Discover our latest innovation – the Max Diff module, a survey method for ranking preferences among multiple items. It helps prioritize choices by identifying the most and least preferred options. Our module offers:

• On-the-Fly Analysis: meaning real-time data analysis during collection. It allows instant interpretation and understanding of the respondents’ preferences, aiding quick decision-making
• Item Segmentation: categorization of items based on preferences. It involves categorizing options that are consistently preferred or rejected by respondents.

This module can be useful in various tests such as concept tests, packaging tests, claims tests, and more. Contact us for a demo or immediately add it to your test request.