{"id":15398,"date":"2022-06-02T13:04:05","date_gmt":"2022-06-02T13:04:05","guid":{"rendered":"http:\/\/sprint.ontwikkelsite.com\/?page_id=15398"},"modified":"2024-02-12T13:01:10","modified_gmt":"2024-02-12T13:01:10","slug":"packagingtest","status":"publish","type":"page","link":"https:\/\/sprint-insights.com\/en\/solutions\/innovation\/packagingtest\/","title":{"rendered":"Packagingtest"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"15398\" class=\"elementor elementor-15398 elementor-10643\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7932bb53 qodef-elementor-content-grid elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7932bb53\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1c938111\" data-id=\"1c938111\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2fabe2b7 elementor-widget__width-initial elementor-widget elementor-widget-deston_core_section_title\" data-id=\"2fabe2b7\" data-element_type=\"widget\" data-widget_type=\"deston_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--left  \">\n\t<div class=\"qodef-m-image\">\n\t<\/div>\n\t<div class=\"qodef-m-text-holder\">\n\t\t\t<p class=\"qodef-m-subtitle\" >\n\t\t\tINNOVATION\t<\/p>\n\t\t\t<h1 class=\"qodef-m-title\" >\n\t\t\t\t\tPackaging Test\t\t\t<\/h1>\n\t\t\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a14953d elementor-widget elementor-widget-text-editor\" data-id=\"a14953d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 15-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Test a variety of packaging ideas or validate the definitive design with our packaging test. This test answers the question: how high is the intention to buy your product, in this packaging? The test also reveals what improvements you could introduce to make your packaging as attractive and eye-catching and possible, for your target group. Years of experience with a variety of different clients have helped SPRINT optimise its packaging test programme.<\/p><p>Receive clear test scores for your packaging on the following aspects:<\/p><ul><li>Attractiveness<\/li><li>Relevance<\/li><li>Unicity<\/li><li>Credibility<\/li><li>Packaging\/brand match<\/li><li>Amount of information on the packaging<\/li><li>Intention to buy<\/li><\/ul><p>You can compare the results of the packaging test with the score for other packaging via our benchmark. Is your packaging idea good enough to roll out?<\/p><h2>Packaging test with eye tracking<\/h2><p>We can combine eye tracking with all SPRINT packaging tests. Improve your decision making based on figures instead of just the visual aspect. Read all about the eye tracking method from SPRINT,\u00a0<a href=\"https:\/\/sprint-insights.com\/en\/2022\/11\/10\/eye-tracking-in-sprint-tests\/\" target=\"_blank\" rel=\"noopener\"><u>here<\/u><\/a>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6a8fc74f elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"6a8fc74f\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3a6c5f40\" data-id=\"3a6c5f40\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-94a625c elementor-widget elementor-widget-deston_core_call_to_action\" data-id=\"94a625c\" data-element_type=\"widget\" data-widget_type=\"deston_core_call_to_action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-call-to-action qodef-layout--standard qodef-style--stretched\">\n\t<div class=\"qodef-m-inner\">\n\t\t\t<div class=\"qodef-m-content\"><h3>Interested in a packaging test?\u00a0<\/h3><\/div>\n\t\t\t<div class=\"qodef-m-button\">\n\t\t<a class=\"qodef-shortcode qodef-m  qodef-button button qodef-layout--filled  qodef-html--link\" href=\"\/en\/demo-request\/\" target=\"_blank\"  >\t<span class=\"qodef-m-text\">\t\t<span class=\"qodef-m-text--real\">Request a demo<\/span>\t\t<span class=\"qodef-m-text--fake\">Request a demo<\/span>\t<\/span>\t<span class=\"qodef-m-icon\">\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\"\t\t     width=\"10px\" height=\"10px\" viewBox=\"0 0 10 10\" enable-background=\"new 0 0 10 10\" xml:space=\"preserve\">\t\t\t<line fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" x1=\"6.052\" y1=\"3.933\" x2=\"0.953\" y2=\"9.031\"\/>\t\t\t<line fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" x1=\"2.312\" y1=\"1.241\" x2=\"9.313\" y2=\"1.241\"\/>\t\t\t<line fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" x1=\"8.609\" y1=\"0.501\" x2=\"8.609\" y2=\"7.5\"\/>\t\t<\/svg>\t<\/span><\/a>\t<\/div>\n\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-79447b4c elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"79447b4c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-53397354\" data-id=\"53397354\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-68e27714 elementor-widget elementor-widget-deston_core_split_content_section\" data-id=\"68e27714\" data-element_type=\"widget\" data-widget_type=\"deston_core_split_content_section.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-split-content-section    qodef--has-appear\">\n\t<div class=\"qodef-m-content\">\n\t\t<div class=\"qodef-m-content-left\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"16093\" class=\"elementor elementor-16093 elementor-574 elementor-574\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-50a5226 elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"50a5226\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f066dcd\" data-id=\"f066dcd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3295d32 elementor-widget elementor-widget-deston_core_section_title\" data-id=\"3295d32\" data-element_type=\"widget\" data-widget_type=\"deston_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--left  \">\n\t<div class=\"qodef-m-image\">\n\t<\/div>\n\t<div class=\"qodef-m-text-holder\">\n\t\t\t<p class=\"qodef-m-subtitle\" >\n\t\t\tBRAND TRACKER\t<\/p>\n\t\t\t<h4 class=\"qodef-m-title\" >\n\t\t\t\t\tAre the new marketing<br \/> campaigns of Danerolles boosting the awareness of the brand?