{"id":24128,"date":"2024-10-09T13:18:59","date_gmt":"2024-10-09T13:18:59","guid":{"rendered":"https:\/\/sprint-insights.com\/?page_id=24128"},"modified":"2024-10-09T13:49:11","modified_gmt":"2024-10-09T13:49:11","slug":"in-context-envelope-testing","status":"publish","type":"page","link":"https:\/\/sprint-insights.com\/en\/projects\/in-context-envelope-testing\/","title":{"rendered":"From Doormat to Decision-Making: Bespoke Contextual Envelope Insights for\u202fNationale Postcode Loterij\u202f"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"24128\" class=\"elementor elementor-24128 elementor-24127\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7932bb53 qodef-elementor-content-grid elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7932bb53\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1c938111\" data-id=\"1c938111\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2fabe2b7 elementor-widget__width-initial elementor-widget elementor-widget-deston_core_section_title\" data-id=\"2fabe2b7\" data-element_type=\"widget\" data-widget_type=\"deston_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--left  \">\n\t<div class=\"qodef-m-image\">\n\t<\/div>\n\t<div class=\"qodef-m-text-holder\">\n\t\t\t<p class=\"qodef-m-subtitle\" >\n\t\t\tCONTENT TEST\t<\/p>\n\t\t\t<h1 class=\"qodef-m-title\" >\n\t\t\t\t\tFrom Doormat to Decision-Making: Bespoke Contextual Envelope Insights for\u202fNationale Postcode Loterij\u202f \t\t\t<\/h1>\n\t\t\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a14953d elementor-widget elementor-widget-text-editor\" data-id=\"a14953d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 15-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span data-contrast=\"auto\">As new marketing communication channels emerge daily, traditional mail remains a crucial way for many companies to connect with their clients. Nationale Postcode Loterij recognized not only the importance of the content but the envelope itself as a critical touchpoint. To enhance the impact of their messaging, Nationale Postcode Loterij sought deeper insights into how envelopes are perceived by recipients.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:0,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><h2><b><span data-contrast=\"none\">Client-Centric Innovation: A Collaborative Journey<\/span><\/b><span data-contrast=\"none\">\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:0,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h2><p><span data-contrast=\"none\">At SPRINT, we pride ourselves on our agility and adaptability. When Nationale Postcode Loterij expressed their interest in understanding the real-world perception of their envelopes, we proposed a customized solution that extended beyond our existing content testing.\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Recognizing that first impressions are often made the moment an envelope lands on a doormat, we contextualized our testing by presenting envelopes as they would appear in everyday settings. We also included activation questions to capture immediate reactions and action intent before the content was even opened.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-72fef98 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"72fef98\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9720581\" data-id=\"9720581\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36512a4 elementor-widget elementor-widget-image\" data-id=\"36512a4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 15-04-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"587\" height=\"378\" src=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2024\/10\/Afbeelding1.png\" class=\"attachment-large size-large wp-image-24132\" alt=\"\" srcset=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2024\/10\/Afbeelding1.png 587w, https:\/\/sprint-insights.com\/wp-content\/uploads\/2024\/10\/Afbeelding1-300x193.png 300w\" sizes=\"(max-width: 587px) 100vw, 587px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d52c7a elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"4d52c7a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b057d83\" data-id=\"b057d83\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d7b831d elementor-widget elementor-widget-text-editor\" data-id=\"d7b831d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><b><span data-contrast=\"auto\">Turning Ideas into Action<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h2><p><span data-contrast=\"none\">Nationale Postcode Loterij was enthusiastic about the proposal and actively contributed to shaping the questionnaire. Through a comprehensive brainstorming session, we fostered a collaborative environment where the proposal was refined and the testing process was ensured to align with Nationale Postcode Loterij&#8217;s goals.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Together, we crafted a bespoke testing approach that evaluates both the envelope and its contents in a realistic doormat context. This approach enables Nationale Postcode Loterij to test their direct mail with a rapid 24-hour turnaround, providing them with the insights needed to make confident, data-driven decisions.