{"id":19619,"date":"2023-11-10T15:28:55","date_gmt":"2023-11-10T15:28:55","guid":{"rendered":"https:\/\/sprint-insights.com\/?page_id=19619"},"modified":"2024-02-16T10:04:55","modified_gmt":"2024-02-16T10:04:55","slug":"mediamarkt-black-friday-ad-test","status":"publish","type":"page","link":"https:\/\/sprint-insights.com\/en\/projects\/mediamarkt-black-friday-ad-test\/","title":{"rendered":"MediaMarkt Black Friday ad test"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"19619\" class=\"elementor elementor-19619 elementor-19618\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7932bb53 qodef-elementor-content-grid elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7932bb53\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1c938111\" data-id=\"1c938111\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2fabe2b7 elementor-widget__width-initial elementor-widget elementor-widget-deston_core_section_title\" data-id=\"2fabe2b7\" data-element_type=\"widget\" data-widget_type=\"deston_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--left  \">\n\t<div class=\"qodef-m-image\">\n\t<\/div>\n\t<div class=\"qodef-m-text-holder\">\n\t\t\t<p class=\"qodef-m-subtitle\" >\n\t\t\tDIGITAL AD TEST\t<\/p>\n\t\t\t<h1 class=\"qodef-m-title\" >\n\t\t\t\t\tWhat makes the perfect digital ad for Black Friday?\t\t\t<\/h1>\n\t\t\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a14953d elementor-widget elementor-widget-text-editor\" data-id=\"a14953d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 15-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>MediaMarkt knows how crucial it is to choose the right ad for a successful Black Friday campaign, especially with so many ads out there. So, they used SPRINT to test four different ads.<\/p><h2>Which ad works the best?<\/h2><p>MediaMarkt wanted to quickly and purposefully find the best ad among all the Black Friday campaigns. We used the SPRINT platform and worked with experts to test each of the four ads with groups of 100 people in the Netherlands and Belgium. The test gave us valuable insights into how people liked the designs and which parts worked the best. We even made a visual heatmap to show what parts people liked and what they didn&#8217;t.<\/p><p>The ad test looked at important things like:<\/p><ul><li>How much people liked the ad, shown as a score with an explanation.<\/li><li>How clear the brand was in the ad.<\/li><li>If the ad grabbed and kept people&#8217;s attention.<\/li><li>How well the ad got the message across (unaided).<\/li><li>Call to action<\/li><\/ul><h2>Results are ready quickly on our online dashboard<\/h2><p>Just 24 hours after the test, we had results in our easy-to-use SPRINT dashboard. This let MediaMarkt easily compare how well different designs did based on different things we looked at. A quick look at the dashboard gave MediaMarkt the info they needed to make smart decisions.<\/p><p>Our dashboard also lets you compare our tested ads with what&#8217;s normal in the industry and other benchmark data.<\/p><p>Interested in quickly and purposefully picking the best ad from different options? Click <span style=\"text-decoration: underline;\"><strong><a href=\"https:\/\/sprint-insights.com\/en\/solutions\/communication\/digital-ad-test\/\">here<\/a><\/strong><\/span> to learn more about our digital ad testing.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3db02b98 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"3db02b98\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-76f558e6\" data-id=\"76f558e6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21327fc9 elementor-widget elementor-widget-deston_core_call_to_action\" data-id=\"21327fc9\" data-element_type=\"widget\" data-widget_type=\"deston_core_call_to_action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-call-to-action qodef-layout--standard qodef-style--stretched\">\n\t<div class=\"qodef-m-inner\">\n\t\t\t<div class=\"qodef-m-content\"><h3>Interested in our Ad Test?