{"id":17716,"date":"2022-12-13T08:17:46","date_gmt":"2022-12-13T08:17:46","guid":{"rendered":"https:\/\/sprint-insights.com\/?page_id=17716"},"modified":"2024-02-12T15:51:00","modified_gmt":"2024-02-12T15:51:00","slug":"video-ad-test-engie","status":"publish","type":"page","link":"https:\/\/sprint-insights.com\/en\/projects\/video-ad-test-engie\/","title":{"rendered":"Video ad test ENGIE"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"17716\" class=\"elementor elementor-17716 elementor-17715\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7932bb53 qodef-elementor-content-grid elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7932bb53\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1c938111\" data-id=\"1c938111\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2fabe2b7 elementor-widget__width-initial elementor-widget elementor-widget-deston_core_section_title\" data-id=\"2fabe2b7\" data-element_type=\"widget\" data-widget_type=\"deston_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--left  \">\n\t<div class=\"qodef-m-image\">\n\t<\/div>\n\t<div class=\"qodef-m-text-holder\">\n\t\t\t<p class=\"qodef-m-subtitle\" >\n\t\t\tVIDEO AD TEST\t<\/p>\n\t\t\t<h1 class=\"qodef-m-title\" >\n\t\t\t\t\tWith the Video Ad test, ENGIE can inform its customers more clearly about fluctuations in energy prices\t\t\t<\/h1>\n\t\t\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a14953d elementor-widget elementor-widget-text-editor\" data-id=\"a14953d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 15-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<div class=\"content-block--heading__date-and-expertise\"><p><strong>Energy prices are fluctuating wildly. So ENGIE wants to explain to its customers in Belgium in a transparent manner how their bills are calculated. The energy supplier came up with the idea of creating a video explainer to do this. But does this video get the message across clearly? The Video Ad test gave the right insights.<\/strong><\/p><p>The energy market is a challenging forum at the moment due to the sky-high prices. So ENGIE would really like to provide its customers with information that is both clear and transparent. After all, what do fluctuating prices mean for the customer? How are bills calculated? Does the bill include the advance payment or not? And is it wise for the customer to raise the advance payment independently, or is that unnecessary?<\/p><h2>Does the video explainer get the message across clearly?<\/h2><p>To help its customers find their way through the masses of information in the complex energy market, ENGIE developed a video explainer. Naturally, it was important to discover whether the video got ENGIE&#8217;s message across clearly. SPRINT was already set to go when we got the enquiry for a Video Ad test and studied what the public thought of the video<\/p><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1de688f0 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"1de688f0\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7ef091b4\" data-id=\"7ef091b4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a2fdc9c elementor-widget elementor-widget-testimonial\" data-id=\"3a2fdc9c\" data-element_type=\"widget\" data-widget_type=\"testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 15-04-2024 *\/\n.elementor-testimonial-wrapper{overflow:hidden;text-align:center}.elementor-testimonial-wrapper .elementor-testimonial-content{font-size:1.3em;margin-bottom:20px}.elementor-testimonial-wrapper .elementor-testimonial-name{line-height:1.5;display:block}.elementor-testimonial-wrapper .elementor-testimonial-job{font-size:.85em;display:block}.elementor-testimonial-wrapper .elementor-testimonial-meta{width:100%;line-height:1}.elementor-testimonial-wrapper .elementor-testimonial-meta-inner{display:inline-block}.elementor-testimonial-wrapper .elementor-testimonial-meta .elementor-testimonial-details,.elementor-testimonial-wrapper .elementor-testimonial-meta .elementor-testimonial-image{display:table-cell;vertical-align:middle}.elementor-testimonial-wrapper .elementor-testimonial-meta .elementor-testimonial-image img{width:60px;height:60px;border-radius:50%;-o-object-fit:cover;object-fit:cover;max-width:none}.elementor-testimonial-wrapper .elementor-testimonial-meta.elementor-testimonial-image-position-aside .elementor-testimonial-image{padding-inline-end:15px}.elementor-testimonial-wrapper .elementor-testimonial-meta.elementor-testimonial-image-position-aside .elementor-testimonial-details{text-align:start}.elementor-testimonial-wrapper .elementor-testimonial-meta.elementor-testimonial-image-position-top .elementor-testimonial-details,.elementor-testimonial-wrapper .elementor-testimonial-meta.elementor-testimonial-image-position-top .elementor-testimonial-image{display:block}.elementor-testimonial-wrapper .elementor-testimonial-meta.elementor-testimonial-image-position-top .elementor-testimonial-image{margin-bottom:20px}<\/style>\t\t<div class=\"elementor-testimonial-wrapper\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-content\">\"Thanks to the rapid test, we were confident that we could share the video through our website with a very short turnaround time. The test revealed a number of small, but essential adjustments, such as the structure of information in the video and the addition of a few concrete examples. We also took on board some smaller incidental points for improvement that we can expand on in future communications.\"<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-testimonial-meta\">\n\t\t\t\t<div class=\"elementor-testimonial-meta-inner\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-name\">Jessica Hellings<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-job\">Manager Customer & Competitive Insights ENGIE<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-de42ada qodef-elementor-content-grid elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"de42ada\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3add098\" data-id=\"3add098\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0c0e715 elementor-widget elementor-widget-text-editor\" data-id=\"0c0e715\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"content-block\"><div class=\"container\"><div class=\"content-block--text\"><h2>Video Ad test gives right insights<\/h2><p>At SPRINT, we use a standard questionnaire that we shared with the ENGIE target group. And, where necessary, we added extra questions. Which questions did we ask? Questions such as:<\/p><p>How clear did you find this video? And can you explain why you think that?<br \/>What do you think ENGIE is trying to tell you with this video?<br \/>Does this video inspire you to take further action?<\/p><h2>What did ENGIE learn from this study?<\/h2><p>The participants watched the video and completed the questionnaire. SPRINT analysed their answers and, as a result, ENGIE was able to read all the results in a convenient manner. We also compared these results with those of the benchmark. In that way, ENGIE was able to discover straight away how well its video scored compared with communication messages of other energy suppliers, its competitors.<\/p><p>ENGIE obtained all the results within 24 hours and was aware of whether the video explainer had got its message across properly, or which parts of the video it could better make changes to.<\/p><h2>Do you wonder whether your video explainer or other communication message is clear to your customers? Then get a rapid indication via a Video Ad<strong> test<\/strong>.<\/h2><\/div><\/div><\/div><div class=\"content-block\"><div class=\"container\"><div class=\"content-block--text\">\u00a0<\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-34b03ffb elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"34b03ffb\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-55122b86\" data-id=\"55122b86\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-228f9c00 elementor-widget elementor-widget-deston_core_call_to_action\" data-id=\"228f9c00\" data-element_type=\"widget\" data-widget_type=\"deston_core_call_to_action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-call-to-action qodef-layout--standard qodef-style--centered\">\n\t<div class=\"qodef-m-inner\">\n\t\t\t<div class=\"qodef-m-content\"><h3>Interested in our Video Ad Test?