{"id":24617,"date":"2026-02-09T07:50:21","date_gmt":"2026-02-09T07:50:21","guid":{"rendered":"https:\/\/sprint-insights.com\/?p=24617"},"modified":"2026-02-09T08:25:17","modified_gmt":"2026-02-09T08:25:17","slug":"sprint-wrap-up-2025","status":"publish","type":"post","link":"https:\/\/sprint-insights.com\/en\/2026\/02\/09\/sprint-wrap-up-2025\/","title":{"rendered":"Sprint Wrap-up 2025"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"24617\" class=\"elementor elementor-24617\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-70e6be92 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"70e6be92\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-73f47b0e\" data-id=\"73f47b0e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cebb757 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"cebb757\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 15-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span data-contrast=\"auto\">In 2025, our research team conducted an impressive 340 tests across various categories. From concepts to packaging, and from campaigns to brand tracking \u2013 everything was tested to help brands make data-driven decisions. It was a year full of innovative developments, where new ideas were validated, and concepts were fine-tuned for greater impact. The year was focused on delivering quick, targeted insights and validating ideas that truly make a difference.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">The data highlights a balanced research portfolio, with brand health monitoring and product innovation receiving the most attention, while creative optimization remained a consistent priority throughout the year.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Below,\u00a0you\u2019ll\u00a0find\u00a0the\u00a0top 5 test types\u00a0and\u00a0how\u00a0our\u00a0research\u00a0efforts\u00a0were\u00a0distributed\u00a0across\u00a0different\u00a0categories.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p><h2><span class=\"EOP SCXW15781593 BCX8\" data-ccp-props=\"{&quot;134233118&quot;:false,&quot;335559739&quot;:0}\"><span class=\"EOP SCXW92070515 BCX8\" data-ccp-props=\"{}\"><span class=\"EOP SCXW110036173 BCX8\" data-ccp-props=\"{&quot;134233118&quot;:false,&quot;335559739&quot;:0}\"><span class=\"EOP SCXW128220590 BCX8\" data-ccp-props=\"{&quot;134233118&quot;:false,&quot;335559739&quot;:0}\"><span class=\"TextRun SCXW169464705 BCX8\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW169464705 BCX8\">Brand Tracking Leads\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW169464705 BCX8\">the<\/span><span class=\"NormalTextRun SCXW169464705 BCX8\"> Way<\/span><\/span><\/span><\/span><\/span><\/span><\/h2><p><span class=\"TextRun SCXW37734464 BCX8\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW37734464 BCX8\">Agile Brand <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW37734464 BCX8\">Trackers<\/span><span class=\"NormalTextRun SCXW37734464 BCX8\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW37734464 BCX8\">took<\/span><span class=\"NormalTextRun SCXW37734464 BCX8\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW37734464 BCX8\">the<\/span><span class=\"NormalTextRun SCXW37734464 BCX8\">\u00a0lead as\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW37734464 BCX8\">the<\/span><span class=\"NormalTextRun SCXW37734464 BCX8\">\u00a0most\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW37734464 BCX8\">frequently<\/span><span class=\"NormalTextRun SCXW37734464 BCX8\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW37734464 BCX8\">used<\/span><span class=\"NormalTextRun SCXW37734464 BCX8\">\u00a0research\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW37734464 BCX8\">method<\/span><span class=\"NormalTextRun SCXW37734464 BCX8\">,\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW37734464 BCX8\">with<\/span><span class=\"NormalTextRun SCXW37734464 BCX8\">\u00a0<\/span><\/span><span class=\"TextRun SCXW37734464 BCX8\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW37734464 BCX8\">63 studies<\/span><span class=\"NormalTextRun SCXW37734464 BCX8\">.