CONTENT TEST

From Doormat to Decision-Making: Bespoke Contextual Envelope Insights for Nationale Postcode Loterij 

As new marketing communication channels emerge daily, traditional mail remains a crucial way for many companies to connect with their clients. Nationale Postcode Loterij recognized not only the importance of the content but the envelope itself as a critical touchpoint. To enhance the impact of their messaging, Nationale Postcode Loterij sought deeper insights into how envelopes are perceived by recipients. 

Client-Centric Innovation: A Collaborative Journey  

At SPRINT, we pride ourselves on our agility and adaptability. When Nationale Postcode Loterij expressed their interest in understanding the real-world perception of their envelopes, we proposed a customized solution that extended beyond our existing content testing.  

Recognizing that first impressions are often made the moment an envelope lands on a doormat, we contextualized our testing by presenting envelopes as they would appear in everyday settings. We also included activation questions to capture immediate reactions and action intent before the content was even opened. 

Turning Ideas into Action 

Nationale Postcode Loterij was enthusiastic about the proposal and actively contributed to shaping the questionnaire. Through a comprehensive brainstorming session, we fostered a collaborative environment where the proposal was refined and the testing process was ensured to align with Nationale Postcode Loterij’s goals.  

Together, we crafted a bespoke testing approach that evaluates both the envelope and its contents in a realistic doormat context. This approach enables Nationale Postcode Loterij to test their direct mail with a rapid 24-hour turnaround, providing them with the insights needed to make confident, data-driven decisions. 

SPRINT is all about Do-It-Together  

At SPRINT, our “Do-It-Together” philosophy is at the heart of everything we do. Through a plenary session, we demonstrated our platform to the Nationale Postcode Loterij team, enabling them to easily request tests and ensuring a seamless process from start to finish. Meanwhile, our dedicated SPRINTers are always on standby to offer support, ensuring a smooth and efficient experience every step of the way. 

We strive to be more than just a service provider — we are a partner invested in your success. With our tailored solutions and collaborative approach, we are here to help you achieve your marketing objectives with ease and confidence. 

Ready to transform your communication strategy? Contact us today to learn how our bespoke solutions can enhance your marketing efforts. 

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