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><h2><b><span data-contrast=\"none\">SPRINT is all about Do-It-Together<\/span><\/b><span data-contrast=\"none\">\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h2><p><span data-contrast=\"auto\">At SPRINT, our &#8220;Do-It-Together&#8221; philosophy is at the heart of everything we do. Through a plenary session, we demonstrated our platform to the Nationale Postcode Loterij team, enabling them to easily request tests and ensuring a seamless process from start to finish. Meanwhile, our dedicated SPRINTers are always on standby to offer support, ensuring a smooth and efficient experience every step of the way.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:16777215,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">We strive to be more than just a service provider \u2014 we are a partner\u202finvested in\u202fyour success. With our tailored solutions and collaborative approach, we are here to help you achieve your marketing objectives with ease and confidence.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:16777215,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><p><b><span data-contrast=\"auto\">Ready to transform your communication strategy? Contact us today to learn how our bespoke solutions can enhance your marketing efforts.<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3db02b98 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"3db02b98\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-76f558e6\" data-id=\"76f558e6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21327fc9 elementor-widget elementor-widget-deston_core_call_to_action\" data-id=\"21327fc9\" data-element_type=\"widget\" data-widget_type=\"deston_core_call_to_action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-call-to-action qodef-layout--standard qodef-style--centered\">\n\t<div class=\"qodef-m-inner\">\n\t\t\t<div class=\"qodef-m-content\"><h3>Interested in our content test?\u00a0<\/h3><\/div>\n\t\t\t<div class=\"qodef-m-button\">\n\t\t<a class=\"qodef-shortcode qodef-m  qodef-button button qodef-layout--filled  qodef-html--link\" href=\"\/demo-inplannen-landingspagina\/\" target=\"_self\"  >\t<span class=\"qodef-m-text\">\t\t<span class=\"qodef-m-text--real\">Book a demo here<\/span>\t\t<span class=\"qodef-m-text--fake\">Book a demo here<\/span>\t<\/span>\t<span class=\"qodef-m-icon\">\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\"\t\t     width=\"10px\" height=\"10px\" viewBox=\"0 0 10 10\" enable-background=\"new 0 0 10 10\" xml:space=\"preserve\">\t\t\t<line fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" x1=\"6.052\" y1=\"3.933\" x2=\"0.953\" y2=\"9.031\"\/>\t\t\t<line fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" x1=\"2.312\" y1=\"1.241\" x2=\"9.313\" y2=\"1.241\"\/>\t\t\t<line fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" x1=\"8.609\" y1=\"0.501\" x2=\"8.609\" y2=\"7.5\"\/>\t\t<\/svg>\t<\/span><\/a>\t<\/div>\n\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9d2e2c2 elementor-section-full_width qodef-elementor-content-grid elementor-section-height-default elementor-section-height-default\" data-id=\"9d2e2c2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d344cba\" data-id=\"d344cba\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e6ea1d5 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"e6ea1d5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 15-04-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h4 class=\"elementor-heading-title elementor-size-default\">View other projects<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1a98c33c elementor-section-full_width qodef-elementor-content-grid elementor-section-height-default elementor-section-height-default\" data-id=\"1a98c33c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4e6ad4a1\" data-id=\"4e6ad4a1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-64c8597 elementor-widget elementor-widget-deston_core_single_image\" data-id=\"64c8597\" data-element_type=\"widget\" data-widget_type=\"deston_core_single_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-single-image qodef-layout--default    \">\n\t\n<div class=\"qodef-m-image\"  ><\/div>\n\n\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/06\/Danone-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/06\/Danone-150x150.png 150w, https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/06\/Danone.png 250w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4972900f elementor-widget elementor-widget-deston_core_section_title\" data-id=\"4972900f\" data-element_type=\"widget\" data-widget_type=\"deston_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--left  \">\n\t<div class=\"qodef-m-image\">\n\t<\/div>\n\t<div class=\"qodef-m-text-holder\">\n\t\t\t\t\t<h5 class=\"qodef-m-title\" >\n\t\t\t\t\t<a itemprop=\"url\" href=\"\/en\/projects\/shelftest-danone\/\" target=\"\">\n\t\t\t\t\tShelf Test\t\t\t\t\t<\/a>\n\t\t\t<\/h5>\n\t\t\t<div class=\"qodef-m-text\" style=\"margin-top: -10px\"><p>Which product sells best?