Sprint Wrap-up 2025
2025 was a year of innovation and impact for our research team, with 340 tests across various categories, from brand tracking to product development and creative optimization. Disc
Discrete Choice Modelling in Practice: How Alpine Built a Customer-Led Product Strategy
How Alpine made customer-driven choices with Discrete Choice Modelling. Discover how DCM improves product development.
Research on the User Experience of BrainBite: AI Learning for Kids
SPRINT conducted a user experience study for BrainBite, a Dutch EdTech startup using AI to personalize and improve children’s learning. Learn how parents experienced the platform
Measure, Compare, and Improve: The Power of a Customized Benchmark
Discover how a custom benchmark helps you measure, compare, and improve brand performance with relevant data tailored to your goals.
The creative bonus of retail media
Together with Blauw Brand & Campaign, Albert Heijn Retail Media Services used Blauw’s Agile Research Platform SPRINT to investigate how creative assets truly work within retail m
Retail Media and How Can SPRINT Help You Get It Right?
Knowing if your retail media campaigns are working isn’t always easy. That’s where SPRINT comes in.
Measuring Attention in Context: The Shift to Attention-Based Ad Testing
Eye-tracking and in-context testing aren’t just new tools; they mark a shift in how we define and measure ad performance.
Get to know our newest SPRINTer: Pip!
Pip just joined our SPRINT team as a Research Manager!
SmartAssIst: Your Shortcut to Custom Questions
SmartAssIst is now available with SPRINT: an AI tool that makes creating custom questions faster and easier.
SPRINT 2024-Wrapped: What Are People Testing?
As 2024 is coming to an end, we’re taking a moment to reflect on the most popular test types and formats our clients used this year.