{"id":15795,"date":"2022-06-02T13:00:41","date_gmt":"2022-06-02T13:00:41","guid":{"rendered":"http:\/\/sprint.ontwikkelsite.com\/?page_id=15795"},"modified":"2024-06-27T09:52:05","modified_gmt":"2024-06-27T09:52:05","slug":"concepttest","status":"publish","type":"page","link":"https:\/\/sprint-insights.com\/en\/solutions\/innovation\/concepttest\/","title":{"rendered":"Concept test \u2013 test the potential of your idea"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"15795\" class=\"elementor elementor-15795 elementor-10633\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7932bb53 qodef-elementor-content-grid elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7932bb53\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1c938111\" data-id=\"1c938111\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2fabe2b7 elementor-widget__width-initial elementor-widget elementor-widget-deston_core_section_title\" data-id=\"2fabe2b7\" data-element_type=\"widget\" data-widget_type=\"deston_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--left  \">\n\t<div class=\"qodef-m-image\">\n\t<\/div>\n\t<div class=\"qodef-m-text-holder\">\n\t\t\t<p class=\"qodef-m-subtitle\" >\n\t\t\tINNOVATION RESEARCH\t<\/p>\n\t\t\t<h1 class=\"qodef-m-title\" >\n\t\t\t\t\tConcept Test\t\t\t<\/h1>\n\t\t\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a14953d elementor-widget elementor-widget-text-editor\" data-id=\"a14953d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 15-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h2><em><strong><span class=\"TextRun SCXW151141268 BCX8\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW151141268 BCX8\">Test the potential of your idea quickly and easily<\/span><\/span><\/strong><\/em><\/h2><p><span data-contrast=\"auto\">The concept test from SPRINT Insights is the way to discover if your idea, product, or service has a chance of success. We offer you the opportunity to test the potential of your concepts quickly and easily. You will receive a clear overview of how your product\/service scores on the key KPIs such as attractiveness, relevance, credibility, uniqueness, and brand fit.<\/span> <span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:260}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Our concept test provides exactly what you need to discover the strength of your concept and identify areas for improvement. And the best part? You have full control over the entire process via our user-friendly Research Platform.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:260}\">\u00a0<\/span><\/p><h2>What is the added value?\u00a0<\/h2><p><span data-contrast=\"auto\">Imagine this: you have a great idea for a new product or service. You have already invested a lot of time and effort into it, but you are not sure if it will resonate with your target audience. This is where the concept test truly adds value. We test your idea with a representative group by carefully selecting at least 100 respondents. By testing your idea with a representative group, you gain valuable insights that help you refine and improve your concept before bringing it to market.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:260}\">\u00a0<\/span><\/p><h2>How does the concept test work?\u00a0<\/h2><p><span data-contrast=\"auto\">We present your concept online to the selected respondents. These respondents evaluate the concept based on five universal concept KPIs, supplemented by valuable customer insights. Additionally, we thoroughly investigate how well the concept solves potential problems of the target audience. We also offer the possibility to add up to ten custom questions, providing even deeper insights into the strengths and weaknesses.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:260}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:260}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">At SPRINT Insights, we make it easy for you. You can quickly and easily request your concept test through our user-friendly platform. If it is more complex or you want to discuss it, our research managers are here to help. Do-It-Together is central to this process. In the SPRINT Research Platform, you set up your concept test together with a research manager. In both cases, you get the results in a clear dashboard in no time.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:260}\">\u00a0<\/span><\/p><h2>Insights from a concept test\u00a0<\/h2><p><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:260}\">With the concept test from SPRINT Insights, you receive detailed and valuable insights into how your target audience experiences your new service or product. You gain insights into the nuances of how your concept is perceived: whether your concept generates brand recognition, consumers&#8217; purchase intent, and discover whether\/what improvements are needed to increase the purchase intent. