{"id":18914,"date":"2023-04-04T10:29:49","date_gmt":"2023-04-04T10:29:49","guid":{"rendered":"https:\/\/sprint-insights.com\/?p=18914"},"modified":"2024-01-22T12:27:35","modified_gmt":"2024-01-22T12:27:35","slug":"we-did-a-video-test-for-jumbos-easter-tv-commercial","status":"publish","type":"post","link":"https:\/\/sprint-insights.com\/en\/2023\/04\/04\/we-did-a-video-test-for-jumbos-easter-tv-commercial\/","title":{"rendered":"We did a video test for Jumbo\u2019s Easter TV commercial"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18914\" class=\"elementor elementor-18914 elementor-18913\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-70e6be92 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"70e6be92\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-73f47b0e\" data-id=\"73f47b0e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cebb757 elementor-widget elementor-widget-text-editor\" data-id=\"cebb757\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 15-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Easter is just around the corner and Jumbo, a leading Dutch supermarket, wanted to ensure that their Easter TV commercial resonates with their audience. That&#8217;s why we conducted a video test for Jumbo.<\/p><p>The test allowed them to measure four key performance indicators (KPIs): enjoyment, stopping power, branding, and activation intent. Next to this, it also provided valuable insights into viewers&#8217; understanding of the key message and their perception of the Easter atmosphere and Jumbo characters.<\/p><p>With our benchmark, Jumbo was able to compare their results to our standards, gaining a better understanding of their commercial&#8217;s effectiveness. Within just a few hours, we provided Jumbo with valuable data presented in a clear and user-friendly dashboard. We\u2019re happy that we could help them gain insights in a fast and easy way!<\/p><p>Are you also looking to improve your video campaigns? A video test can provide valuable insights into your commercial&#8217;s performance. <span style=\"text-decoration: underline;\"><strong><a href=\"https:\/\/sprint-insights.com\/en\/demo-request\/\" target=\"_blank\" rel=\"noopener\">Book a demo<\/a><\/strong><\/span> with one of our colleagues to find out how we can help you optimize your campaigns and achieve your goals.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Easter is just around the corner and Jumbo, a leading Dutch supermarket, wanted to ensure that their Easter TV commercial resonates with their audience.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51,48],"tags":[],"class_list":["post-18914","post","type-post","status-publish","format-standard","hentry","category-news","category-nieuws"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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