INNOVATION RESEARCH

Concept Test

The concept test or product test from SPRINT is the perfect means of quickly and simply testing a product or service. The test result gives you a clear indication of how well your product scores on the aspects attractiveness, relevance, unicity, credibility and brand fit. And that is exactly what you need when launching a new product or a current product update. Discover exactly how promising your product or service is and where there is room for improvement.

SPRINT selects the ideal respondents from your target group, and presents the concept online to a sample of at least 100. They score the concept according to 5 universal concept KPIs. We also present a series of customer insights, and test how well your concept solves these problems. In addition to our standard questions, you can add up to 10 questions of your own. The feedback from your target group provides a clear insight into the potential of your latest concept. You can also opt to have 1 or more concepts tested, to identify the most promising option.

Insights following concept testing

The Concept test reveals how the consumer experiences and perceives your new concept or product. You gain an insight into the intention to buy and whether your concept elicits a brand recognition response. The test outcome clearly reveals areas for improvement, and provides answers among others to the following questions:

  • How does your target group perceive and experience your new concept?
  • Is the concept attractive enough?
  • On what basis does your target group consider your brand?
  • What are the strengths and weaknesses?
  • What improvements can you make to boost the intention to buy?

Interested in a concept test? 

CONCEPT TEST

Cérélia OaYeah! pancakes: From
concept card to supermarket shelves

Cérélia brought an innovation to the market: the OaYeah! fluffy American-style pancakes and large thin Dutch pancakes. The international food company not only launched a new brand, but also a completely new product – two pancake varieties made with oat milk. Before introducing this brand-new concept in four countries, Cérélia conducted a SPRINT concept test, enabling them to quickly test the idea.

By conducting the concept test, Cérélia was able to gather essential insights and feedback from potential consumers before the actual launch of the OaYeah! pancakes. This enabled Cérélia to make decisions quickly and efficiently based on solid data.

Concept test SPRINT cerelia
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