{"id":24207,"date":"2024-12-12T09:25:13","date_gmt":"2024-12-12T09:25:13","guid":{"rendered":"https:\/\/sprint-insights.com\/?p=24207"},"modified":"2024-12-12T09:38:26","modified_gmt":"2024-12-12T09:38:26","slug":"stand-out-in-the-crowd-in-context-testing-for-ooh-ads","status":"publish","type":"post","link":"https:\/\/sprint-insights.com\/en\/2024\/12\/12\/stand-out-in-the-crowd-in-context-testing-for-ooh-ads\/","title":{"rendered":"Stand Out in the Crowd: In-Context Testing for OOH Ads\u202f"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"24207\" class=\"elementor elementor-24207 elementor-24206\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-70e6be92 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"70e6be92\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-73f47b0e\" data-id=\"73f47b0e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cebb757 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"cebb757\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 15-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span data-contrast=\"auto\">As brands re-embrace Out-of-Home (OOH) advertising as a core element of their marketing strategies, the demand for OOH testing is on the rise. With its unparalleled ability to reach diverse audiences in public spaces, OOH remains a powerful channel\u2014but to maximize its impact, it\u2019s crucial to ensure your ads truly catch the eye and resonate with your audience. That\u2019s where in-context testing with SPRINT comes in.\u202f<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><h2><b><span data-contrast=\"auto\">Why In-Context Matters<\/span><\/b><span data-contrast=\"auto\">\u202f<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/h2><p><span data-contrast=\"auto\">The real world is full of distractions\u2014pedestrians, competing ads, and shopfronts. Our approach to OOH testing places your ads in realistic environments, such as busy street views or bustling train stations. These dynamic settings replicate real-world scenarios to provide you with precise, actionable insights.\u202f\u202f<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">By integrating eye-tracking technology, we analyze how your ad performs amidst the chaos of everyday life. In-context testing not only highlights the visual appeal of your OOH ads but also uncovers how well they break through the noise in crowded settings.\u202f<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><h2><b><span data-contrast=\"auto\">Metrics That Matter<\/span><\/b><span data-contrast=\"auto\">\u202f<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/h2><p><span data-contrast=\"auto\">In-context OOH testing goes beyond basic visuals\u2014we focus on the metrics that directly influence your ad\u2019s effectiveness:\u202f<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"8\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Visibility<\/span><\/b><span data-contrast=\"auto\">\u202f<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><\/ul><p><span data-contrast=\"auto\">Using <\/span><b><span data-contrast=\"auto\">eye-tracking technology<\/span><\/b><span data-contrast=\"auto\">, our in-context testing shows how effectively and quickly your ad captures attention in a realistic environment filled with distractions and visual clutter.\u202f<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"9\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Attention<\/span><\/b><span data-contrast=\"auto\">\u202f<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><\/ul><p><span data-contrast=\"auto\">We don\u2019t stop at where viewers look; we go deeper. <\/span><b><span data-contrast=\"auto\">Eye-tracking<\/span><\/b><span data-contrast=\"auto\"> reveals how long your ad holds attention, while <strong>S<\/strong><\/span><b><span data-contrast=\"auto\"><strong>p<\/strong>ontaneous and Aided Brand Recall<\/span><\/b><span data-contrast=\"auto\"> help measure if your brand stands out from other brands in the scene. To assess the ad&#8217;s impact, we also evaluate the comprehension of <\/span><b><span data-contrast=\"auto\">Key Message<\/span><\/b><span data-contrast=\"auto\">, ensuring it resonates and sticks with your audience.\u202f<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"10\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Overall Performance<\/span><\/b><span data-contrast=\"auto\">\u202f<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><\/ul><p><span data-contrast=\"auto\">To give you a holistic view, we assess also your ad across essential KPIs such as <\/span><b><span data-contrast=\"auto\">Enjoyment<\/span><\/b><span data-contrast=\"auto\">, <\/span><b><span data-contrast=\"auto\">Brand Fit<\/span><\/b><span data-contrast=\"auto\">, <\/span><b><span data-contrast=\"auto\">Relevance<\/span><\/b><span data-contrast=\"auto\">, and <\/span><b><span data-contrast=\"auto\">Activation Intent<\/span><\/b><span data-contrast=\"auto\">, providing a comprehensive understanding of how your message lands.\u202f<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><h2><b><span data-contrast=\"auto\">The Benchmark Advantage<\/span><\/b><i><span data-contrast=\"auto\">\u202f<\/span><\/i><span data-ccp-props=\"{}\">\u00a0<\/span><\/h2><p><span data-contrast=\"auto\">Beyond delivering raw results, SPRINT also provides a contextual comparison to industry standards. This allows you to understand how your ad performs relative to similar campaigns, offering clarity on what the numbers actually mean. Are your <\/span><b><span data-contrast=\"auto\">Fixation Ratios<\/span><\/b><span data-contrast=\"auto\"> competitive? Is your <\/span><b><span data-contrast=\"auto\">Recall Rate<\/span><\/b><span data-contrast=\"auto\"> above average? The benchmark gives you the answers.\u202f<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">By comparing your results with our benchmarks, you gain a deeper understanding of what works and what needs improvement. This clarity transforms your test results from data points into actionable insights, empowering you to make smart, informed decisions that drive success.\u202f<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><h2><b><span data-contrast=\"auto\">Ready to Test Your OOH?<\/span><\/b><span data-contrast=\"auto\">\u202f<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/h2><p><span data-contrast=\"auto\">In 2025, make sure your OOH ads are ready to shine. Test them in-context with SPRINT to gain a competitive edge and ensure your campaigns deliver maximum impact. Contact us today to start optimizing your OOH strategy for the new year!\u202f<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-494d488b elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"494d488b\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4e6f363d\" data-id=\"4e6f363d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b9e09c2 elementor-widget elementor-widget-deston_core_call_to_action\" data-id=\"2b9e09c2\" data-element_type=\"widget\" data-widget_type=\"deston_core_call_to_action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-call-to-action qodef-layout--standard qodef-style--stretched\">\n\t<div class=\"qodef-m-inner\">\n\t\t\t<div class=\"qodef-m-content\"><h4>Interested? Request a demo<\/h4><\/div>\n\t\t\t<div class=\"qodef-m-button\">\n\t\t<a class=\"qodef-shortcode qodef-m  qodef-button button qodef-layout--filled  qodef-html--link\" href=\"\/en\/request-a-demo\/\" target=\"_self\"  >\t<span class=\"qodef-m-text\">\t\t<span class=\"qodef-m-text--real\">Request demo<\/span>\t\t<span class=\"qodef-m-text--fake\">Request demo<\/span>\t<\/span>\t<span class=\"qodef-m-icon\">\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\"\t\t     width=\"10px\" height=\"10px\" viewBox=\"0 0 10 10\" enable-background=\"new 0 0 10 10\" xml:space=\"preserve\">\t\t\t<line fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" x1=\"6.052\" y1=\"3.933\" x2=\"0.953\" y2=\"9.031\"\/>\t\t\t<line fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" x1=\"2.312\" y1=\"1.241\" x2=\"9.313\" y2=\"1.241\"\/>\t\t\t<line fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" x1=\"8.609\" y1=\"0.501\" x2=\"8.609\" y2=\"7.5\"\/>\t\t<\/svg>\t<\/span><\/a>\t<\/div>\n\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Test your OOH ads in-context with SPRINT to gain a competitive edge and ensure your campaigns deliver maximum impact. <\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51,84],"tags":[],"class_list":["post-24207","post","type-post","status-publish","format-standard","hentry","category-news","category-news-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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