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:260}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">You will get answers to the following questions, among others:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:260}\">\u00a0<\/span><\/p><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"24\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">How does the target audience experience your new concept?<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"24\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Is the concept attractive enough?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:260}\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"24\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">What does your target audience consider when choosing your brand?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:260}\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"24\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">What are the strengths and weaknesses?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:260}\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"24\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">What improvements can increase purchase intent?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:260}\">\u00a0<\/span><\/li><\/ul><h2>The dashboard features of our Research Platform\u00a0<\/h2><p><span data-contrast=\"auto\">As mentioned, you have full control over the entire process of the concept test via our user-friendly Research Platform and interactive dashboard. The dashboard has the following features:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:260}\">\u00a0<\/span><\/p><p><b><span data-contrast=\"auto\">Overview<\/span><\/b><\/p><p><span data-contrast=\"auto\"> An overview of the KPIs for all concepts and the benchmark.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:260}\">\u00a0<\/span><\/p><p><b><span data-contrast=\"auto\">Scorecard<\/span><\/b><\/p><p><span data-contrast=\"auto\">For each concept test, a page with an overview of the Overall Score, Appeal, Buying Intention, Recall, Relevance, Uniqueness, Believability, Brand fit, and Category fit.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:260}\">\u00a0<\/span><\/p><p><b><span data-contrast=\"auto\">Heatmap<\/span><\/b><\/p><p><span data-contrast=\"auto\"> A heatmap visualizes the strengths and weaknesses of your idea, supplemented with valuable consumer feedback.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:260}\">\u00a0<\/span><\/p><p><b><span data-contrast=\"auto\">Compare &amp; filter<\/span><\/b><\/p><p><span data-contrast=\"auto\"> This feature allows you to compare the scores of different concepts with each other.<\/span><\/p><p><b><span data-contrast=\"auto\">Custom questions<\/span><\/b><\/p><p><span data-contrast=\"auto\"> With the concept test, it is possible to ask custom questions to your target audience. This allows the standard concept test to be tailored to the specific research question.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:260}\">\u00a0<\/span><\/p><h2><span data-contrast=\"auto\">Do you also want to increase the chance of success when launching or updating your product or service?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:260}\">\u00a0<\/span><\/h2><p><span style=\"text-decoration: underline;\"><strong><a href=\"https:\/\/sprint-insights.com\/en\/demo-request\/\" target=\"_blank\" rel=\"noopener\">Request a demo<\/a><\/strong><\/span><span data-contrast=\"auto\"> and discover for yourself how simple and effective the concept test from SPRINT Insights is. Do you have any questions? <\/span><strong><span style=\"text-decoration: underline;\"><a href=\"https:\/\/sprint-insights.com\/en\/contact\/\" target=\"_blank\" rel=\"noopener\">Feel free to contact us<\/a><\/span><\/strong><span data-contrast=\"auto\">. <\/span><span data-contrast=\"auto\">We are happy to help you.