{"id":17895,"date":"2022-12-27T15:56:02","date_gmt":"2022-12-27T15:56:02","guid":{"rendered":"https:\/\/sprint-insights.com\/?page_id=17895"},"modified":"2024-02-16T09:57:03","modified_gmt":"2024-02-16T09:57:03","slug":"agile-brandtracker-azerion","status":"publish","type":"page","link":"https:\/\/sprint-insights.com\/en\/projects\/agile-brandtracker-azerion\/","title":{"rendered":"Agile Brandtracking Azerion"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"17895\" class=\"elementor elementor-17895 elementor-17894\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7932bb53 qodef-elementor-content-grid elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7932bb53\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1c938111\" data-id=\"1c938111\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2fabe2b7 elementor-widget__width-initial elementor-widget elementor-widget-deston_core_section_title\" data-id=\"2fabe2b7\" data-element_type=\"widget\" data-widget_type=\"deston_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--left  \">\n\t<div class=\"qodef-m-image\">\n\t<\/div>\n\t<div class=\"qodef-m-text-holder\">\n\t\t\t<p class=\"qodef-m-subtitle\" >\n\t\t\tAGILE BRAND TRACKER\t<\/p>\n\t\t\t<h1 class=\"qodef-m-title\" >\n\t\t\t\t\t How well-known is Azerion\u2019s Governor of Poker in Germany and France?\t\t\t<\/h1>\n\t\t\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a14953d elementor-widget elementor-widget-text-editor\" data-id=\"a14953d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 15-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p class=\"content-block--heading__date-and-expertise\"><strong>Azerion wishes to run a campaign in Germany and France for its game Governor of Poker 3. But just how well is this game already known in these countries? And what is the best approach for the game developer to quickly boost the game awareness? SPRINT looked into these questions and implemented an Agile Brand Tracker, within just a few days.<\/strong><\/p><p class=\"content-block--heading__date-and-expertise\">Any business wanting to know whether a campaign will contribute to the growth of its brand first needs to have a clear picture of the starting point. A baseline measurement that can be compared with a new measurement, once the campaign has run its course. To determine that baseline, Azerion deployed SPRINT\u2019s\u00a0Agile Brand Tracker.<\/p><h2 class=\"content-block--heading__date-and-expertise\">Measuring brand awareness<\/h2><p class=\"content-block--heading__date-and-expertise\">It goes without saying that the key to measuring brand awareness is to approach the right target group. The target group for this survey for Azerion consisted of men aged 18 years and older in Germany and France, who may be interested in participating in gaming or lotteries. We presented these survey participants with a list of questions including:<\/p><ul><li class=\"content-block--heading__date-and-expertise\">Which brands do you know within this market category?<\/li><li class=\"content-block--heading__date-and-expertise\">Where did you hear about this brand?<\/li><li class=\"content-block--heading__date-and-expertise\">What associations do you have with the brand?<\/li><li class=\"content-block--heading__date-and-expertise\">Which is your preferred brand?<\/li><\/ul><h2 class=\"content-block--heading__date-and-expertise\">Agile Brand Tracker<\/h2><p class=\"content-block--heading__date-and-expertise\">The Agile Brand Tracker is a tool developed in-house by SPRINT. So what exactly is the Agile Brand Tracker? The tracker consists of an online questionnaire that we are able to present to the specified target group for any brand, in more than 100 countries. Using the tool we can investigate the awareness and likeability of the brand, in its own category (as compared with the competition). The questionnaire also examines how people become aware of the brand (brand associations) and whether they would consider purchasing a product\u00a0 from this brand and if yes, why and if not, why not (consideration and preference).