<\/h3><\/div>\n\t\t\t<div class=\"qodef-m-button\">\n\t\t<a class=\"qodef-shortcode qodef-m  qodef-button button qodef-layout--filled  qodef-html--link\" href=\"\/en\/demo-request\/\" target=\"_self\"  >\t<span class=\"qodef-m-text\">\t\t<span class=\"qodef-m-text--real\">Request a demo<\/span>\t\t<span class=\"qodef-m-text--fake\">Request a demo<\/span>\t<\/span>\t<span class=\"qodef-m-icon\">\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\"\t\t     width=\"10px\" height=\"10px\" viewBox=\"0 0 10 10\" enable-background=\"new 0 0 10 10\" xml:space=\"preserve\">\t\t\t<line fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" x1=\"6.052\" y1=\"3.933\" x2=\"0.953\" y2=\"9.031\"\/>\t\t\t<line fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" x1=\"2.312\" y1=\"1.241\" x2=\"9.313\" y2=\"1.241\"\/>\t\t\t<line fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" x1=\"8.609\" y1=\"0.501\" x2=\"8.609\" y2=\"7.5\"\/>\t\t<\/svg>\t<\/span><\/a>\t<\/div>\n\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9d2e2c2 elementor-section-full_width qodef-elementor-content-grid elementor-section-height-default elementor-section-height-default\" data-id=\"9d2e2c2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d344cba\" data-id=\"d344cba\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e6ea1d5 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"e6ea1d5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 15-04-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h4 class=\"elementor-heading-title elementor-size-default\">View other cases<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4ae6f4a8 elementor-section-full_width qodef-elementor-content-grid elementor-section-height-default elementor-section-height-default\" data-id=\"4ae6f4a8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7133e622\" data-id=\"7133e622\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ed7baaa elementor-widget elementor-widget-deston_core_single_image\" data-id=\"5ed7baaa\" data-element_type=\"widget\" data-widget_type=\"deston_core_single_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-single-image qodef-layout--default    \">\n\t\n<div class=\"qodef-m-image\"  ><\/div>\n\n\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/06\/Grolsch-1-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/06\/Grolsch-1-150x150.png 150w, https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/06\/Grolsch-1.png 250w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41bd4742 elementor-widget elementor-widget-deston_core_section_title\" data-id=\"41bd4742\" data-element_type=\"widget\" data-widget_type=\"deston_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--left  \">\n\t<div class=\"qodef-m-image\">\n\t<\/div>\n\t<div class=\"qodef-m-text-holder\">\n\t\t\t\t\t<h5 class=\"qodef-m-title\" >\n\t\t\t\t\t<a itemprop=\"url\" href=\"\/en\/projects\/grolsch\" target=\"\">\n\t\t\t\t\tPrice sensitivity meter\t\t\t\t\t<\/a>\n\t\t\t<\/h5>\n\t\t\t<div class=\"qodef-m-text\" style=\"margin-top: -10px\"><p>What is the ideal price for Grolsch Herfstbier 0.0%?<\/p><\/div>\n\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-2b205df\" data-id=\"2b205df\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4028cd96 elementor-widget elementor-widget-deston_core_single_image\" data-id=\"4028cd96\" data-element_type=\"widget\" data-widget_type=\"deston_core_single_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-single-image qodef-layout--default    \">\n\t\n<div class=\"qodef-m-image\"  ><\/div>\n\n\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/06\/Bolletje-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/06\/Bolletje-150x150.png 150w, https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/06\/Bolletje.png 250w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cb0a4a1 elementor-widget elementor-widget-deston_core_section_title\" data-id=\"2cb0a4a1\" data-element_type=\"widget\" data-widget_type=\"deston_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--left  \">\n\t<div class=\"qodef-m-image\">\n\t<\/div>\n\t<div class=\"qodef-m-text-holder\">\n\t\t\t\t\t<h5 class=\"qodef-m-title\" >\n\t\t\t\t\t<a itemprop=\"url\" href=\"\/en\/projects\/bolletje\" target=\"\">\n\t\t\t\t\tPackaging test\t\t\t\t\t<\/a>\n\t\t\t<\/h5>\n\t\t\t<div class=\"qodef-m-text\" style=\"margin-top: -10px\"><p>Which elements of its packaging would Bolletje be wise to retain?