<\/span><\/span><span class=\"TextRun SCXW37734464 BCX8\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW37734464 BCX8\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW37734464 BCX8\">This<\/span><span class=\"NormalTextRun SCXW37734464 BCX8\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW37734464 BCX8\">emphasizes<\/span><span class=\"NormalTextRun SCXW37734464 BCX8\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW37734464 BCX8\">the<\/span><span class=\"NormalTextRun SCXW37734464 BCX8\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW37734464 BCX8\">ongoing<\/span><span class=\"NormalTextRun SCXW37734464 BCX8\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW37734464 BCX8\">importance<\/span><span class=\"NormalTextRun SCXW37734464 BCX8\"> of monitoring brand health <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW37734464 BCX8\">and<\/span><span class=\"NormalTextRun SCXW37734464 BCX8\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW37734464 BCX8\">consumer<\/span><span class=\"NormalTextRun SCXW37734464 BCX8\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW37734464 BCX8\">perception<\/span><span class=\"NormalTextRun SCXW37734464 BCX8\"> in real time.<\/span><\/span><\/p><h2><span class=\"EOP SCXW54776062 BCX8\" data-ccp-props=\"{&quot;134233118&quot;:false,&quot;335559739&quot;:0}\"><span class=\"TextRun SCXW55520351 BCX8\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW55520351 BCX8\">Focus on Product Development<\/span><\/span><span class=\"EOP SCXW55520351 BCX8\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span> <\/span><\/h2><p data-start=\"0\" data-end=\"127\"><span class=\"TextRun SCXW247850001 BCX8\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW247850001 BCX8\">Concept\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW247850001 BCX8\">Testing<\/span><span class=\"NormalTextRun SCXW247850001 BCX8\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW247850001 BCX8\">for<\/span><span class=\"NormalTextRun SCXW247850001 BCX8\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW247850001 BCX8\">products<\/span><span class=\"NormalTextRun SCXW247850001 BCX8\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW247850001 BCX8\">ranked<\/span><span class=\"NormalTextRun SCXW247850001 BCX8\">\u00a0second\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW247850001 BCX8\">with<\/span><span class=\"NormalTextRun SCXW247850001 BCX8\">\u00a0<\/span><span class=\"NormalTextRun SCXW247850001 BCX8\">44 tests<\/span><span class=\"NormalTextRun SCXW247850001 BCX8\">,\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW247850001 BCX8\">reflecting<\/span><span class=\"NormalTextRun SCXW247850001 BCX8\">\u00a0a strong focus on\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW247850001 BCX8\">validating<\/span><span class=\"NormalTextRun SCXW247850001 BCX8\">\u00a0new<\/span><\/span><span class=\"TextRun SCXW247850001 BCX8\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW247850001 BCX8\">\u00a0product\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW247850001 BCX8\">ideas<\/span><span class=\"NormalTextRun SCXW247850001 BCX8\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW247850001 BCX8\">before<\/span><span class=\"NormalTextRun SCXW247850001 BCX8\">\u00a0market\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW247850001 BCX8\">launch<\/span><span class=\"NormalTextRun SCXW247850001 BCX8\">.<\/span><\/span><\/p><h2><span class=\"EOP SCXW21073534 BCX8\" data-ccp-props=\"{&quot;134233118&quot;:false,&quot;335559739&quot;:0}\"><span class=\"EOP SCXW109441232 BCX8\" data-ccp-props=\"{&quot;134233118&quot;:false,&quot;335559739&quot;:0}\"><span class=\"TextRun SCXW88788812 BCX8\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW88788812 BCX8\">Visual &amp; Creative Research<\/span><\/span> <\/span> <\/span><\/h2><p><span data-contrast=\"auto\">Creative\u00a0testing\u00a0saw\u00a0significant\u00a0activity\u00a0this\u00a0year:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Packaging\u00a0Tests: 39 studies\u00a0ensuring\u00a0shelf\u00a0appeal<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Video Tests: 35\u00a0evaluations\u00a0of video content\u00a0effectiveness<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Copy Tests: 24 assessments of messaging impact<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li><\/ul><p><span data-contrast=\"auto\">Together\u00a0with\u00a070+\u00a0creative\u00a0tests overall,\u00a0this\u00a0demonstrates\u00a0a\u00a0strategic\u00a0focus on\u00a0optimizing\u00a0consumer-facing\u00a0materials.