INNOVATION

Claims test

The claims in marketing material and on packaging play a key role in consumer perception of your brand. Claims can boost the intention to buy, but can also work against a brand if they are not credible or if they evoke a negative emotional response.

With a claims test, you discover the consumer score for your claims and learn what feelings they generate. The test outcomes also give you an insight into the score achieved by your claim in terms of:

  • attractiveness
  • relevance
  • credibility
  • packaging/brand match
  • intention to buy

You can compare the results of the claims test with other claims via our benchmark to reveal the best-scoring KPIs for your claim.

Interested in a claims test?

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CLAIMS TEST

What sort of promise
would best express Vattenfall's commitment to delivering ever-greener electricity?

Vattenfall is an energy company which has a clear objective in mind: to make life without fossil fuels possible. That starts with Vattenfall itself; the energy company is slowly but surely phasing out use of fossil fuels, such as coal, and making significant investment in generating green solar and wind energy. Within the next few years, 100% green electricity from sources in the Netherlands must be available to all its customers.

The company wants to notify its customers of this change. But which of the three messages it has drafted to do this would Vattenfall best be advised to use to communicate this to its customers? Which message best conveys its plans, and which scenario ensures that its current customers will stick with Vattenfall? SPRINT investigated the matter for Vattenfall within 24 hours.

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