<\/h3><\/div>\n\t\t\t<div class=\"qodef-m-button\">\n\t\t<a class=\"qodef-shortcode qodef-m  qodef-button button qodef-layout--filled  qodef-html--link\" href=\"\/en\/demo-request\/\" target=\"_self\"  >\t<span class=\"qodef-m-text\">\t\t<span class=\"qodef-m-text--real\">Request a demo<\/span>\t\t<span class=\"qodef-m-text--fake\">Request a demo<\/span>\t<\/span>\t<span class=\"qodef-m-icon\">\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\"\t\t     width=\"10px\" height=\"10px\" viewBox=\"0 0 10 10\" enable-background=\"new 0 0 10 10\" xml:space=\"preserve\">\t\t\t<line fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" x1=\"6.052\" y1=\"3.933\" x2=\"0.953\" y2=\"9.031\"\/>\t\t\t<line fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" x1=\"2.312\" y1=\"1.241\" x2=\"9.313\" y2=\"1.241\"\/>\t\t\t<line fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" x1=\"8.609\" y1=\"0.501\" x2=\"8.609\" y2=\"7.5\"\/>\t\t<\/svg>\t<\/span><\/a>\t<\/div>\n\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9d2e2c2 elementor-section-full_width qodef-elementor-content-grid elementor-section-height-default elementor-section-height-default\" data-id=\"9d2e2c2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d344cba\" data-id=\"d344cba\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e6ea1d5 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"e6ea1d5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 15-04-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h4 class=\"elementor-heading-title elementor-size-default\">View other projects<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1a98c33c elementor-section-full_width qodef-elementor-content-grid elementor-section-height-default elementor-section-height-default\" data-id=\"1a98c33c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4e6ad4a1\" data-id=\"4e6ad4a1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-64c8597 elementor-widget elementor-widget-deston_core_single_image\" data-id=\"64c8597\" data-element_type=\"widget\" data-widget_type=\"deston_core_single_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-single-image qodef-layout--default    \">\n\t\n<div class=\"qodef-m-image\"  ><\/div>\n\n\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/06\/Danone-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/06\/Danone-150x150.png 150w, https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/06\/Danone.png 250w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4972900f elementor-widget elementor-widget-deston_core_section_title\" data-id=\"4972900f\" data-element_type=\"widget\" data-widget_type=\"deston_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--left  \">\n\t<div class=\"qodef-m-image\">\n\t<\/div>\n\t<div class=\"qodef-m-text-holder\">\n\t\t\t\t\t<h5 class=\"qodef-m-title\" >\n\t\t\t\t\t<a itemprop=\"url\" href=\"http:\/\/en\/projecten\/danone\" target=\"\">\n\t\t\t\t\tShelf test\t\t\t\t\t<\/a>\n\t\t\t<\/h5>\n\t\t\t<div class=\"qodef-m-text\" style=\"margin-top: -10px\"><p>Which product sells best?<\/p><\/div>\n\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4a5605c3\" data-id=\"4a5605c3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f314b02 elementor-widget elementor-widget-deston_core_single_image\" data-id=\"4f314b02\" data-element_type=\"widget\" data-widget_type=\"deston_core_single_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-single-image qodef-layout--default    \">\n\t\n<div class=\"qodef-m-image\"  ><\/div>\n\n\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/06\/Bolletje-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/06\/Bolletje-150x150.png 150w, https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/06\/Bolletje.png 250w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e6c35c0 elementor-widget elementor-widget-deston_core_section_title\" data-id=\"6e6c35c0\" data-element_type=\"widget\" data-widget_type=\"deston_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--left  \">\n\t<div class=\"qodef-m-image\">\n\t<\/div>\n\t<div class=\"qodef-m-text-holder\">\n\t\t\t\t\t<h5 class=\"qodef-m-title\" >\n\t\t\t\t\t<a itemprop=\"url\" href=\"http:\/\/en\/projects\/packagingtest-bolletje\/\" target=\"\">\n\t\t\t\t\tPackaging test\t\t\t\t\t<\/a>\n\t\t\t<\/h5>\n\t\t\t<div class=\"qodef-m-text\" style=\"margin-top: -10px\"><p>Which elements of its packaging would Bolletje be wise to retain?