When developing new campaigns and commercials, ideally you would have access to a crystal ball. You want to know what the reactions are, and what feeling your communication evokes, in the target group. A live campaign launch is often not the ideal solution. Instead, try testing! Testing gives you an insight into the effect of the message, and what is and is not appealing. Let SPRINT help you with the right advertisement test.
Using a SPRINT content test, you can quickly and easily test your communication. You have the option to test various forms and media types including websites, emails, brochures & flyers and letters. The content test measures whether your message is noticed, the content is understood and whether it comes across as you intended.
Digital Ad Test
How does TUI
manage to increase awareness of the best sustainable holidays?
For many consumers, the coronavirus measures made travel difficult last year. And yet, TUI had the desire to keep expanding its travel and holiday range. Including sustainable holidays, no less; after all TUI is keen to make a contribution to people and the environment at the holiday destinations it serves. In order to ensure that future generations can also enjoy a holiday, TUI is introducing fair travel; a package deal that allows both you and TUI to contribute to a 'fair' holiday with a positive impact. But how can TUI best get its fair travel message across? What is important to holidaymakers when they think about sustainability? SPRINT conducted research on two different TUI fair travel banners within 24 hours. Armed with the results, TUI could immediately improve its approach.
Advantages of SPRINT
The online dashboards provide you with a complete overview of the results. They even allow the users to select their own filters and combinations.
The SPRINT consultants are friendly, enthusiastic and experienced researchers who will be more than pleased to assist you in selecting and arranging your tests.
Access to insights
Access to the platform is easily managed. Do you wish to focus only on your own tests, or do you want access to all the tests conducted within your organisation?
Consumers within reach
SPRINT helps research, marketing, communication, brand and UX teams to make faster, better and more consumer-oriented choices.
Benchmarks and action standards
Thanks to the SPRINT benchmark, you are able to take data-driven decisions. With our assistance, you can even determine your own action standards.