Solutions

For many organisations, innovation is the key to success. But how can you innovate successfully? The real answer lies in understanding your consumers. Are your new concepts relevant; is the packaging attractive; what is the perfect pricing point? By testing all these aspects in advance with SPRINT, you will increase the likelihood of successful innovation.

Discover how promising your new product or service really is.

Test the influence of packaging on the intention to buy and learn how you could improve your new packaging.

We can provide you with a realistic picture of your product on the shelf. See for yourself how well it stands out and how easy it is to find.

 

Follow the fast track to winning claims that are distinctive, appropriate to your brand and encourage the intention to buy.

This test gives a quick insight into the price setting that will maximise your market share and turnover score. In a series of rounds, consumers give feedback on product pricing. The test is only conducted with a group of consumers who have already expressed the intention to buy.

The test quickly identifies the ideal price range for placing your product on the market. Based on 4 questions, you determine which price consumers consider too cheap, cheap, expensive and too expensive.

With this test, you can have a direct and clear insight into what your customers prefer or value the most in the given context.

PRICE SENSITIVITY METER

What should the optimal
price be for Grolsch Herstbier 0.0%?

Character defines the Grolsch beer brand, embodying the spirit of forging your own path and standing by your beliefs with confidence. True to its convictions, Grolsch pioneers as the first brewer to introduce an alcohol-free autumn beer. However, it encountered two pivotal questions: what pricing strategy to adopt and what name to bestow upon its new beer?

Grolsch turned to SPRINT to carry out pricing research and set up a standard questionnaire to find an appealing name.

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Advantages of SPRINT

Dynamic dashboard

The online dashboards provide you with a complete overview of the results. They even allow the users to select their own filters and combinations.

Close collaboration

The SPRINT consultants are friendly, enthusiastic and experienced researchers who will be more than pleased to assist you in selecting and arranging your tests.

Access to insights

Access to the platform is easily managed. Do you wish to focus only on your own tests, or do you want access to all the tests conducted within your organisation?

Consumers within reach

SPRINT helps research, marketing, communication, brand and UX teams to make faster, better and more consumer-oriented choices.

Benchmarks and action standards

Thanks to the SPRINT benchmark, you are able to take data-driven decisions. With our assistance, you can even determine your own action standards.