t\t<div class=\"qodef-m-text\" style=\"margin-top: 30px\"><p>MediaMarkt wanted to quickly and purposefully find the best ad among all the Black Friday campaigns. We used the SPRINT platform and worked with experts to test each of the four ads with groups of 100 people in the Netherlands and Belgium.<\/p><p>The test gave us valuable insights into how people liked the designs and which parts worked the best. We even made a visual heatmap to show what parts people liked and what they didn\u2019t.<\/p><\/div>\n\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bb2091 elementor-widget elementor-widget-deston_core_button\" data-id=\"6bb2091\" data-element_type=\"widget\" data-widget_type=\"deston_core_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<a class=\"qodef-shortcode qodef-m  qodef-button button qodef-layout--filled  qodef-html--link\" href=\"\/en\/projects\/mediamarkt-black-friday-ad-test\/\" target=\"_blank\"  >\n\t<span class=\"qodef-m-text\">\n\t\t<span class=\"qodef-m-text--real\">Read more<\/span>\n\t\t<span class=\"qodef-m-text--fake\">Read more<\/span>\n\t<\/span>\n\t<span class=\"qodef-m-icon\">\n\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\"\n\t\t     width=\"10px\" height=\"10px\" viewBox=\"0 0 10 10\" enable-background=\"new 0 0 10 10\" xml:space=\"preserve\">\n\t\t\t<line fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" x1=\"6.052\" y1=\"3.933\" x2=\"0.953\" y2=\"9.031\"\/>\n\t\t\t<line fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" x1=\"2.312\" y1=\"1.241\" x2=\"9.313\" y2=\"1.241\"\/>\n\t\t\t<line fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" x1=\"8.609\" y1=\"0.501\" x2=\"8.609\" y2=\"7.5\"\/>\n\t\t<\/svg>\n\t<\/span>\n<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"qodef-m-content-right\">\n\t\t\t<div class=\"qodef-m-image\">\n\t<img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2024\/02\/MediaMarkt-ad-test-481x685.png\" alt=\"ad test SPRINT MediaMarkt\" width=\"481\" height=\"685\" data-ratio=\"0.7021897810219\" \/><\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"qodef-background-image-left\">\n\t\t<img decoding=\"async\" width=\"800\" height=\"553\" src=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2021\/07\/main-home-img-3.png\" class=\"attachment-full size-full\" alt=\"L\" srcset=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2021\/07\/main-home-img-3.png 800w, https:\/\/sprint-insights.com\/wp-content\/uploads\/2021\/07\/main-home-img-3-300x207.png 300w, https:\/\/sprint-insights.com\/wp-content\/uploads\/2021\/07\/main-home-img-3-768x531.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t<\/div>\n\n\t<div class=\"qodef-background-image-right\">\n\t\t<img decoding=\"async\" width=\"800\" height=\"553\" src=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2021\/07\/main-home-img-3.png\" class=\"attachment-full size-full\" alt=\"L\" srcset=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2021\/07\/main-home-img-3.png 800w, https:\/\/sprint-insights.com\/wp-content\/uploads\/2021\/07\/main-home-img-3-300x207.png 300w, https:\/\/sprint-insights.com\/wp-content\/uploads\/2021\/07\/main-home-img-3-768x531.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>COMMUNICATION Digital Ad Test When developing new campaigns and commercials, ideally you would have access to a crystal ball. You want to know what the reactions are, and what feeling your communication evokes, in the target group. A live campaign launch is often not the ideal solution. Instead, try testing! Testing gives you an insight into the effect of the message, and what is and [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":14393,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-15392","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital ad test - SPRINT Agile Research Platform<\/title>\n<meta name=\"description\" content=\"Our digital ad test generates a complete insight into the functioning of your campaign. Not only will you discover the level of target group appreciation but also the attention retention score, brand recognition and whether the campaign spurs people to action.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital ad test - SPRINT Agile Research Platform\" \/>\n<meta property=\"og:description\" content=\"Our digital ad test generates a complete insight into the functioning of your campaign. 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