<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-27602b85 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"27602b85\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-11d6f9b\" data-id=\"11d6f9b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61dbe7b elementor-widget elementor-widget-testimonial\" data-id=\"61dbe7b\" data-element_type=\"widget\" data-widget_type=\"testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 15-04-2024 *\/\n.elementor-testimonial-wrapper{overflow:hidden;text-align:center}.elementor-testimonial-wrapper .elementor-testimonial-content{font-size:1.3em;margin-bottom:20px}.elementor-testimonial-wrapper .elementor-testimonial-name{line-height:1.5;display:block}.elementor-testimonial-wrapper .elementor-testimonial-job{font-size:.85em;display:block}.elementor-testimonial-wrapper .elementor-testimonial-meta{width:100%;line-height:1}.elementor-testimonial-wrapper .elementor-testimonial-meta-inner{display:inline-block}.elementor-testimonial-wrapper .elementor-testimonial-meta .elementor-testimonial-details,.elementor-testimonial-wrapper .elementor-testimonial-meta .elementor-testimonial-image{display:table-cell;vertical-align:middle}.elementor-testimonial-wrapper .elementor-testimonial-meta .elementor-testimonial-image img{width:60px;height:60px;border-radius:50%;-o-object-fit:cover;object-fit:cover;max-width:none}.elementor-testimonial-wrapper .elementor-testimonial-meta.elementor-testimonial-image-position-aside .elementor-testimonial-image{padding-inline-end:15px}.elementor-testimonial-wrapper .elementor-testimonial-meta.elementor-testimonial-image-position-aside .elementor-testimonial-details{text-align:start}.elementor-testimonial-wrapper .elementor-testimonial-meta.elementor-testimonial-image-position-top .elementor-testimonial-details,.elementor-testimonial-wrapper .elementor-testimonial-meta.elementor-testimonial-image-position-top .elementor-testimonial-image{display:block}.elementor-testimonial-wrapper .elementor-testimonial-meta.elementor-testimonial-image-position-top .elementor-testimonial-image{margin-bottom:20px}<\/style>\t\t<div class=\"elementor-testimonial-wrapper\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-content\">\"Every marketer works hard to manage the results of branding activities. By first carrying out a baseline measurement, followed a second measuring moment after the flight, the Agile Brand Tracker delivers an insight into the results and the development process. The fact that only a few days passed between the compilation of the questionnaire and identification of the target group and the delivery of the validated results, was extremely favourable!\"<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-testimonial-meta\">\n\t\t\t\t<div class=\"elementor-testimonial-meta-inner\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-name\">Wieger Sturm<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-job\">Brand Manager Azerion<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b5c1155 qodef-elementor-content-grid elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b5c1155\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89bfb14\" data-id=\"89bfb14\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8e08189 elementor-widget elementor-widget-text-editor\" data-id=\"8e08189\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>What was the outcome for Azerion of the awareness measurement?<\/h2><p>We quickly received the survey results. Azerion was then able to immediately read the answers on an attractively designed online dashboard. The outcome gave the game developer an excellent starting point for its campaigns in Germany and France. The brand now knows where there is clear growth potential and is able to focus its communication efforts in those areas.<\/p><p>Once the campaigns had been launched, and had achieved considerable outreach, SPRINT deployed its Brand Tracker on behalf of Azerion, on a second occasion. By comparing the results of this second measurement with the baseline measurement, it was quickly possible to determine whether the communication efforts had influenced the awareness of the game.<\/p><h2>Is it high time for you to measure the awareness level of your brand, or are you interested in more information about the Brand Tracker? Read all about it <a href=\"https:\/\/sprint-insights.com\/en\/solutions\/brand\/agile-brandtracking\/\">here<\/a>.<\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3db02b98 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"3db02b98\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-76f558e6\" data-id=\"76f558e6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21327fc9 elementor-widget elementor-widget-deston_core_call_to_action\" data-id=\"21327fc9\" data-element_type=\"widget\" data-widget_type=\"deston_core_call_to_action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-call-to-action qodef-layout--standard qodef-style--centered\">\n\t<div class=\"qodef-m-inner\">\n\t\t\t<div class=\"qodef-m-content\"><h3>Interested in our Brand Tracker?