<\/p><\/div>\n\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4a5605c3\" data-id=\"4a5605c3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f314b02 elementor-widget elementor-widget-deston_core_single_image\" data-id=\"4f314b02\" data-element_type=\"widget\" data-widget_type=\"deston_core_single_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-single-image qodef-layout--default    \">\n\t\n<div class=\"qodef-m-image\"  ><\/div>\n\n\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/06\/Danerolles-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/06\/Danerolles-150x150.png 150w, https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/06\/Danerolles.png 250w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e6c35c0 elementor-widget elementor-widget-deston_core_section_title\" data-id=\"6e6c35c0\" data-element_type=\"widget\" data-widget_type=\"deston_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--left  \">\n\t<div class=\"qodef-m-image\">\n\t<\/div>\n\t<div class=\"qodef-m-text-holder\">\n\t\t\t\t\t<h5 class=\"qodef-m-title\" >\n\t\t\t\t\t<a itemprop=\"url\" href=\"\/en\/projects\/agile-brandtracker-danerolles\/\" target=\"\">\n\t\t\t\t\tAgile Brand Tracker\t\t\t\t\t<\/a>\n\t\t\t<\/h5>\n\t\t\t<div class=\"qodef-m-text\" style=\"margin-top: -10px\"><p>Are the new marketing campaigns of Danerolles boosting the awareness of the brand?<\/p><\/div>\n\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7161d6dd\" data-id=\"7161d6dd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4966044c elementor-widget elementor-widget-deston_core_single_image\" data-id=\"4966044c\" data-element_type=\"widget\" data-widget_type=\"deston_core_single_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-single-image qodef-layout--default    \">\n\t\n<div class=\"qodef-m-image\"  ><\/div>\n\n\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/06\/Upfield-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/06\/Upfield-150x150.png 150w, https:\/\/sprint-insights.com\/wp-content\/uploads\/2022\/06\/Upfield.png 250w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-faf6ee9 elementor-widget elementor-widget-deston_core_section_title\" data-id=\"faf6ee9\" data-element_type=\"widget\" data-widget_type=\"deston_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--left  \">\n\t<div class=\"qodef-m-image\">\n\t<\/div>\n\t<div class=\"qodef-m-text-holder\">\n\t\t\t\t\t<h5 class=\"qodef-m-title\" >\n\t\t\t\t\t<a itemprop=\"url\" href=\"\/en\/projects\/packagingtest-flora\/\" target=\"\">\n\t\t\t\t\tPackaging Test\t\t\t\t\t<\/a>\n\t\t\t<\/h5>\n\t\t\t<div class=\"qodef-m-text\" style=\"margin-top: -10px\"><p>Will Flora\u2019s new spread packaging boost sales in Finland?<\/p><\/div>\n\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>CONTENT TEST From Doormat to Decision-Making: Bespoke Contextual Envelope Insights for\u202fNationale Postcode Loterij As new marketing communication channels emerge daily, traditional mail remains a crucial way for many companies to connect with their clients. Nationale Postcode Loterij recognized not only the importance of the content but the envelope itself as a critical touchpoint. To enhance the impact of their messaging, Nationale Postcode Loterij sought deeper [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":19517,"parent":14614,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-24128","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>From Doormat to Decision-Making: Bespoke Contextual Envelope Insights for\u202fNationale Postcode Loterij\u202f - SPRINT Agile Research Platform<\/title>\n<meta name=\"description\" content=\"When Nationale Postcode Loterij expressed their interest in understanding the real-world perception of their envelopes, we proposed a customized solution.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Doormat to Decision-Making: Bespoke Contextual Envelope Insights for\u202fNationale Postcode Loterij\u202f - SPRINT Agile Research Platform\" \/>\n<meta property=\"og:description\" content=\"When Nationale Postcode Loterij expressed their interest in understanding the real-world perception of their envelopes, we proposed a customized solution.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sprint-insights.com\/en\/projects\/in-context-envelope-testing\/\" \/>\n<meta property=\"og:site_name\" content=\"SPRINT Agile Research Platform\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-09T13:49:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2023\/02\/Mediamarkt-grijs.png\" \/>\n\t<meta property=\"og:image:width\" content=\"250\" \/>\n\t<meta property=\"og:image:height\" content=\"250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2023\/02\/Mediamarkt-grijs.png\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sprint-insights.com\\\/en\\\/projects\\\/in-context-envelope-testing\\\/\",\"url\":\"https:\\\/\\\/sprint-insights.com\\\/en\\\/projects\\\/in-context-envelope-testing\\\/\",\"name\":\"From Doormat to Decision-Making: Bespoke Contextual Envelope Insights for\u202fNationale Postcode Loterij\u202f - 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