Measuring Attention in Context: The Shift to Attention-Based Ad Testing
Eye-tracking and in-context testing aren’t just new tools; they mark a shift in how we define and measure ad performance.
Get to know our newest SPRINTer: Pip!
Pip just joined our SPRINT team as a Research Manager!
SmartAssIst: Your Shortcut to Custom Questions
SmartAssIst is now available with SPRINT: an AI tool that makes creating custom questions faster and easier.
SPRINT 2024-Wrapped: What Are People Testing?
As 2024 is coming to an end, we’re taking a moment to reflect on the most popular test types and formats our clients used this year.
Stand Out in the Crowd: In-Context Testing for OOH Ads
Test your OOH ads in-context with SPRINT to gain a competitive edge and ensure your campaigns deliver maximum impact.
Get Ahead with Timeline Testing: Perfecting Your Social Media Ads
We're excited to give you an insider’s look at Timeline Testing, the tool designed to perfect your social ads in their natural environment.
September Event Highlights: AI, Storytelling, and Sustainability
September was an eventful month for SPRINT, with Jean-Pierre attending some of the top industry events across Europe.
Contextual Envelope Insights for Nationale Postcode Loterij
Nationale Postcode Loterij is interested in the real-world perception of their envelopes, so we customized a solution that extended beyond our existing content testing.
Speed and AI in Market Research: Key Learnings from IIEX 2024 and Quirk’s Media
Key learnings from IIEX 2024 and Quirk's Media highlight the transformative potential of AI.
SPRINT Platform Update: New Client Onboarding Guide
We're excited to announce a significant addition to the SPRINT platform that makes your experience even smoother.