<\/p><\/div>\n\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4d6bf437\" data-id=\"4d6bf437\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4fdfea0 elementor-widget elementor-widget-deston_core_single_image\" data-id=\"4fdfea0\" data-element_type=\"widget\" data-widget_type=\"deston_core_single_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-single-image qodef-layout--default    \">\n\t\n<div class=\"qodef-m-image\"  ><\/div>\n\n\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2023\/11\/Cerelia-Logo-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2023\/11\/Cerelia-Logo-150x150.png 150w, https:\/\/sprint-insights.com\/wp-content\/uploads\/2023\/11\/Cerelia-Logo.png 250w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3597587 elementor-widget elementor-widget-deston_core_section_title\" data-id=\"3597587\" data-element_type=\"widget\" data-widget_type=\"deston_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--left  \">\n\t<div class=\"qodef-m-image\">\n\t<\/div>\n\t<div class=\"qodef-m-text-holder\">\n\t\t\t\t\t<h5 class=\"qodef-m-title\" >\n\t\t\t\t\t<a itemprop=\"url\" href=\"\/en\/projects\/concepttest-cerelia\/\" target=\"\">\n\t\t\t\t\tConcept test\t\t\t\t\t<\/a>\n\t\t\t<\/h5>\n\t\t\t<div class=\"qodef-m-text\" style=\"margin-top: -10px\"><p>Quickly test the idea of a brand new concept.<\/p><\/div>\n\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>VIDEO AD TEST With the Video Ad test, ENGIE can inform its customers more clearly about fluctuations in energy prices Energy prices are fluctuating wildly. So ENGIE wants to explain to its customers in Belgium in a transparent manner how their bills are calculated. The energy supplier came up with the idea of creating a video explainer to do this. But does this video get [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":14614,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-17716","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Video ad test ENGIE - SPRINT Agile Research Platform<\/title>\n<meta name=\"description\" content=\"The energy supplier came up with the idea of creating a video explainer to do this. But does this video get the message across clearly? The Video Ad test gave the right insights.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Video ad test ENGIE - SPRINT Agile Research Platform\" \/>\n<meta property=\"og:description\" content=\"The energy supplier came up with the idea of creating a video explainer to do this. But does this video get the message across clearly? The Video Ad test gave the right insights.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sprint-insights.com\/en\/projects\/video-ad-test-engie\/\" \/>\n<meta property=\"og:site_name\" content=\"SPRINT Agile Research Platform\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-12T15:51:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/12\/Engie-logo-250-x-250.png\" \/>\n\t<meta property=\"og:image:width\" content=\"250\" \/>\n\t<meta property=\"og:image:height\" content=\"250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2023\/01\/ENGIE-Grijs.png\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sprint-insights.com\\\/en\\\/projects\\\/video-ad-test-engie\\\/\",\"url\":\"https:\\\/\\\/sprint-insights.com\\\/en\\\/projects\\\/video-ad-test-engie\\\/\",\"name\":\"Video ad test ENGIE - SPRINT Agile Research Platform\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sprint-insights.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sprint-insights.com\\\/en\\\/projects\\\/video-ad-test-engie\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sprint-insights.com\\\/en\\\/projects\\\/video-ad-test-engie\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sprint-insights.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/Grolsch-1-150x150.png\",\"datePublished\":\"2022-12-13T08:17:46+00:00\",\"dateModified\":\"2024-02-12T15:51:00+00:00\",\"description\":\"The energy supplier came up with the idea of creating a video explainer to do this. But does this video get the message across clearly? The Video Ad test gave the right insights.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sprint-insights.com\\\/en\\\/projects\\\/video-ad-test-engie\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sprint-insights.com\\\/en\\\/projects\\\/video-ad-test-engie\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/sprint-insights.com\\\/en\\\/projects\\\/video-ad-test-engie\\\/#primaryimage\",\"url\":\"https:\\\/\\\/sprint-insights.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/Grolsch-1-150x150.png\",\"contentUrl\":\"https:\\\/\\\/sprint-insights.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/Grolsch-1-150x150.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sprint-insights.com\\\/en\\\/projects\\\/video-ad-test-engie\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sprint-insights.