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:260}\">\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-55d65b88 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"55d65b88\" data-element_type=\"section\" 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elementor-col-100 elementor-top-column elementor-element elementor-element-f066dcd\" data-id=\"f066dcd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3295d32 elementor-widget elementor-widget-deston_core_section_title\" data-id=\"3295d32\" data-element_type=\"widget\" data-widget_type=\"deston_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--left  \">\n\t<div class=\"qodef-m-image\">\n\t<\/div>\n\t<div class=\"qodef-m-text-holder\">\n\t\t\t<p class=\"qodef-m-subtitle\" >\n\t\t\tCONCEPT TEST\t<\/p>\n\t\t\t<h4 class=\"qodef-m-title\" >\n\t\t\t\t\tC\u00e9r\u00e9lia OaYeah! pancakes: From<br \/> concept card to supermarket shelves\t\t\t<\/h4>\n\t\t\t<div class=\"qodef-m-text\" style=\"margin-top: 30px\"><p>C\u00e9r\u00e9lia brought an innovation to the market: the OaYeah! fluffy American-style pancakes and large thin Dutch pancakes. The international food company not only launched a new brand, but also a completely new product \u2013 two pancake varieties made with oat milk. Before introducing this brand-new concept in four countries, C\u00e9r\u00e9lia conducted a SPRINT concept test, enabling them to quickly test the idea.<\/p><p>By conducting the concept test, C\u00e9r\u00e9lia was able to gather essential insights and feedback from potential consumers before the actual launch of the OaYeah! pancakes. This enabled C\u00e9r\u00e9lia to make decisions quickly and efficiently based on solid data.<\/p><\/div>\n\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bb2091 elementor-widget elementor-widget-deston_core_button\" data-id=\"6bb2091\" data-element_type=\"widget\" data-widget_type=\"deston_core_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<a class=\"qodef-shortcode qodef-m  qodef-button button qodef-layout--filled  qodef-html--link\" href=\"http:\/\/en\/projects\/concepttest-cerelia\/\" target=\"_blank\"  >\n\t<span class=\"qodef-m-text\">\n\t\t<span class=\"qodef-m-text--real\">Curious about the whole case study?<\/span>\n\t\t<span class=\"qodef-m-text--fake\">Curious about the whole case study?<\/span>\n\t<\/span>\n\t<span class=\"qodef-m-icon\">\n\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\"\n\t\t     width=\"10px\" height=\"10px\" viewBox=\"0 0 10 10\" enable-background=\"new 0 0 10 10\" xml:space=\"preserve\">\n\t\t\t<line fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" x1=\"6.052\" y1=\"3.933\" x2=\"0.953\" y2=\"9.031\"\/>\n\t\t\t<line fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" x1=\"2.312\" y1=\"1.241\" x2=\"9.313\" y2=\"1.241\"\/>\n\t\t\t<line fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" x1=\"8.609\" y1=\"0.501\" x2=\"8.609\" y2=\"7.5\"\/>\n\t\t<\/svg>\n\t<\/span>\n<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"qodef-m-content-right\">\n\t\t\t<div class=\"qodef-m-image\">\n\t<img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2024\/02\/Cerelia-Concept-test-2-481x685.png\" alt=\"Concept test SPRINT cerelia\" width=\"481\" height=\"685\" data-ratio=\"0.7021897810219\" \/><\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"qodef-background-image-left\">\n\t\t<img decoding=\"async\" width=\"800\" height=\"553\" src=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2021\/07\/main-home-img-3.png\" class=\"attachment-full size-full\" alt=\"L\" srcset=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2021\/07\/main-home-img-3.png 800w, https:\/\/sprint-insights.com\/wp-content\/uploads\/2021\/07\/main-home-img-3-300x207.png 300w, https:\/\/sprint-insights.com\/wp-content\/uploads\/2021\/07\/main-home-img-3-768x531.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t<\/div>\n\n\t<div class=\"qodef-background-image-right\">\n\t\t<img decoding=\"async\" width=\"800\" height=\"553\" src=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2021\/07\/main-home-img-3.png\" class=\"attachment-full size-full\" alt=\"L\" srcset=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2021\/07\/main-home-img-3.png 800w, https:\/\/sprint-insights.com\/wp-content\/uploads\/2021\/07\/main-home-img-3-300x207.png 300w, https:\/\/sprint-insights.com\/wp-content\/uploads\/2021\/07\/main-home-img-3-768x531.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>INNOVATION RESEARCH Concept Test Test the potential of your idea quickly and easily The concept test from SPRINT Insights is the way to discover if your idea, product, or service has a chance of success. We offer you the opportunity to test the potential of your concepts quickly and easily. You will receive a clear overview of how your product\/service scores on the key KPIs [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":14457,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-15795","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Concept test \u2013 test the potential of your idea - SPRINT Agile Research Platform<\/title>\n<meta name=\"description\" content=\"Concept test: quickly and easily discover the potential of your new product or service in our user-friendly Research Platform.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Concept test \u2013 test the potential of your idea - 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