{"id":23677,"date":"2024-04-02T12:51:29","date_gmt":"2024-04-02T12:51:29","guid":{"rendered":"https:\/\/sprint-insights.com\/?p=23677"},"modified":"2024-04-24T14:18:29","modified_gmt":"2024-04-24T14:18:29","slug":"lets-talk-b-corp","status":"publish","type":"post","link":"https:\/\/sprint-insights.com\/en\/2024\/04\/02\/lets-talk-b-corp\/","title":{"rendered":"Let&#8217;s talk B Corp! What do we know?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"23677\" class=\"elementor elementor-23677 elementor-23676\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-70e6be92 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"70e6be92\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-73f47b0e\" data-id=\"73f47b0e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cebb757 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"cebb757\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 15-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span data-contrast=\"auto\">In the ever-evolving landscape of business, a new breed of enterprises is emerging, reshaping the traditional paradigm of profit maximization. B Corporations, or B Corps for short, are for-profit companies that prioritize social and environmental responsibility alongside financial success.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:80,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">B Corps are certified by B Lab, a global nonprofit organization that measures the overall social and environmental impact of a company. B Corps are assessed and recognized for meeting high standards for social sustainability and environmental performance.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:80,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">In celebration of the B Corp Month, SPRINT recently conducted research to understand the awareness and attitudes of Dutch general public on B Corps. Here are the key insights:<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559685&quot;:0,&quot;335559739&quot;:80,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><h2><b><span data-contrast=\"none\">Awareness Snapshot<\/span><\/b><\/h2><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Only 19% of participants are familiar with B Corp companies, of which 3% have experience with at least one B Corp company and 16% are familiar with the concept.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0,&quot;335559739&quot;:80,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">50% of participants admitted to having no idea what B Corp means, indicating a significant potential in raising awareness.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0,&quot;335559739&quot;:80,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li><\/ul><h2><b><span data-contrast=\"none\">Attitudes Towards B Corps<\/span><\/b><\/h2><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Despite the lack of familiarity, attitudes towards B Corps are overwhelmingly positive, with 67% of participants holding favorable views, 31% neutral, and only a tiny 2% expressing negativity.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0,&quot;335559739&quot;:80,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">This positivity may stem from a shared belief among participants, with around 70% agreeing that companies should prioritize ethical practices (74%), sustainability (67%), and social responsibility (71%) over mere profits. Looks like the world is ready for more purpose-driven businesses!<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0,&quot;335559739&quot;:80,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li><\/ul><h2><b><span data-contrast=\"none\">Purchase Intent<\/span><\/b><\/h2><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">The impact of B Corp awareness on consumer behavior is evident, as 52% of respondents indicated an increased intention to purchase from B Corp-certified companies. It seems that when given the choice, consumers are eager to support businesses that align with their values.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0,&quot;335559739&quot;:80,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li><\/ul><p><span data-contrast=\"none\">In conclusion, the enthusiasm and support for these purpose-driven businesses are clear despite the limited awareness. With many consumers prioritizing ethical practices, sustainability, and social responsibility, and a considerable proportion showing increased purchase intent, the future looks promising for B Corps.\u00a0<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559685&quot;:0,&quot;335559739&quot;:80,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">As awareness grows and more businesses embrace the B Corp model, we can anticipate a positive shift towards a more sustainable, responsible, and purposeful economy. Let&#8217;s continue to champion businesses that do good while doing well!<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559685&quot;:0,&quot;335559739&quot;:80,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3ff4913 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"3ff4913\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-caf8c08\" data-id=\"caf8c08\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>B Corp is reshaping the traditional paradigm of profit maximization in the ever-evolving landscape of business. How much do we know about it?<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51,84],"tags":[],"class_list":["post-23677","post","type-post","status-publish","format-standard","hentry","category-news","category-news-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Let&#039;s talk B Corp! What do we know? - SPRINT Agile Research Platform<\/title>\n<meta name=\"description\" content=\"B Corp is reshaping the traditional paradigm of profit maximization in the ever-evolving landscape of business. 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