{"id":24225,"date":"2024-12-12T09:40:39","date_gmt":"2024-12-12T09:40:39","guid":{"rendered":"https:\/\/sprint-insights.com\/?p=24225"},"modified":"2024-12-12T10:01:04","modified_gmt":"2024-12-12T10:01:04","slug":"sprint-2024-wrapped-what-are-people-testing","status":"publish","type":"post","link":"https:\/\/sprint-insights.com\/en\/2024\/12\/12\/sprint-2024-wrapped-what-are-people-testing\/","title":{"rendered":"SPRINT 2024-Wrapped: What Are People Testing?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"24225\" class=\"elementor elementor-24225\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-70e6be92 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"70e6be92\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-73f47b0e\" data-id=\"73f47b0e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cebb757 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"cebb757\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 15-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span class=\"TextRun SCXW54532951 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW54532951 BCX8\">As 2024 is coming to an end, we\u2019re taking a moment to reflect on the most popular test types and formats our clients used this year.<\/span><span class=\"NormalTextRun SCXW54532951 BCX8\"> These trends highlight what marketers and researchers prioritized to stay ahead in their industries.<\/span><\/span><span class=\"EOP SCXW54532951 BCX8\" data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fbb1598 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"fbb1598\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-be4966d\" data-id=\"be4966d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-fceb4d9 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"fceb4d9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ec618b3\" data-id=\"ec618b3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d873cb elementor-widget elementor-widget-text-editor\" data-id=\"8d873cb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p aria-level=\"4\"><span style=\"color: #000000;\"><b><i>Most Tested Test Types<\/i><\/b>\u00a0<\/span><\/p><ul><li>Agile Brand Tracker\u00a0<\/li><li>Video Ad Test\u00a0<\/li><li>Concept Test (Product)\u00a0\u00a0<\/li><li>Claims Test\u00a0<\/li><li>Packaging Test\u00a0<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5aaafed\" data-id=\"5aaafed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-01232a0 elementor-widget elementor-widget-text-editor\" data-id=\"01232a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p aria-level=\"4\"><span style=\"color: #000000;\"><b><i>Most Tested Formats<\/i><\/b>\u00a0<\/span><\/p><ul><li>Video\u00a0<\/li><li>Print\/Outdoor\u00a0<\/li><li>Copy\/Text\u00a0<\/li><li>Radio\u00a0<\/li><li>Storyboard\u00a0<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-05a3d4a elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"05a3d4a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a35bbe6\" data-id=\"a35bbe6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6bede56 elementor-widget elementor-widget-text-editor\" data-id=\"6bede56\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 aria-level=\"3\"><b><span data-contrast=\"none\">Insights and Takeaways<\/span><\/b><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:281,&quot;335559739&quot;:281}\">\u00a0<\/span><\/h2><h5><span style=\"color: #000000;\"><i>Brand Tracking: Commitment and Consistency<\/i>\u00a0<\/span><\/h5><p><span data-contrast=\"auto\">Agile Brand Trackers remain the most beloved test type of SPRINT and plays a critical role for many brands to understanding brand health. The true value of brand tracking lies in consistency\u2014tracking regularly allows brands to stay ahead of shifting consumer perceptions and adapt effectively.\u00a0With SPRINT, you can achieve this with speed and precision, making brand tracking a powerful decision-making asset.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><h5><span style=\"color: #000000;\"><i>Video Dominates, and OOH Makes a Comeback<\/i>\u00a0<\/span><\/h5><p><span data-contrast=\"auto\">Video continued to lead as the most tested format, underlining its dominance in communication strategies. Whether it\u2019s a short TikTok\/Instagram ad or a long YouTube\/TV campaign, video content offers unmatched engagement opportunities.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Simultaneously, we\u2019ve seen a (re-)surge in Out-of-Home (OOH) advertising tests and started to accentuate the value of in-context testing. It is vital to test OOH campaigns on how they can impact in real-world settings, bridging the gap between digital and physical touchpoints.