{"id":24499,"date":"2025-07-28T13:40:19","date_gmt":"2025-07-28T13:40:19","guid":{"rendered":"https:\/\/sprint-insights.com\/?p=24499"},"modified":"2025-09-30T07:03:42","modified_gmt":"2025-09-30T07:03:42","slug":"custom-benchmark","status":"publish","type":"post","link":"https:\/\/sprint-insights.com\/en\/2025\/07\/28\/custom-benchmark\/","title":{"rendered":"Measure, Compare, and Improve: The Power of a Customized Benchmark"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"24499\" class=\"elementor elementor-24499 elementor-24498\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-70e6be92 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"70e6be92\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-73f47b0e\" data-id=\"73f47b0e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cebb757 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"cebb757\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 15-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span data-contrast=\"auto\">Want to confidently measure, compare, and improve your brand\u2019s performance? A custom benchmark gives you the relevant insights to make it happen. While general market data provides only a broad overview, a tailored benchmark delivers the relevance you need: results that are aligned with your product, your target audience, and the specific context in which your communication takes place. This way, you can be sure you\u2019re comparing apples to apples.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Moreover, having your own benchmark creates a stable measuring stick for consistently evaluating future campaigns. You build a controlled, structured data source that grows with each new study. This lets you spot patterns early and act on opportunities faster.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p><h2><span class=\"TextRun SCXW15781593 BCX8\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW15781593 BCX8\">Effective<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW15781593 BCX8\">Measurement<\/span><span class=\"NormalTextRun SCXW15781593 BCX8\"> in Out-of-Home Advertising: <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW15781593 BCX8\">Our<\/span><span class=\"NormalTextRun SCXW15781593 BCX8\"> OOH Benchmark<\/span><\/span><span class=\"EOP SCXW15781593 BCX8\" data-ccp-props=\"{&quot;134233118&quot;:false,&quot;335559739&quot;:0}\">\u00a0<\/span><\/h2><p><span data-contrast=\"auto\">A great example of such a benchmark is our own out-of-home (OOH) benchmark. OOH advertising operates differently from other media \u2013 you only get one chance to capture attention, often in busy and distracting environments. How do you make sure your ad stands out and truly connects with passersby? Which executions catch the eye and leave a lasting impression?<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">To evaluate new creatives effectively, an OOH benchmark is essential. It provides a reliable frame of reference to objectively compare and optimize the effectiveness of your campaigns.<\/span><\/p><h2><span class=\"TextRun SCXW106541840 BCX8\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW106541840 BCX8\">In-Context <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW106541840 BCX8\">Testing<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW106541840 BCX8\">with<\/span><span class=\"NormalTextRun SCXW106541840 BCX8\"> Eye-Tracking<\/span><\/span><span class=\"EOP SCXW106541840 BCX8\" data-ccp-props=\"{&quot;134233118&quot;:false,&quot;335559739&quot;:0}\">\u00a0<\/span><\/h2><p><span data-contrast=\"auto\">To develop the OOH benchmark, we used in-context testing combined with advanced eye-tracking technology.\u00a0Respondents saw the ads in realistic, everyday scenarios\u2014just like in real life.\u00a0This allowed us to precisely measure how many people actually saw the ad, which visual elements grabbed attention first, and how long that attention was held.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">These insights formed the foundation of our benchmark, enabling us to objectively assess and compare the effectiveness of various OOH executions.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p><h2><span class=\"TextRun SCXW47168838 BCX8\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW47168838 BCX8\">From<\/span><span class=\"NormalTextRun SCXW47168838 BCX8\"> Data <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW47168838 BCX8\">to<\/span><span class=\"NormalTextRun SCXW47168838 BCX8\"> Smart <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW47168838 BCX8\">Optimization<\/span><\/span><span class=\"EOP SCXW47168838 BCX8\" data-ccp-props=\"{&quot;134233118&quot;:false,&quot;335559739&quot;:0}\">\u00a0<\/span><\/h2><p><span data-contrast=\"auto\">A benchmark isn\u2019t just a measurement tool \u2013 it\u2019s a strategic foundation for continuous improvement. The better and more consistent your data source, the smarter your optimization can be.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">That\u2019s why SPRINT is developing an AI chatbot adviser: a tool that uses your own benchmark data to deliver advice fully tailored to your brand, industry, and goals. This adviser demonstrates the value of a well-constructed benchmark for targeted, business-specific optimization.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p><p><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Interested in setting up your own benchmark? Or curious about our AI adviser? Curious what a benchmark could do for your brand? Let\u2019s explore the possibilities together.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-494d488b elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"494d488b\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4e6f363d\" data-id=\"4e6f363d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b9e09c2 elementor-widget elementor-widget-deston_core_call_to_action\" data-id=\"2b9e09c2\" data-element_type=\"widget\" data-widget_type=\"deston_core_call_to_action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-call-to-action qodef-layout--standard qodef-style--stretched\">\n\t<div class=\"qodef-m-inner\">\n\t\t\t<div class=\"qodef-m-content\"><h4>Interested? Request a demo<\/h4><\/div>\n\t\t\t<div class=\"qodef-m-button\">\n\t\t<a class=\"qodef-shortcode qodef-m  qodef-button button qodef-layout--filled  qodef-html--link\" href=\"\/en\/request-a-demo\/\" target=\"_self\"  >\t<span class=\"qodef-m-text\">\t\t<span class=\"qodef-m-text--real\">Request demo<\/span>\t\t<span class=\"qodef-m-text--fake\">Request demo<\/span>\t<\/span>\t<span class=\"qodef-m-icon\">\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\"\t\t     width=\"10px\" height=\"10px\" viewBox=\"0 0 10 10\" enable-background=\"new 0 0 10 10\" xml:space=\"preserve\">\t\t\t<line fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" x1=\"6.052\" y1=\"3.933\" x2=\"0.953\" y2=\"9.031\"\/>\t\t\t<line fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" x1=\"2.312\" y1=\"1.241\" x2=\"9.313\" y2=\"1.241\"\/>\t\t\t<line fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" x1=\"8.609\" y1=\"0.501\" x2=\"8.609\" y2=\"7.5\"\/>\t\t<\/svg>\t<\/span><\/a>\t<\/div>\n\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Discover how a custom benchmark helps you measure, compare, and improve brand performance with relevant data tailored to your goals.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84,51],"tags":[],"class_list":["post-24499","post","type-post","status-publish","format-standard","hentry","category-news-en","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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