{"id":24581,"date":"2025-12-11T09:33:19","date_gmt":"2025-12-11T09:33:19","guid":{"rendered":"https:\/\/sprint-insights.com\/?p=24581"},"modified":"2026-02-09T08:11:22","modified_gmt":"2026-02-09T08:11:22","slug":"discrete-choice-modelling-in-practice-how-alpine-built-a-customer-led-product-strategy","status":"publish","type":"post","link":"https:\/\/sprint-insights.com\/en\/2025\/12\/11\/discrete-choice-modelling-in-practice-how-alpine-built-a-customer-led-product-strategy\/","title":{"rendered":"Discrete Choice Modelling in Practice: How Alpine Built a Customer-Led Product Strategy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"24581\" class=\"elementor elementor-24581\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-70e6be92 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"70e6be92\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-73f47b0e\" data-id=\"73f47b0e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cebb757 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"cebb757\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 15-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span class=\"TextRun SCXW231110474 BCX8\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW231110474 BCX8\">Alpine <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW231110474 BCX8\">faced<\/span><span class=\"NormalTextRun SCXW231110474 BCX8\"> a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW231110474 BCX8\">decisive<\/span><span class=\"NormalTextRun SCXW231110474 BCX8\"> moment: a new product concept was on <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW231110474 BCX8\">the<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW231110474 BCX8\">table<\/span><span class=\"NormalTextRun SCXW231110474 BCX8\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW231110474 BCX8\">with<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW231110474 BCX8\">several<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW231110474 BCX8\">possible<\/span><span class=\"NormalTextRun SCXW231110474 BCX8\"> design <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW231110474 BCX8\">directions<\/span><span class=\"NormalTextRun SCXW231110474 BCX8\">. The <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW231110474 BCX8\">challenge<\/span><span class=\"NormalTextRun SCXW231110474 BCX8\"> was <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW231110474 BCX8\">to<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW231110474 BCX8\">identify<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW231110474 BCX8\">which<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW231110474 BCX8\">combination<\/span><span class=\"NormalTextRun SCXW231110474 BCX8\"> of features <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW231110474 BCX8\">would<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW231110474 BCX8\">genuinely<\/span><span class=\"NormalTextRun SCXW231110474 BCX8\"> matter <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW231110474 BCX8\">to<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW231110474 BCX8\">future<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW231110474 BCX8\">buyers<\/span><span class=\"NormalTextRun SCXW231110474 BCX8\">. Traditional feedback <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW231110474 BCX8\">alone<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW231110474 BCX8\">wasn\u2019t<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW231110474 BCX8\">enough<\/span><span class=\"NormalTextRun SCXW231110474 BCX8\">. <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW231110474 BCX8\">To<\/span><span class=\"NormalTextRun SCXW231110474 BCX8\"> cut <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW231110474 BCX8\">through<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW231110474 BCX8\">assumptions<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW231110474 BCX8\">and<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW231110474 BCX8\">internal<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW231110474 BCX8\">debate<\/span><span class=\"NormalTextRun SCXW231110474 BCX8\">, Alpine <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW231110474 BCX8\">needed<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW231110474 BCX8\">evidence<\/span><span class=\"NormalTextRun SCXW231110474 BCX8\"> of <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW231110474 BCX8\">what<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW231110474 BCX8\">customers<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW231110474 BCX8\">would<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW231110474 BCX8\">actually<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW231110474 BCX8\">choose<\/span><span class=\"NormalTextRun SCXW231110474 BCX8\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW231110474 BCX8\">rather<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW231110474 BCX8\">than<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW231110474 BCX8\">what<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW231110474 BCX8\">they<\/span><span class=\"NormalTextRun SCXW231110474 BCX8\"> say <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW231110474 BCX8\">they<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW231110474 BCX8\">prefer<\/span><span class=\"NormalTextRun SCXW231110474 BCX8\">. Discrete <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW231110474 BCX8\">Choice<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW231110474 BCX8\">Modelling<\/span><span class=\"NormalTextRun SCXW231110474 BCX8\"> (DCM) provides the solution.