<\/h3><\/div>\n\t\t\t<div class=\"qodef-m-button\">\n\t\t<a class=\"qodef-shortcode qodef-m  qodef-button button qodef-layout--filled  qodef-html--link\" href=\"\/en\/demo-request\/\" target=\"_blank\"  >\t<span class=\"qodef-m-text\">\t\t<span class=\"qodef-m-text--real\">Request a demo<\/span>\t\t<span class=\"qodef-m-text--fake\">Request a demo<\/span>\t<\/span>\t<span class=\"qodef-m-icon\">\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\"\t\t     width=\"10px\" height=\"10px\" viewBox=\"0 0 10 10\" enable-background=\"new 0 0 10 10\" xml:space=\"preserve\">\t\t\t<line fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" x1=\"6.052\" y1=\"3.933\" x2=\"0.953\" y2=\"9.031\"\/>\t\t\t<line fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" x1=\"2.312\" y1=\"1.241\" x2=\"9.313\" y2=\"1.241\"\/>\t\t\t<line fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" x1=\"8.609\" y1=\"0.501\" x2=\"8.609\" y2=\"7.5\"\/>\t\t<\/svg>\t<\/span><\/a>\t<\/div>\n\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9d2e2c2 elementor-section-full_width qodef-elementor-content-grid elementor-section-height-default elementor-section-height-default\" data-id=\"9d2e2c2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d344cba\" data-id=\"d344cba\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e6ea1d5 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"e6ea1d5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 15-04-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h4 class=\"elementor-heading-title elementor-size-default\">View other projects<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e8d1598 elementor-section-full_width qodef-elementor-content-grid elementor-section-height-default elementor-section-height-default\" data-id=\"4e8d1598\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-465bef2b\" data-id=\"465bef2b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d9def9 elementor-widget elementor-widget-deston_core_single_image\" data-id=\"5d9def9\" data-element_type=\"widget\" data-widget_type=\"deston_core_single_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-single-image qodef-layout--default    \">\n\t\n<div class=\"qodef-m-image\"  ><\/div>\n\n\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2023\/09\/Stoov-1-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Stoov brand tracker research\" srcset=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2023\/09\/Stoov-1-150x150.png 150w, https:\/\/sprint-insights.com\/wp-content\/uploads\/2023\/09\/Stoov-1.png 250w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1017ea74 elementor-widget elementor-widget-deston_core_section_title\" data-id=\"1017ea74\" data-element_type=\"widget\" data-widget_type=\"deston_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--left  \">\n\t<div class=\"qodef-m-image\">\n\t<\/div>\n\t<div class=\"qodef-m-text-holder\">\n\t\t\t\t\t<h5 class=\"qodef-m-title\" >\n\t\t\t\t\t<a itemprop=\"url\" href=\"\/en\/projects\/stoov\" target=\"\">\n\t\t\t\t\tBrand tracker\t\t\t\t\t<\/a>\n\t\t\t<\/h5>\n\t\t\t<div class=\"qodef-m-text\" style=\"margin-top: -10px\"><p>Valuable output to monitor the brand\u2019s tremendous growth of Stoov.<\/p><\/div>\n\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6631fb35\" data-id=\"6631fb35\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-26a1dad8 elementor-widget elementor-widget-deston_core_single_image\" data-id=\"26a1dad8\" data-element_type=\"widget\" data-widget_type=\"deston_core_single_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-single-image qodef-layout--default    \">\n\t\n<div class=\"qodef-m-image\"  ><\/div>\n\n\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/06\/Bolletje-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/06\/Bolletje-150x150.png 150w, https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/06\/Bolletje.png 250w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b4ae73b elementor-widget elementor-widget-deston_core_section_title\" data-id=\"2b4ae73b\" data-element_type=\"widget\" data-widget_type=\"deston_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--left  \">\n\t<div class=\"qodef-m-image\">\n\t<\/div>\n\t<div class=\"qodef-m-text-holder\">\n\t\t\t\t\t<h5 class=\"qodef-m-title\" >\n\t\t\t\t\t<a itemprop=\"url\" href=\"\/en\/projects\/bolletje\" target=\"\">\n\t\t\t\t\tPackaging test\t\t\t\t\t<\/a>\n\t\t\t<\/h5>\n\t\t\t<div class=\"qodef-m-text\" style=\"margin-top: -10px\"><p>Which elements of its packaging would Bolletje be wise to retain?