{"id":24426,"date":"2025-05-28T13:54:14","date_gmt":"2025-05-28T13:54:14","guid":{"rendered":"https:\/\/sprint-insights.com\/?p=24426"},"modified":"2025-05-30T11:02:41","modified_gmt":"2025-05-30T11:02:41","slug":"retail-media-and-how-can-sprint-help-you-get-it-right","status":"publish","type":"post","link":"https:\/\/sprint-insights.com\/en\/2025\/05\/28\/retail-media-and-how-can-sprint-help-you-get-it-right\/","title":{"rendered":"Retail Media and How Can SPRINT Help You Get It Right?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"24426\" class=\"elementor elementor-24426 elementor-24425\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-70e6be92 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"70e6be92\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-73f47b0e\" data-id=\"73f47b0e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cebb757 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"cebb757\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 15-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span data-contrast=\"auto\">Retail media is quickly becoming a big deal. These ads are placed right where shoppers are making decisions \u2014 think of wobblers, floor stickers, digital screens in stores; and web banners on e-commerce sites or apps. It\u2019s not just about reaching people while they shop; it\u2019s about making sure your message stands out in a sea of distractions.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">But here\u2019s the tricky part: knowing your retail media campaigns are working <\/span><i><span data-contrast=\"auto\">isn\u2019t<\/span><\/i><span data-contrast=\"auto\"> always easy.\u00a0 That\u2019s where SPRINT comes in.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><h2><span class=\"TextRun SCXW241222484 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW241222484 BCX8\" data-ccp-parastyle=\"heading 3\">Testing Ads the Smart Way with SPRINT<\/span><\/span><span class=\"EOP SCXW241222484 BCX8\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:281,&quot;335559739&quot;:281}\">\u00a0<\/span><\/h2><p><span class=\"TextRun SCXW190501438 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW190501438 BCX8\">Before you spend big on retail media campaigns, wouldn\u2019t it be great to know which ads <\/span><span class=\"NormalTextRun SCXW190501438 BCX8\">actually connect<\/span><span class=\"NormalTextRun SCXW190501438 BCX8\"> with shoppers?<\/span><span class=\"NormalTextRun SCXW190501438 BCX8\"> SPRINT helps you do exactly that\u2014by testing your ads <\/span><\/span><span class=\"TextRun SCXW190501438 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW190501438 BCX8\">in the real shopping environment<\/span><\/span><span class=\"TextRun SCXW190501438 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW190501438 BCX8\">, not just in a lab or on a plain background.<\/span><\/span><\/p><p><span data-contrast=\"auto\">Here\u2019s how:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">In-Context Testing:<\/span><\/b><span data-contrast=\"auto\"> We show your ads exactly where shoppers will see them (e.g., in the local supermarkets, on the retail websites), so you get realistic feedback on how they perform.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Eye-Tracking:<\/span><\/b><span data-contrast=\"auto\"> Ever wonder what grabs people\u2019s eyes first? SPRINT tracks where shoppers look and for how long, so you can optimize placement and design for maximum impact.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Different Ad Formats:<\/span><\/b><span data-contrast=\"auto\"> Whether it\u2019s a video, (D)OOH, or in-store activations, we test them all. That way, you can pick the format that works best for your audience.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li><\/ul><h2><span class=\"TextRun SCXW47233180 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW47233180 BCX8\">Why SPRINT? Because Data Should Drive Your Decisions<\/span><\/span><span class=\"EOP SCXW47233180 BCX8\" data-ccp-props=\"{}\">\u00a0<\/span><\/h2><p><span data-contrast=\"auto\">With all the different formats and ways to advertise, it\u2019s easy to miss the mark if you don\u2019t know what resonates with your audience. By using SPRINT\u2019s pre-testing, you get real insights into what works before you launch. This means less guesswork, smarter spending, and ads that actually get noticed and lift your brand awareness or sales.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">A great example of our approach in action is our collaboration with AH Retail Media Services. Together with Albert Heijn and Blauw Research, we will be presenting at NIMA Marketing Day: &#8216;<\/span><i><span data-contrast=\"auto\">The Ingredients of Effective Creations in Retail Media<\/span><\/i><span data-contrast=\"auto\">&#8216;. A session packed with insights from research into what creative elements work best within retail environments.<\/span><\/p><p><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Ready to take your retail media to the next level? Want to know how we can help you optimize your campaigns? Get in touch with us today!<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-494d488b elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"494d488b\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4e6f363d\" data-id=\"4e6f363d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b9e09c2 elementor-widget elementor-widget-deston_core_call_to_action\" data-id=\"2b9e09c2\" data-element_type=\"widget\" data-widget_type=\"deston_core_call_to_action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-call-to-action qodef-layout--standard qodef-style--stretched\">\n\t<div class=\"qodef-m-inner\">\n\t\t\t<div class=\"qodef-m-content\"><h4>Interested? Request a demo<\/h4><\/div>\n\t\t\t<div class=\"qodef-m-button\">\n\t\t<a class=\"qodef-shortcode qodef-m  qodef-button button qodef-layout--filled  qodef-html--link\" href=\"\/en\/request-a-demo\/\" target=\"_self\"  >\t<span class=\"qodef-m-text\">\t\t<span class=\"qodef-m-text--real\">Request demo<\/span>\t\t<span class=\"qodef-m-text--fake\">Request demo<\/span>\t<\/span>\t<span class=\"qodef-m-icon\">\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\"\t\t     width=\"10px\" height=\"10px\" viewBox=\"0 0 10 10\" enable-background=\"new 0 0 10 10\" xml:space=\"preserve\">\t\t\t<line fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" x1=\"6.052\" y1=\"3.933\" x2=\"0.953\" y2=\"9.031\"\/>\t\t\t<line fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" x1=\"2.312\" y1=\"1.241\" x2=\"9.313\" y2=\"1.241\"\/>\t\t\t<line fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" x1=\"8.609\" y1=\"0.501\" x2=\"8.609\" y2=\"7.5\"\/>\t\t<\/svg>\t<\/span><\/a>\t<\/div>\n\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Knowing if your retail media campaigns are working isn\u2019t always easy.  That\u2019s where SPRINT comes in.  <\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84,51],"tags":[],"class_list":["post-24426","post","type-post","status-publish","format-standard","hentry","category-news-en","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Retail Media and How Can SPRINT Help You Get It Right? - SPRINT Agile Research Platform<\/title>\n<meta name=\"description\" content=\"Knowing if your retail media campaigns are working isn\u2019t always easy. 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