<\/p><\/div>\n\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7161d6dd\" data-id=\"7161d6dd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4966044c elementor-widget elementor-widget-deston_core_single_image\" data-id=\"4966044c\" data-element_type=\"widget\" data-widget_type=\"deston_core_single_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-single-image qodef-layout--default    \">\n\t\n<div class=\"qodef-m-image\"  ><\/div>\n\n\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/06\/Upfield-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/06\/Upfield-150x150.png 150w, https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/06\/Upfield.png 250w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-faf6ee9 elementor-widget elementor-widget-deston_core_section_title\" data-id=\"faf6ee9\" data-element_type=\"widget\" data-widget_type=\"deston_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--left  \">\n\t<div class=\"qodef-m-image\">\n\t<\/div>\n\t<div class=\"qodef-m-text-holder\">\n\t\t\t\t\t<h5 class=\"qodef-m-title\" >\n\t\t\t\t\t<a itemprop=\"url\" href=\"http:\/\/en\/projecten\/flora\" target=\"\">\n\t\t\t\t\tPackaging test\t\t\t\t\t<\/a>\n\t\t\t<\/h5>\n\t\t\t<div class=\"qodef-m-text\" style=\"margin-top: -10px\"><p>Which elements of its packaging would Bolletje be wise to retain?<\/p><\/div>\n\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>DIGITAL AD TEST What makes the perfect digital ad for Black Friday? MediaMarkt knows how crucial it is to choose the right ad for a successful Black Friday campaign, especially with so many ads out there. So, they used SPRINT to test four different ads. Which ad works the best? MediaMarkt wanted to quickly and purposefully find the best ad among all the Black Friday [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":19517,"parent":14614,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-19619","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MediaMarkt Black Friday ad test - SPRINT Agile Research Platform<\/title>\n<meta name=\"description\" content=\"MediaMarkt was able to make a quick data-driven decision about their Black Friday campaign.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MediaMarkt Black Friday ad test - SPRINT Agile Research Platform\" \/>\n<meta property=\"og:description\" content=\"MediaMarkt was able to make a quick data-driven decision about their Black Friday campaign.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sprint-insights.com\/en\/projects\/mediamarkt-black-friday-ad-test\/\" \/>\n<meta property=\"og:site_name\" content=\"SPRINT Agile Research Platform\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-16T10:04:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2023\/02\/Mediamarkt-grijs.png\" \/>\n\t<meta property=\"og:image:width\" content=\"250\" \/>\n\t<meta property=\"og:image:height\" content=\"250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2023\/02\/Mediamarkt-grijs.png\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sprint-insights.com\\\/en\\\/projects\\\/mediamarkt-black-friday-ad-test\\\/\",\"url\":\"https:\\\/\\\/sprint-insights.com\\\/en\\\/projects\\\/mediamarkt-black-friday-ad-test\\\/\",\"name\":\"MediaMarkt Black Friday ad test - SPRINT Agile Research Platform\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sprint-insights.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sprint-insights.com\\\/en\\\/projects\\\/mediamarkt-black-friday-ad-test\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sprint-insights.com\\\/en\\\/projects\\\/mediamarkt-black-friday-ad-test\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sprint-insights.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/logo-sprint-seo.png\",\"datePublished\":\"2023-11-10T15:28:55+00:00\",\"dateModified\":\"2024-02-16T10:04:55+00:00\",\"description\":\"MediaMarkt was able to make a quick data-driven decision about their Black Friday campaign.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sprint-insights.com\\\/en\\\/projects\\\/mediamarkt-black-friday-ad-test\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sprint-insights.com\\\/en\\\/projects\\\/mediamarkt-black-friday-ad-test\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/sprint-insights.com\\\/en\\\/projects\\\/mediamarkt-black-friday-ad-test\\\/#primaryimage\",\"url\":\"https:\\\/\\\/sprint-insights.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/logo-sprint-seo.png\",\"contentUrl\":\"https:\\\/\\\/sprint-insights.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/logo-sprint-seo.png\",\"width\":200,\"height\":200},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sprint-insights.com\\\/en\\\/projects\\\/mediamarkt-black-friday-ad-test\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sprint-insights.