Innovation
Optimal price test (Gabor Granger)
This test gives a quick insight into the price setting that will maximise your market share and turnover score. In a series of rounds, consumers give feedback on product pricing. The test is only conducted with a group of consumers who have already expressed the intention to buy.
This test gives a quick insight into the price setting that will maximise your market share and turnover score. In a series of rounds, consumers give feedback on product pricing. The test is only conducted for a group of consumers who have already expressed the intention to buy the product. You can use these insights to set the optimum price for generating maximum revenue.