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Projects\",\"item\":\"https:\\\/\\\/sprint-insights.com\\\/en\\\/projects\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Video ad test ENGIE\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sprint-insights.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/sprint-insights.com\\\/en\\\/\",\"name\":\"SPRINT Agile Research Platform\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/sprint-insights.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Video ad test ENGIE - SPRINT Agile Research Platform","description":"The energy supplier came up with the idea of creating a video explainer to do this. But does this video get the message across clearly? The Video Ad test gave the right insights.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Video ad test ENGIE - SPRINT Agile Research Platform","og_description":"The energy supplier came up with the idea of creating a video explainer to do this. But does this video get the message across clearly? The Video Ad test gave the right insights.","og_url":"https:\/\/sprint-insights.com\/en\/projects\/video-ad-test-engie\/","og_site_name":"SPRINT Agile Research Platform","article_modified_time":"2024-02-12T15:51:00+00:00","og_image":[{"width":250,"height":250,"url":"https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/12\/Engie-logo-250-x-250.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_image":"https:\/\/sprint-insights.com\/wp-content\/uploads\/2023\/01\/ENGIE-Grijs.png","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/sprint-insights.com\/en\/projects\/video-ad-test-engie\/","url":"https:\/\/sprint-insights.com\/en\/projects\/video-ad-test-engie\/","name":"Video ad test ENGIE - SPRINT Agile Research Platform","isPartOf":{"@id":"https:\/\/sprint-insights.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sprint-insights.com\/en\/projects\/video-ad-test-engie\/#primaryimage"},"image":{"@id":"https:\/\/sprint-insights.com\/en\/projects\/video-ad-test-engie\/#primaryimage"},"thumbnailUrl":"https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/06\/Grolsch-1-150x150.png","datePublished":"2022-12-13T08:17:46+00:00","dateModified":"2024-02-12T15:51:00+00:00","description":"The energy supplier came up with the idea of creating a video explainer to do this. But does this video get the message across clearly? The Video Ad test gave the right insights.","breadcrumb":{"@id":"https:\/\/sprint-insights.com\/en\/projects\/video-ad-test-engie\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sprint-insights.com\/en\/projects\/video-ad-test-engie\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sprint-insights.com\/en\/projects\/video-ad-test-engie\/#primaryimage","url":"https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/06\/Grolsch-1-150x150.png","contentUrl":"https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/06\/Grolsch-1-150x150.png"},{"@type":"BreadcrumbList","@id":"https:\/\/sprint-insights.com\/en\/projects\/video-ad-test-engie\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sprint-insights.com\/en\/"},{"@type":"ListItem","position":2,"name":"Projects","item":"https:\/\/sprint-insights.com\/en\/projects\/"},{"@type":"ListItem","position":3,"name":"Video ad test ENGIE"}]},{"@type":"WebSite","@id":"https:\/\/sprint-insights.com\/en\/#website","url":"https:\/\/sprint-insights.com\/en\/","name":"SPRINT Agile Research Platform","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sprint-insights.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/sprint-insights.com\/en\/wp-json\/wp\/v2\/pages\/17716","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sprint-insights.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sprint-insights.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sprint-insights.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sprint-insights.com\/en\/wp-json\/wp\/v2\/comments?post=17716"}],"version-history":[{"count":58,"href":"https:\/\/sprint-insights.com\/en\/wp-json\/wp\/v2\/pages\/17716\/revisions"}],"predecessor-version":[{"id":23248,"href":"https:\/\/sprint-insights.com\/en\/wp-json\/wp\/v2\/pages\/17716\/revisions\/23248"}],"up":[{"embeddable":true,"href":"https:\/\/sprint-insights.com\/en\/wp-json\/wp\/v2\/pages\/14614"}],"wp:attachment":[{"href":"https:\/\/sprint-insights.com\/en\/wp-json\/wp\/v2\/media?parent=17716"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}