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><h5><span style=\"color: #000000;\"><i>Test Across the Entire Product Cycle<\/i>\u00a0<\/span><\/h5><p><span data-contrast=\"auto\">Effective testing isn\u2019t just for one stage\u2014it\u2019s a continuous process. At SPRINT, we\u2019ve seen clients maximize their success by testing throughout the <\/span><b><span data-contrast=\"auto\">entire product lifecycle<\/span><\/b><span data-contrast=\"auto\">:<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><ul><li><b><span data-contrast=\"auto\">Concept Testing<\/span><\/b><span data-contrast=\"auto\">: Validate initial ideas and ensure they align with consumer needs.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/li><li><b><span data-contrast=\"auto\">Packaging Testing<\/span><\/b><span data-contrast=\"auto\">: Optimize designs to capture attention and drive purchase decisions.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/li><li><b><span data-contrast=\"auto\">Communication Testing<\/span><\/b><span data-contrast=\"auto\">: Fine-tune claims, ads, and messaging for maximum resonance.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/li><li><b><span data-contrast=\"auto\">Brand Tracking<\/span><\/b><span data-contrast=\"auto\">: Keep a pulse on long-term brand performance and adapt strategies as needed.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9df639b elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"9df639b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0d1b2b2\" data-id=\"0d1b2b2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4aa3289 elementor-widget elementor-widget-text-editor\" data-id=\"4aa3289\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 aria-level=\"3\"><b><span data-contrast=\"none\">Plan Ahead for the Holidays and 2025<\/span><\/b><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:281,&quot;335559739&quot;:281}\">\u00a0<\/span><\/h2><p><span data-contrast=\"auto\">The holidays are ideal for refining last-minute campaigns and preparing for a strong start to 2025.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><ul><li><b><span data-contrast=\"auto\">Stay agile<\/span><\/b><span data-contrast=\"auto\">: Identify opportunities to test throughout 2025.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/li><li><b><span data-contrast=\"auto\">Broaden your horizons<\/span><\/b><span data-contrast=\"auto\">: Consider testing new formats, like social media or OOH, to reach your audience effectively.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/li><li><b><span data-contrast=\"auto\">Get ahead of the curve<\/span><\/b><span data-contrast=\"auto\">: Pretest your Q1 campaigns now to hit the ground running in January.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/li><\/ul><p><b><span data-contrast=\"auto\">Thank You for a Fantastic 2024!<\/span><\/b><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">We couldn\u2019t have done it without you\u2014our valued clients. Ready to make 2025 your best year yet? Let\u2019s start the conversation and explore how SPRINT can help you achieve your goals!<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-494d488b elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"494d488b\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4e6f363d\" data-id=\"4e6f363d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b9e09c2 elementor-widget elementor-widget-deston_core_call_to_action\" data-id=\"2b9e09c2\" data-element_type=\"widget\" data-widget_type=\"deston_core_call_to_action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-call-to-action qodef-layout--standard qodef-style--stretched\">\n\t<div class=\"qodef-m-inner\">\n\t\t\t<div class=\"qodef-m-content\"><h4>Interested? Request a demo<\/h4><\/div>\n\t\t\t<div class=\"qodef-m-button\">\n\t\t<a class=\"qodef-shortcode qodef-m  qodef-button button qodef-layout--filled  qodef-html--link\" href=\"\/en\/request-a-demo\/\" target=\"_self\"  >\t<span class=\"qodef-m-text\">\t\t<span class=\"qodef-m-text--real\">Request demo<\/span>\t\t<span class=\"qodef-m-text--fake\">Request demo<\/span>\t<\/span>\t<span class=\"qodef-m-icon\">\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\"\t\t     width=\"10px\" height=\"10px\" viewBox=\"0 0 10 10\" enable-background=\"new 0 0 10 10\" xml:space=\"preserve\">\t\t\t<line fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" x1=\"6.052\" y1=\"3.933\" x2=\"0.953\" y2=\"9.031\"\/>\t\t\t<line fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" x1=\"2.312\" y1=\"1.241\" x2=\"9.313\" y2=\"1.241\"\/>\t\t\t<line fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" x1=\"8.609\" y1=\"0.501\" x2=\"8.609\" y2=\"7.5\"\/>\t\t<\/svg>\t<\/span><\/a>\t<\/div>\n\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>As 2024 is coming to an end, we\u2019re taking a moment to reflect on the most popular test types and formats our clients used this year. <\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51,84],"tags":[],"class_list":["post-24225","post","type-post","status-publish","format-standard","hentry","category-news","category-news-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SPRINT 2024-Wrapped: What Are People Testing? 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