<\/span><\/span><\/p><h2><span class=\"EOP SCXW15781593 BCX8\" data-ccp-props=\"{&quot;134233118&quot;:false,&quot;335559739&quot;:0}\"><span class=\"EOP SCXW92070515 BCX8\" data-ccp-props=\"{}\"><span class=\"EOP SCXW110036173 BCX8\" data-ccp-props=\"{&quot;134233118&quot;:false,&quot;335559739&quot;:0}\"><span class=\"TextRun SCXW128220590 BCX8\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW128220590 BCX8\">What<\/span><span class=\"NormalTextRun SCXW128220590 BCX8\"> is Discrete <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW128220590 BCX8\">Choice<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW128220590 BCX8\">Modelling<\/span><span class=\"NormalTextRun SCXW128220590 BCX8\">?<\/span><\/span><span class=\"EOP SCXW128220590 BCX8\" data-ccp-props=\"{&quot;134233118&quot;:false,&quot;335559739&quot;:0}\">\u00a0<\/span> <\/span> <\/span> <\/span><\/h2><p>DCM is<span class=\"TextRun SCXW231110474 BCX8\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW231110474 BCX8\"> a specific method within conjoint analysis which <\/span><\/span>simulates real-world decision-making by asking consumers to choose between product variants, each made up of different combinations of attributes. By analyzing these choices, you can gain insights into actual customer behavior and preferences. This helps you identify which product features provide the most value and which are less important.<\/p><h2><span class=\"TextRun SCXW54776062 BCX8\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW54776062 BCX8\">Why<\/span><span class=\"NormalTextRun SCXW54776062 BCX8\"> Discrete <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW54776062 BCX8\">Choice<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW54776062 BCX8\">Modelling<\/span><span class=\"NormalTextRun SCXW54776062 BCX8\"> is a game <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW54776062 BCX8\">changer<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW54776062 BCX8\">for<\/span><span class=\"NormalTextRun SCXW54776062 BCX8\"> product development<\/span><\/span><span class=\"EOP SCXW54776062 BCX8\" data-ccp-props=\"{&quot;134233118&quot;:false,&quot;335559739&quot;:0}\">\u00a0<\/span><\/h2><p data-start=\"0\" data-end=\"127\">DCM offers several advantages for organizations looking to innovate with a customer-focused approach:<\/p><ul><li aria-setsize=\"-1\" data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"17\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Aptos&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Evidence-based insight: <\/span><\/b>No assumptions. Only data that reveals which features truly make a difference.<\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"18\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Aptos&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Focused innovation: <\/span><\/b><span data-contrast=\"auto\">Focus on features that matter most to the customer.<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"19\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Aptos&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Value optimisation:<\/span><\/b><span data-contrast=\"auto\"> Discover which feature combinations are the most attractive, such as combinations of price, material, and color.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"20\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Aptos&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Stronger positioning:<\/span><\/b><span data-contrast=\"auto\"> Mapping differences in preferences between target groups.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"21\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Aptos&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Reduced risk:<\/span><\/b><span data-contrast=\"auto\"> Make decisions based on facts, not gut feelings or internal preferences.<\/span><\/li><\/ul><h2><span class=\"EOP SCXW21073534 BCX8\" data-ccp-props=\"{&quot;134233118&quot;:false,&quot;335559739&quot;:0}\"><span class=\"TextRun SCXW109441232 BCX8\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW109441232 BCX8\">Our<\/span><span class=\"NormalTextRun SCXW109441232 BCX8\"> approach <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW109441232 BCX8\">with<\/span> <span class=\"NormalTextRun SCXW109441232 BCX8\">Alpine<\/span><\/span><span class=\"EOP SCXW109441232 BCX8\" data-ccp-props=\"{&quot;134233118&quot;:false,&quot;335559739&quot;:0}\">\u00a0<\/span> <\/span><\/h2><p><span data-contrast=\"auto\">We built a tailored choice experiment around Alpine\u2019s design options. Instead of asking respondents what they liked, we observed how they navigated trade-offs. Each participant repeatedly chose between product variants that differed in material, acoustic performance, price, colour options and other relevant features.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">The resulting model quantified the importance of each attribute and exposed which combinations maximised appeal. Alpine gained a behavioural map of consumer decision-making, not just surface-level preferences.