Eye-tracking is a state-of-the-art process which tracks users’ eye movements. We have been using eye-tracking for a while in our SPRINT tests. Recently, we have upgraded our tools to use this measurement method. We are now able to implement eye-tracking much easier, faster and more affordable than before.

The visual efficiency of content, videos, advertisements, billboards, webpages, displays, packaging etc. is getting more important. As a rule, you have several seconds to grab the attention of your customer. When you use eye-tracking by SPRINT, you can uncover where a person looked first, and you can track your user’s eye movements. You will see exactly what they see when they are interacting with your content, videos or images. The results are presented on playable heatmaps.

Are you interested in how eye-tracking works in our SPRINT tests or do you want to use eye-tracking in your test? Book a demo by clicking the button below.