Innovation
Claims test
The claims in marketing material and on packaging play a key role in consumer perception of your brand. Claims can boost the intention to buy, but can also work against a brand if they are not credible or if they evoke a negative emotional response.
With a claims test, you discover the consumer score for your claims and learn what feelings they generate. The test outcomes also give you an insight into the score achieved by your claim in terms of:
- attractiveness
- relevance
- credibility
- packaging/brand match
- intention to buy
You can compare the results of the claims test with other claims via our benchmark to reveal the best-scoring KPIs for your claim.