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">We look forward\u00a0to\u00a0<\/span><b><span data-contrast=\"auto\">2026<\/span><\/b><span data-contrast=\"auto\">,\u00a0with\u00a0even more\u00a0exciting\u00a0data\u00a0and\u00a0insights\u00a0ahead!<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c8f9896 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"c8f9896\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-394b734\" data-id=\"394b734\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-06a2506 elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"06a2506\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 15-04-2024 *\/\n.elementor-widget-image-carousel .swiper,.elementor-widget-image-carousel .swiper-container{position:static}.elementor-widget-image-carousel .swiper-container .swiper-slide figure,.elementor-widget-image-carousel .swiper .swiper-slide figure{line-height:inherit}.elementor-widget-image-carousel .swiper-slide{text-align:center}.elementor-image-carousel-wrapper:not(.swiper-container-initialized):not(.swiper-initialized) .swiper-slide{max-width:calc(100% \/ var(--e-image-carousel-slides-to-show, 3))}<\/style>\t\t<div class=\"elementor-image-carousel-wrapper swiper\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2026\/02\/1.png\" alt=\"Overview\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2026\/02\/2.png\" alt=\"2\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2026\/02\/3.png\" alt=\"3\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/sprint-insights.com\/wp-content\/uploads\/2026\/02\/4.png\" alt=\"4\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-494d488b elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"494d488b\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4e6f363d\" data-id=\"4e6f363d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b9e09c2 elementor-widget elementor-widget-deston_core_call_to_action\" data-id=\"2b9e09c2\" data-element_type=\"widget\" data-widget_type=\"deston_core_call_to_action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-call-to-action qodef-layout--standard qodef-style--stretched\">\n\t<div class=\"qodef-m-inner\">\n\t\t\t<div class=\"qodef-m-content\"><h4>Interested? Request a demo<\/h4><\/div>\n\t\t\t<div class=\"qodef-m-button\">\n\t\t<a class=\"qodef-shortcode qodef-m  qodef-button button qodef-layout--filled  qodef-html--link\" href=\"\/en\/request-a-demo\/\" target=\"_self\"  >\t<span class=\"qodef-m-text\">\t\t<span class=\"qodef-m-text--real\">Request demo<\/span>\t\t<span class=\"qodef-m-text--fake\">Request demo<\/span>\t<\/span>\t<span class=\"qodef-m-icon\">\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\"\t\t     width=\"10px\" height=\"10px\" viewBox=\"0 0 10 10\" enable-background=\"new 0 0 10 10\" xml:space=\"preserve\">\t\t\t<line fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" x1=\"6.052\" y1=\"3.933\" x2=\"0.953\" y2=\"9.031\"\/>\t\t\t<line fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" x1=\"2.312\" y1=\"1.241\" x2=\"9.313\" y2=\"1.241\"\/>\t\t\t<line fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" x1=\"8.609\" y1=\"0.501\" x2=\"8.609\" y2=\"7.5\"\/>\t\t<\/svg>\t<\/span><\/a>\t<\/div>\n\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>2025 was a year of innovation and impact for our research team, with 340 tests across various categories, from brand tracking to product development and creative optimization. Discover how we helped brands make data-driven decisions for maximum results.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51,84],"tags":[],"class_list":["post-24617","post","type-post","status-publish","format-standard","hentry","category-news","category-news-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sprint Wrap-up 2025 - SPRINT Agile Research Platform<\/title>\n<meta name=\"description\" content=\"2025 was a year of innovation and impact for our research team, with 340 tests across various categories, from brand tracking to product development and creative optimization. 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