For many organisations, innovation is the key to success. But how can you innovate successfully? The real answer lies in understanding your consumers. Are your new concepts relevant; is the packaging attractive; what is the perfect pricing point? By testing all these aspects in advance with SPRINT, you will increase the likelihood of successful innovation.
This test gives a quick insight into the price setting that will maximise your market share and turnover score. In a series of rounds, consumers give feedback on product pricing. The test is only conducted with a group of consumers who have already expressed the intention to buy.
The test quickly identifies the ideal price range for placing your product on the market. Based on 4 questions, you determine which price consumers consider too cheap, cheap, expensive and too expensive.
PRICE SENSITIVITY METER
What is the ideal
price for Grolsch Herfstbier 0.0%?
Character is the essence of the Grolsch beer brand. Choosing your own path and doing what you believe in, with attitude. Grolsch follows its own convictions, and is launching as first brewer a alcohol-free autumn beer to mark that fact. But it faced two key questions: what should the price be? And what name should it choose for its new beer?
Grolsch called in SPRINT to carry out pricing research and set up a standard questionnaire to find an appealing name.
Advantages of SPRINT
The online dashboards provide you with a complete overview of the results. They even allow the users to select their own filters and combinations.
The SPRINT consultants are friendly, enthusiastic and experienced researchers who will be more than pleased to assist you in selecting and arranging your tests.
Access to insights
Access to the platform is easily managed. Do you wish to focus only on your own tests, or do you want access to all the tests conducted within your organisation?
Consumers within reach
SPRINT helps research, marketing, communication, brand and UX teams to make faster, better and more consumer-oriented choices.
Benchmarks and action standards
Thanks to the SPRINT benchmark, you are able to take data-driven decisions. With our assistance, you can even determine your own action standards.