Retail media is quickly becoming a big deal. These ads are placed right where shoppers are making decisions — think of wobblers, floor stickers, digital screens in stores; and web banners on e-commerce sites or apps. It’s not just about reaching people while they shop; it’s about making sure your message stands out in a sea of distractions. 

But here’s the tricky part: knowing your retail media campaigns are working isn’t always easy.  That’s where SPRINT comes in. 

Testing Ads the Smart Way with SPRINT 

Before you spend big on retail media campaigns, wouldn’t it be great to know which ads actually connect with shoppers? SPRINT helps you do exactly that—by testing your ads in the real shopping environment, not just in a lab or on a plain background.

Here’s how: 

• In-Context Testing: We show your ads exactly where shoppers will see them (e.g., in the local supermarkets, on the retail websites), so you get realistic feedback on how they perform. 
• Eye-Tracking: Ever wonder what grabs people’s eyes first? SPRINT tracks where shoppers look and for how long, so you can optimize placement and design for maximum impact. 
• Different Ad Formats: Whether it’s a video, (D)OOH, or in-store activations, we test them all. That way, you can pick the format that works best for your audience. 

Why SPRINT? Because Data Should Drive Your Decisions 

With all the different formats and ways to advertise, it’s easy to miss the mark if you don’t know what resonates with your audience. By using SPRINT’s pre-testing, you get real insights into what works before you launch. This means less guesswork, smarter spending, and ads that actually get noticed and lift your brand awareness or sales. 

A great example of our approach in action is our collaboration with AH Retail Media Services. Together with Albert Heijn and Blauw Research, we will be presenting at NIMA Marketing Day: ‘The Ingredients of Effective Creations in Retail Media‘. A session packed with insights from research into what creative elements work best within retail environments.

Ready to take your retail media to the next level? Want to know how we can help you optimize your campaigns? Get in touch with us today!