During the last couple of months we have been busy developing a new dashboard for our Agile Brand Tracker. This update makes it simpler to track changes over time and compare against competitors. From now on, we will use this new dashboard for every first measurement.

What are the new functionalities

• The updated dashboard offers a clear brand funnel that visualizes awareness, consideration and preference.
• It’s easier to track brand awareness over time and compare between competitors.
• We have enhanced the option to monitor appreciation, consideration, and preference over time and compare between competitors.
• It is now possible to easily compare your brand’s image over time and to competitors.