September was an eventful month for SPRINT, with Jean-Pierre attending some of the top industry events across Europe for networking and knowledge-building. 

• On September 18-19, he attended DMEXCO in Cologne, where discussions centered on adapting to a post-cookie advertising world, AI’s expanding role in campaign measurement, and the development of privacy-first ad technologies. Unified identity strategies were emphasized as crucial to success in this evolving space, and AI’s role in driving retail media growth was a hot topic. 
• On September 24, Jean-Pierre was at Screenforce Day 2024 in the Johan Cruijff Arena, Amsterdam. The event highlighted the crucial role of creativity in long-term brand building, with experts like Orlando Wood (System1) emphasizing the need for storytelling and emotional engagement in advertising to create lasting brand impact. 
• Wrapping up the month, Jean-Pierre traveled to Paris for Printemps des Études on September 26-27. The event featured a roundtable on Responsabilité Sociétale des Marques (RSM), focusing on bridging the gap between sustainability and consumers. Discussions highlighted the importance of authentic brand strategies and collaborative efforts across industries to foster sustainable and impactful change. 

In summary, September was an inspiring month filled with fresh perspectives and cutting-edge trends in AI, creativity, and sustainability.

As SPRINT continues to expand our knowledge and integrate these insights into our solutions, we remain committed to helping you stay ahead in the ever-evolving landscape of market research and advertising. Stay tuned for more updates as we apply these learnings to drive better results for our clients.