INNOVATION
Price Sensitivity Meter (van Westendorp)
The test quickly identifies the ideal price range for placing your product on the market. Based on 4 questions, you determine which price consumers consider too cheap, cheap, expensive and too expensive.
You are an expert in your field, and understand better than anyone the value of a product or service. But how do you know for certain that your price is not too high or too low?
Using the Westendorp Price sensitivity meter, you can easily determine the price range for placing a product or service on the market. Based on 4 questions, you determine which price consumers consider too cheap, cheap, expensive and too expensive.
Interested in a price test?
PRICE SENSITIVITY METER
What should the optimal
price be for Grolsch Herstbier 0.0%?
Character defines the Grolsch beer brand, embodying the spirit of forging your own path and standing by your beliefs with confidence. True to its convictions, Grolsch pioneers as the first brewer to introduce an alcohol-free autumn beer. However, it encountered two pivotal questions: what pricing strategy to adopt and what name to bestow upon its new beer?
Grolsch turned to SPRINT to carry out pricing research and set up a standard questionnaire to find an appealing name.