<\/p><\/div>\n\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-48ad1655\" data-id=\"48ad1655\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-53d91ac elementor-widget elementor-widget-deston_core_single_image\" data-id=\"53d91ac\" data-element_type=\"widget\" data-widget_type=\"deston_core_single_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-single-image qodef-layout--default    \">\n\t\n<div class=\"qodef-m-image\"  ><\/div>\n\n\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2023\/02\/Mediamarkt-grijs-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2023\/02\/Mediamarkt-grijs-150x150.png 150w, https:\/\/sprint-insights.com\/wp-content\/uploads\/2023\/02\/Mediamarkt-grijs.png 250w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11aeaa8a elementor-widget elementor-widget-deston_core_section_title\" data-id=\"11aeaa8a\" data-element_type=\"widget\" data-widget_type=\"deston_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--left  \">\n\t<div class=\"qodef-m-image\">\n\t<\/div>\n\t<div class=\"qodef-m-text-holder\">\n\t\t\t\t\t<h5 class=\"qodef-m-title\" >\n\t\t\t\t\t<a itemprop=\"url\" href=\"\/en\/projects\/mediamarkt-black-friday-ad-test\/\" target=\"\">\n\t\t\t\t\tDigital Ad Test\t\t\t\t\t<\/a>\n\t\t\t<\/h5>\n\t\t\t<div class=\"qodef-m-text\" style=\"margin-top: -10px\"><p>What makes the perfect digital ad for Black Friday?<\/p><\/div>\n\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>AGILE BRAND TRACKER How well-known is Azerion\u2019s Governor of Poker in Germany and France? Azerion wishes to run a campaign in Germany and France for its game Governor of Poker 3. But just how well is this game already known in these countries? And what is the best approach for the game developer to quickly boost the game awareness? SPRINT looked into these questions and [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":19517,"parent":14614,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-17895","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Agile Brandtracking Azerion - SPRINT Agile Research Platform<\/title>\n<meta name=\"description\" content=\"Azerion uses the Agile Brand Tracker to discover whether its marketing campaigns are impacting brand awareness in different countries.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Agile Brandtracking Azerion - SPRINT Agile Research Platform\" \/>\n<meta property=\"og:description\" content=\"Azerion uses the Agile Brand Tracker to discover whether its marketing campaigns are impacting brand awareness in different countries.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sprint-insights.com\/en\/projects\/agile-brandtracker-azerion\/\" \/>\n<meta property=\"og:site_name\" content=\"SPRINT Agile Research Platform\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-16T09:57:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2023\/01\/2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"250\" \/>\n\t<meta property=\"og:image:height\" content=\"250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2023\/01\/2.png\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sprint-insights.com\\\/en\\\/projects\\\/agile-brandtracker-azerion\\\/\",\"url\":\"https:\\\/\\\/sprint-insights.com\\\/en\\\/projects\\\/agile-brandtracker-azerion\\\/\",\"name\":\"Agile Brandtracking Azerion - SPRINT Agile Research Platform\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sprint-insights.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sprint-insights.com\\\/en\\\/projects\\\/agile-brandtracker-azerion\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sprint-insights.com\\\/en\\\/projects\\\/agile-brandtracker-azerion\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sprint-insights.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/logo-sprint-seo.png\",\"datePublished\":\"2022-12-27T15:56:02+00:00\",\"dateModified\":\"2024-02-16T09:57:03+00:00\",\"description\":\"Azerion uses the Agile Brand Tracker to discover whether its marketing campaigns are impacting brand awareness in different countries.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sprint-insights.com\\\/en\\\/projects\\\/agile-brandtracker-azerion\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sprint-insights.com\\\/en\\\/projects\\\/agile-brandtracker-azerion\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/sprint-insights.com\\\/en\\\/projects\\\/agile-brandtracker-azerion\\\/#primaryimage\",\"url\":\"https:\\\/\\\/sprint-insights.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/logo-sprint-seo.png\",\"contentUrl\":\"https:\\\/\\\/sprint-insights.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/logo-sprint-seo.png\",\"width\":200,\"height\":200},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sprint-insights.com\\\/en\\\/projects\\\/agile-brandtracker-azerion\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sprint-insights.