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p><h2><span class=\"EOP SCXW47168838 BCX8\" data-ccp-props=\"{&quot;134233118&quot;:false,&quot;335559739&quot;:0}\"><span class=\"EOP SCXW190733749 BCX8\" data-ccp-props=\"{}\"><span class=\"EOP SCXW247405775 BCX8\" data-ccp-props=\"{&quot;134233118&quot;:false,&quot;335559739&quot;:0}\"><span class=\"TextRun SCXW44476166 BCX8\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW44476166 BCX8\">What<\/span><span class=\"NormalTextRun SCXW44476166 BCX8\"> Alpine g<\/span><span class=\"NormalTextRun SCXW44476166 BCX8\">ained<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW44476166 BCX8\">from<\/span><span class=\"NormalTextRun SCXW44476166 BCX8\"> It<\/span><\/span><span class=\"EOP SCXW44476166 BCX8\" data-ccp-props=\"{&quot;134233118&quot;:false,&quot;335559739&quot;:0}\">\u00a0<\/span> <\/span> <\/span> <\/span><\/h2><p><span data-contrast=\"auto\">Thanks to the insights from the model, Alpine was able to prioritize more effectively. They could base design choices on concrete customer preferences, leading to a product that better matched market needs and offered stronger differentiation.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">This approach gave Alpine the confidence to make decisions that were widely supported within the team because they were based on solid data.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p><h2><span class=\"EOP SCXW47168838 BCX8\" data-ccp-props=\"{&quot;134233118&quot;:false,&quot;335559739&quot;:0}\"><span class=\"EOP SCXW190733749 BCX8\" data-ccp-props=\"{}\"><span class=\"EOP SCXW205462808 BCX8\" data-ccp-props=\"{}\"><span class=\"EOP SCXW79799604 BCX8\" data-ccp-props=\"{&quot;134233118&quot;:false,&quot;335559739&quot;:0}\"><span class=\"TextRun SCXW236843159 BCX8\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW236843159 BCX8\">Do <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW236843159 BCX8\">you<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW236843159 BCX8\">also<\/span><span class=\"NormalTextRun SCXW236843159 BCX8\"> want <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW236843159 BCX8\">to<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW236843159 BCX8\">know<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW236843159 BCX8\">what<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW236843159 BCX8\">truly<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW236843159 BCX8\">matters<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW236843159 BCX8\">to<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW236843159 BCX8\">your<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW236843159 BCX8\">customers<\/span><span class=\"NormalTextRun SCXW236843159 BCX8\">?<\/span><\/span><span class=\"EOP SCXW236843159 BCX8\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span> <\/span> <\/span> <\/span><\/span><\/h2><p><span data-contrast=\"auto\">With Discrete Choice Modelling, you turn customer behavior into concrete, data-driven decisions.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><span data-contrast=\"auto\">Discover what this approach can mean for your brand. Feel free to contact us. We\u2019re happy to help!<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-494d488b elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"494d488b\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4e6f363d\" data-id=\"4e6f363d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b9e09c2 elementor-widget elementor-widget-deston_core_call_to_action\" data-id=\"2b9e09c2\" data-element_type=\"widget\" data-widget_type=\"deston_core_call_to_action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-call-to-action qodef-layout--standard qodef-style--stretched\">\n\t<div class=\"qodef-m-inner\">\n\t\t\t<div class=\"qodef-m-content\"><h4>Interested? Request a demo<\/h4><\/div>\n\t\t\t<div class=\"qodef-m-button\">\n\t\t<a class=\"qodef-shortcode qodef-m  qodef-button button qodef-layout--filled  qodef-html--link\" href=\"\/en\/request-a-demo\/\" target=\"_self\"  >\t<span class=\"qodef-m-text\">\t\t<span class=\"qodef-m-text--real\">Request demo<\/span>\t\t<span class=\"qodef-m-text--fake\">Request demo<\/span>\t<\/span>\t<span class=\"qodef-m-icon\">\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\"\t\t     width=\"10px\" height=\"10px\" viewBox=\"0 0 10 10\" enable-background=\"new 0 0 10 10\" xml:space=\"preserve\">\t\t\t<line fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" x1=\"6.052\" y1=\"3.933\" x2=\"0.953\" y2=\"9.031\"\/>\t\t\t<line fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" x1=\"2.312\" y1=\"1.241\" x2=\"9.313\" y2=\"1.241\"\/>\t\t\t<line fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" x1=\"8.609\" y1=\"0.501\" x2=\"8.609\" y2=\"7.5\"\/>\t\t<\/svg>\t<\/span><\/a>\t<\/div>\n\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>How Alpine made customer-driven choices with Discrete Choice Modelling. Discover how DCM improves product development.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51,84],"tags":[],"class_list":["post-24581","post","type-post","status-publish","format-standard","hentry","category-news","category-news-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Discrete Choice Modelling in Practice: How Alpine Built a Customer-Led Product Strategy - SPRINT Agile Research Platform<\/title>\n<meta name=\"description\" content=\"How Alpine made customer-driven choices with Discrete Choice Modelling. 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