{"id":24172,"date":"2024-10-14T13:27:29","date_gmt":"2024-10-14T13:27:29","guid":{"rendered":"https:\/\/sprint-insights.com\/?p=24172"},"modified":"2024-10-14T13:34:32","modified_gmt":"2024-10-14T13:34:32","slug":"september-event-highlights-ai-storytelling-and-sustainability","status":"publish","type":"post","link":"https:\/\/sprint-insights.com\/en\/2024\/10\/14\/september-event-highlights-ai-storytelling-and-sustainability\/","title":{"rendered":"September Event Highlights: AI, Storytelling, and Sustainability"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"24172\" class=\"elementor elementor-24172 elementor-24171\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-70e6be92 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"70e6be92\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-73f47b0e\" data-id=\"73f47b0e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cebb757 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"cebb757\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 15-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span data-contrast=\"auto\">September was an eventful month for SPRINT, with Jean-Pierre attending some of the top industry events across Europe for networking and knowledge-building.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><ul><li><span data-contrast=\"auto\">On September 18-19, he attended<\/span> <b><i><span data-contrast=\"auto\">DMEXCO<\/span><\/i><\/b><span data-contrast=\"auto\"> in Cologne, where discussions centered on adapting to a post-cookie advertising world, AI\u2019s expanding role in campaign measurement, and the development of privacy-first ad technologies. Unified identity strategies were emphasized as crucial to success in this evolving space, and AI\u2019s role in driving retail media growth was a hot topic.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li><li><span data-contrast=\"auto\">On September 24, Jean-Pierre was at <\/span><b><i><span data-contrast=\"auto\">Screenforce Day 2024<\/span><\/i><\/b> <span data-contrast=\"auto\">in the Johan Cruijff Arena, Amsterdam. The event highlighted the crucial role of creativity in long-term brand building, with experts like Orlando Wood (System1) emphasizing the need for storytelling and emotional engagement in advertising to create lasting brand impact.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li><li><span data-contrast=\"auto\">Wrapping up the month, Jean-Pierre traveled to Paris for <\/span><b><i><span data-contrast=\"auto\">Printemps des \u00c9tudes<\/span><\/i><\/b><span data-contrast=\"auto\"> on September 26-27. The event featured a roundtable on <\/span><i><span data-contrast=\"auto\">Responsabilit\u00e9 Soci\u00e9tale des Marques<\/span><\/i><span data-contrast=\"auto\"> (RSM), focusing on bridging the gap between sustainability and consumers. Discussions highlighted the importance of authentic brand strategies and collaborative efforts across industries to foster sustainable and impactful change.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li><\/ul><p><span data-contrast=\"auto\">In summary, September was an inspiring month filled with fresh perspectives and cutting-edge trends in AI, creativity, and sustainability. <\/span><\/p><p><span data-contrast=\"auto\">As SPRINT continues to expand our knowledge and integrate these insights into our solutions, we remain committed to helping you stay ahead in the ever-evolving landscape of market research and advertising. Stay tuned for more updates as we apply these learnings to drive better results for our clients.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3ff4913 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"3ff4913\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-caf8c08\" data-id=\"caf8c08\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>September was an eventful month for SPRINT, with Jean-Pierre attending some of the top industry events across Europe.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51,84],"tags":[],"class_list":["post-24172","post","type-post","status-publish","format-standard","hentry","category-news","category-news-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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