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Projects\",\"item\":\"https:\\\/\\\/sprint-insights.com\\\/en\\\/projects\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Agile Brandtracking Azerion\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sprint-insights.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/sprint-insights.com\\\/en\\\/\",\"name\":\"SPRINT Agile Research Platform\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/sprint-insights.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Agile Brandtracking Azerion - SPRINT Agile Research Platform","description":"Azerion uses the Agile Brand Tracker to discover whether its marketing campaigns are impacting brand awareness in different countries.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Agile Brandtracking Azerion - SPRINT Agile Research Platform","og_description":"Azerion uses the Agile Brand Tracker to discover whether its marketing campaigns are impacting brand awareness in different countries.","og_url":"https:\/\/sprint-insights.com\/en\/projects\/agile-brandtracker-azerion\/","og_site_name":"SPRINT Agile Research Platform","article_modified_time":"2024-02-16T09:57:03+00:00","og_image":[{"width":250,"height":250,"url":"https:\/\/sprint-insights.com\/wp-content\/uploads\/2023\/01\/2.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_image":"https:\/\/sprint-insights.com\/wp-content\/uploads\/2023\/01\/2.png","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/sprint-insights.com\/en\/projects\/agile-brandtracker-azerion\/","url":"https:\/\/sprint-insights.com\/en\/projects\/agile-brandtracker-azerion\/","name":"Agile Brandtracking Azerion - SPRINT Agile Research Platform","isPartOf":{"@id":"https:\/\/sprint-insights.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sprint-insights.com\/en\/projects\/agile-brandtracker-azerion\/#primaryimage"},"image":{"@id":"https:\/\/sprint-insights.com\/en\/projects\/agile-brandtracker-azerion\/#primaryimage"},"thumbnailUrl":"https:\/\/sprint-insights.com\/wp-content\/uploads\/2023\/09\/logo-sprint-seo.png","datePublished":"2022-12-27T15:56:02+00:00","dateModified":"2024-02-16T09:57:03+00:00","description":"Azerion uses the Agile Brand Tracker to discover whether its marketing campaigns are impacting brand awareness in different countries.","breadcrumb":{"@id":"https:\/\/sprint-insights.com\/en\/projects\/agile-brandtracker-azerion\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sprint-insights.com\/en\/projects\/agile-brandtracker-azerion\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sprint-insights.com\/en\/projects\/agile-brandtracker-azerion\/#primaryimage","url":"https:\/\/sprint-insights.com\/wp-content\/uploads\/2023\/09\/logo-sprint-seo.png","contentUrl":"https:\/\/sprint-insights.com\/wp-content\/uploads\/2023\/09\/logo-sprint-seo.png","width":200,"height":200},{"@type":"BreadcrumbList","@id":"https:\/\/sprint-insights.com\/en\/projects\/agile-brandtracker-azerion\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sprint-insights.com\/en\/"},{"@type":"ListItem","position":2,"name":"Projects","item":"https:\/\/sprint-insights.com\/en\/projects\/"},{"@type":"ListItem","position":3,"name":"Agile Brandtracking Azerion"}]},{"@type":"WebSite","@id":"https:\/\/sprint-insights.com\/en\/#website","url":"https:\/\/sprint-insights.com\/en\/","name":"SPRINT Agile Research Platform","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sprint-insights.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/sprint-insights.com\/en\/wp-json\/wp\/v2\/pages\/17895","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sprint-insights.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sprint-insights.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sprint-insights.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sprint-insights.com\/en\/wp-json\/wp\/v2\/comments?post=17895"}],"version-history":[{"count":87,"href":"https:\/\/sprint-insights.com\/en\/wp-json\/wp\/v2\/pages\/17895\/revisions"}],"predecessor-version":[{"id":23373,"href":"https:\/\/sprint-insights.com\/en\/wp-json\/wp\/v2\/pages\/17895\/revisions\/23373"}],"up":[{"embeddable":true,"href":"https:\/\/sprint-insights.com\/en\/wp-json\/wp\/v2\/pages\/14614"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sprint-insights.com\/en\/wp-json\/wp\/v2\/media\/19517"}],"wp:attachment":[{"href":"https:\/\/sprint-insights.com\/en\/wp-json\/wp\/v2\/media?parent=17895"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}