\t\t\t<\/h4>\n\t\t\t<div class=\"qodef-m-text\" style=\"margin-top: 30px\"><p>The mission of Danerolles is seeking to bring to life with its pre-packaged dough products. But how familiar are consumers in the Netherlands and her other countries with the Danerolles brand?<\/p><p>Danerolles uses the Agile Brand Tracker of SPRINT to discover whether its marketing campaigns are effectively boosting its brand profile in different countries.<\/p><\/div>\n\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bb2091 elementor-widget elementor-widget-deston_core_button\" data-id=\"6bb2091\" data-element_type=\"widget\" data-widget_type=\"deston_core_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<a class=\"qodef-shortcode qodef-m  qodef-button button qodef-layout--filled  qodef-html--link\" href=\"\/en\/projects\/danerolles\" target=\"_blank\"  >\n\t<span class=\"qodef-m-text\">\n\t\t<span class=\"qodef-m-text--real\">Read more<\/span>\n\t\t<span class=\"qodef-m-text--fake\">Read more<\/span>\n\t<\/span>\n\t<span class=\"qodef-m-icon\">\n\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\"\n\t\t     width=\"10px\" height=\"10px\" viewBox=\"0 0 10 10\" enable-background=\"new 0 0 10 10\" xml:space=\"preserve\">\n\t\t\t<line fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" x1=\"6.052\" y1=\"3.933\" x2=\"0.953\" y2=\"9.031\"\/>\n\t\t\t<line fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" x1=\"2.312\" y1=\"1.241\" x2=\"9.313\" y2=\"1.241\"\/>\n\t\t\t<line fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" x1=\"8.609\" y1=\"0.501\" x2=\"8.609\" y2=\"7.5\"\/>\n\t\t<\/svg>\n\t<\/span>\n<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"qodef-m-content-right\">\n\t\t\t<div class=\"qodef-m-image\">\n\t<img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/07\/Danerolles_case_800_x_1140-1-481x685.png\" alt=\"\" width=\"481\" height=\"685\" data-ratio=\"0.7021897810219\" \/><\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"qodef-background-image-left\">\n\t\t<img decoding=\"async\" width=\"800\" height=\"553\" src=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2021\/07\/main-home-img-3.png\" class=\"attachment-full size-full\" alt=\"L\" srcset=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2021\/07\/main-home-img-3.png 800w, https:\/\/sprint-insights.com\/wp-content\/uploads\/2021\/07\/main-home-img-3-300x207.png 300w, https:\/\/sprint-insights.com\/wp-content\/uploads\/2021\/07\/main-home-img-3-768x531.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t<\/div>\n\n\t<div class=\"qodef-background-image-right\">\n\t\t<img decoding=\"async\" width=\"800\" height=\"553\" src=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2021\/07\/main-home-img-3.png\" class=\"attachment-full size-full\" alt=\"L\" srcset=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2021\/07\/main-home-img-3.png 800w, https:\/\/sprint-insights.com\/wp-content\/uploads\/2021\/07\/main-home-img-3-300x207.png 300w, https:\/\/sprint-insights.com\/wp-content\/uploads\/2021\/07\/main-home-img-3-768x531.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>INNOVATION Packaging Test Test a variety of packaging ideas or validate the definitive design with our packaging test. This test answers the question: how high is the intention to buy your product, in this packaging? The test also reveals what improvements you could introduce to make your packaging as attractive and eye-catching and possible, for your target group. Years of experience with a variety of [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":14457,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-15398","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Packagingtest - SPRINT Agile Research Platform<\/title>\n<meta name=\"description\" content=\"With our packagingtest you can test a variety of packaging ideas or validate the definitive design\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Packagingtest - SPRINT Agile Research Platform\" \/>\n<meta property=\"og:description\" content=\"With our packagingtest you can test a variety of packaging ideas or validate the definitive design\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sprint-insights.com\/en\/solutions\/innovation\/packagingtest\/\" \/>\n<meta property=\"og:site_name\" content=\"SPRINT Agile Research Platform\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-12T13:01:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2023\/02\/SPRINT-logo-250x250-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"250\" \/>\n\t<meta property=\"og:image:height\" content=\"250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2023\/02\/SPRINT-logo-250x250-1.png\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sprint-insights.com\\\/en\\\/solutions\\\/innovation\\\/packagingtest\\\/\",\"url\":\"https:\\\/\\\/sprint-insights.com\\\/en\\\/solutions\\\/innovation\\\/packagingtest\\\/\",\"name\":\"Packagingtest - 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