From concept card to supermarket shelves: Cérélia introduced OaYeah! pancakes, a new product made with oat milk, in an international debut.
Before launching in four countries, Cérélia conducted a SPRINT concept test to quickly gather feedback from millennials and Gen Z. The test provided valuable insights on attractiveness, relevance, credibility, and more. The results confirmed the pancakes’ success, allowing Cérélia to make informed decisions based on solid data. SPRINT concept testing proves to be a winning strategy for new product introductions.

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