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Projects\",\"item\":\"https:\\\/\\\/sprint-insights.com\\\/en\\\/projects\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"MediaMarkt Black Friday ad test\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sprint-insights.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/sprint-insights.com\\\/en\\\/\",\"name\":\"SPRINT Agile Research Platform\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/sprint-insights.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"MediaMarkt Black Friday ad test - SPRINT Agile Research Platform","description":"MediaMarkt was able to make a quick data-driven decision about their Black Friday campaign.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"MediaMarkt Black Friday ad test - SPRINT Agile Research Platform","og_description":"MediaMarkt was able to make a quick data-driven decision about their Black Friday campaign.","og_url":"https:\/\/sprint-insights.com\/en\/projects\/mediamarkt-black-friday-ad-test\/","og_site_name":"SPRINT Agile Research Platform","article_modified_time":"2024-02-16T10:04:55+00:00","og_image":[{"width":250,"height":250,"url":"https:\/\/sprint-insights.com\/wp-content\/uploads\/2023\/02\/Mediamarkt-grijs.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_image":"https:\/\/sprint-insights.com\/wp-content\/uploads\/2023\/02\/Mediamarkt-grijs.png","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/sprint-insights.com\/en\/projects\/mediamarkt-black-friday-ad-test\/","url":"https:\/\/sprint-insights.com\/en\/projects\/mediamarkt-black-friday-ad-test\/","name":"MediaMarkt Black Friday ad test - SPRINT Agile Research Platform","isPartOf":{"@id":"https:\/\/sprint-insights.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sprint-insights.com\/en\/projects\/mediamarkt-black-friday-ad-test\/#primaryimage"},"image":{"@id":"https:\/\/sprint-insights.com\/en\/projects\/mediamarkt-black-friday-ad-test\/#primaryimage"},"thumbnailUrl":"https:\/\/sprint-insights.com\/wp-content\/uploads\/2023\/09\/logo-sprint-seo.png","datePublished":"2023-11-10T15:28:55+00:00","dateModified":"2024-02-16T10:04:55+00:00","description":"MediaMarkt was able to make a quick data-driven decision about their Black Friday campaign.","breadcrumb":{"@id":"https:\/\/sprint-insights.com\/en\/projects\/mediamarkt-black-friday-ad-test\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sprint-insights.com\/en\/projects\/mediamarkt-black-friday-ad-test\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sprint-insights.com\/en\/projects\/mediamarkt-black-friday-ad-test\/#primaryimage","url":"https:\/\/sprint-insights.com\/wp-content\/uploads\/2023\/09\/logo-sprint-seo.png","contentUrl":"https:\/\/sprint-insights.com\/wp-content\/uploads\/2023\/09\/logo-sprint-seo.png","width":200,"height":200},{"@type":"BreadcrumbList","@id":"https:\/\/sprint-insights.com\/en\/projects\/mediamarkt-black-friday-ad-test\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sprint-insights.com\/en\/"},{"@type":"ListItem","position":2,"name":"Projects","item":"https:\/\/sprint-insights.com\/en\/projects\/"},{"@type":"ListItem","position":3,"name":"MediaMarkt Black Friday ad test"}]},{"@type":"WebSite","@id":"https:\/\/sprint-insights.com\/en\/#website","url":"https:\/\/sprint-insights.com\/en\/","name":"SPRINT Agile Research Platform","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sprint-insights.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/sprint-insights.com\/en\/wp-json\/wp\/v2\/pages\/19619","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sprint-insights.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sprint-insights.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sprint-insights.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sprint-insights.com\/en\/wp-json\/wp\/v2\/comments?post=19619"}],"version-history":[{"count":29,"href":"https:\/\/sprint-insights.com\/en\/wp-json\/wp\/v2\/pages\/19619\/revisions"}],"predecessor-version":[{"id":23386,"href":"https:\/\/sprint-insights.com\/en\/wp-json\/wp\/v2\/pages\/19619\/revisions\/23386"}],"up":[{"embeddable":true,"href":"https:\/\/sprint-insights.com\/en\/wp-json\/wp\/v2\/pages\/14614"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sprint-insights.com\/en\/wp-json\/wp\/v2\/media\/19517"}],"wp:attachment":[{"href":"https:\/\/sprint-insights.com\/en\/wp-json\/wp\/v2\/media?parent=19619"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}